The EZ Web Solutions

Digital Marketing Built for Septic Businesses

Mon, 05 Oct 2026 18:16:43 GMT

Digital marketing for septic companies helps contractors attract urgent service calls, promote installations and maintenance, and build trust before a homeowner picks up the phone. The strongest strategy combines local SEO, a conversion-focused website, helpful content, reviews, and fast follow-up so your business appears when Ohio and Pennsylvania customers need dependable septic help.

Why does digital marketing matter for septic companies?

Septic customers rarely search casually. Many are dealing with backups, odors, standing water, slow drains, or a system that has stopped working. Others need an inspection, pumping appointment, repair, or complete replacement. These high-intent searches create an opportunity for a septic company that is visible, credible, and easy to contact.

A strong online presence helps you:

Show up when local customers search for immediate help
Explain your services before a customer calls
Prove reliability through reviews, photos, and clear information
Generate leads outside traditional referrals
Stay visible between emergency calls and installation projects

For septic contractors in Ohio and Western Pennsylvania, marketing should reflect local conditions, service areas, regulations, and customer concerns. A generic home-service campaign will not always answer the questions septic customers have.

1. Build a website that turns searches into calls

Your website is often the first impression a homeowner has of your company. It should quickly answer three questions: What do you do? Where do you work? How can I reach you now?

Place your phone number prominently on every page. Add a clear request-service button, a short contact form, and an explanation of what happens after someone submits an inquiry. On mobile devices, the phone number should be easy to tap.

Your core service pages may include:

Septic tank pumping
Septic system inspections
Septic repairs
New septic system installation
Drain field services
Emergency septic service

Each page should have original copy, a specific service area, helpful answers, and a clear next step. Avoid putting every service on one crowded page. Separate pages make it easier for customers and search engines to understand your expertise.

A fast, mobile-friendly website also matters because emergency customers may leave a slow page before it loads. Use readable text, compressed images, simple navigation, and forms that require only essential information.

What should a septic company’s website include?

A high-converting septic website should include:

A direct headline describing the service and service area
Trust signals such as licenses, certifications, insurance, and years in business
Before-and-after photos or images of completed work
Customer reviews placed near contact options
Service-area information for towns and counties you actually serve
Frequently asked questions about timing, pricing, maintenance, and inspections

Do not promise a response time you cannot consistently meet. Clear, honest expectations build more trust than an exaggerated emergency claim.

2. Use local SEO to reach nearby homeowners

Local SEO is one of the most valuable parts of digital marketing for septic companies. It helps your business appear in Google Maps, local search results, and service-related queries from people in your area.

Start by claiming and completing your Google Business Profile. Use your real business name, accurate categories, phone number, website, hours, and service area. Add photographs regularly, including trucks, equipment, team members, completed projects, and clean work areas.

Your profile should clearly describe services such as pumping, inspections, repairs, installation, and maintenance. Keep the wording natural instead of repeating the same keyword.

Local SEO checklist

Verify your business information is consistent everywhere online.
Select the most accurate primary and secondary categories.
Add service descriptions and relevant photos.
Ask satisfied customers for honest reviews.
Respond professionally to positive and negative feedback.
Track calls, direction requests, form submissions, and website visits.

Create useful location pages only for communities you genuinely serve. A page for each town can be helpful when it includes local details, real project examples, and accurate service information. Thin pages made by changing only a city name can weaken customer trust and provide little search value.

3. Make reviews part of your lead strategy

Septic work is personal and expensive. Homeowners want reassurance that the contractor will arrive when promised, protect the property, explain the problem, and recommend a practical solution. Reviews provide that reassurance before the first conversation.

Ask for feedback shortly after a successful job. Make the process simple by sending a direct review link through email or text. Train your team to request honest feedback from every customer rather than offering incentives that could violate platform policies.

Strong reviews often mention:

Prompt arrival
Clear communication
Fair and transparent pricing
Respect for the property
Professional workmanship
Helpful explanations

Respond to every review. Thank customers for positive comments, and address complaints without arguing or revealing private details. If a review raises a legitimate concern, invite the customer to continue the conversation offline and explain how you are working toward a resolution.

4. Create content that answers urgent questions

Helpful content supports both SEO and customer confidence. It can also answer questions before your team spends time repeating the same explanation on the phone.

Good topics include:

How often should a septic tank be pumped?
What are the signs of a failing septic system?
Can heavy rain affect a septic system?
What should homeowners do during a septic backup?
How much does a septic inspection involve?
What is the difference between pumping and septic cleaning?
How can homeowners protect a drain field?

Answer the question directly near the beginning of each article. Then explain warning signs, appropriate next steps, and when professional help is necessary. Avoid giving risky do-it-yourself instructions for sewage, contaminated water, electrical components, or structural system failures.

Use plain language. A homeowner searching during an emergency does not need technical jargon before they understand what to do. Add a visible call button and a service link after helpful sections so readers can move from information to action.

5. Reach high-intent customers with paid search

Organic visibility takes time. Pay-per-click advertising can put your septic company in front of people searching for help today. It works best when campaigns are tightly organized around service and location.

Create separate campaigns or ad groups for terms such as emergency septic service, septic pumping, septic repair, and septic inspection. Send each ad to the most relevant landing page instead of your homepage.

Your ads should communicate:

The service you provide
The communities or region you serve
A credible benefit, such as clear estimates or experienced technicians
A direct call-to-action

Track phone calls and form submissions, not just clicks. A campaign that generates inexpensive traffic but no qualified conversations is not performing well. Review search terms regularly and exclude unrelated searches that consume budget.

Paid advertising should complement, not replace, a reliable website, strong reviews, and accurate local listings. Otherwise, you may pay to send potential customers to an experience that does not convert.

6. Follow up quickly and consistently

Lead generation is only half of the marketing process. A fast, professional response can determine whether a customer chooses your company or calls the next listing.

Set a process for calls, forms, texts, and messages. Decide who responds during business hours and what happens after hours. If you cannot answer immediately, use a clear voicemail and return calls as soon as possible.

Ask useful qualifying questions without making the customer repeat their entire story. For example, learn the location, symptoms, urgency, property type, and service requested. Then explain the next step, expected timing, and any information the customer should prepare.

Follow-up also matters for estimates, inspections, and maintenance reminders. A polite message can recover opportunities that were delayed because the homeowner was comparing options or waiting for another decision-maker.

7. Measure the leads that actually become jobs

Marketing decisions should be based on business outcomes. Monitor where inquiries come from and which services produce profitable work.

Useful measurements include:

Qualified calls by source
Form submissions by service page
Cost per booked job
Conversion rate from inquiry to appointment
Revenue by campaign or channel

Ask every new customer how they found you, and compare those answers with call tracking and website analytics. Look for patterns by season, location, service type, and urgency.

For example, spring may increase inspection and pumping demand, while heavy rain may create more emergency calls. This information can guide advertising budgets, staffing, content, and follow-up procedures.

A practical growth plan for Ohio and Pennsylvania septic contractors

Start with the foundation rather than trying every channel at once:

Improve your website’s service pages, mobile experience, and contact options.
Complete and maintain your Google Business Profile.
Build a consistent review request process.
Publish answers to the questions customers ask most often.
Add carefully targeted paid search after tracking is ready.
Review lead quality and booked jobs every month.

Final takeaways

Digital marketing for septic companies works when it matches the customer’s situation: urgent, local, and trust-sensitive. Make your website easy to use, appear accurately in local search, collect genuine reviews, answer practical questions, and respond quickly to every inquiry. For septic contractors serving Ohio and Pennsylvania, the next step is to evaluate your current visibility and lead process. Fix the biggest conversion problem first, measure the results, and then expand the channels that produce qualified jobs—not just clicks.

5 Ways Google Reviews Help You Win More Jobs

Mon, 28 Sep 2026 10:51:27 GMT

Google reviews matter more than ever because they influence local search visibility, customer trust, and buying decisions. For excavation, landscaping, and septic companies, a steady stream of honest reviews can help your business appear in Google’s local results, earn more calls, and win jobs from nearby homeowners.

Why do Google reviews matter for local service businesses?

When someone needs a new septic system, drainage work, grading, lawn installation, or excavation, they usually compare several companies quickly. Reviews give potential customers a shortcut: they show whether other people had a positive experience with your business.

Google reviews can help you:

Build trust before a customer calls
Stand out from similar local companies
Support stronger visibility in Google Maps
Answer common questions about your service
Turn more website visitors into estimate requests

Reviews are especially valuable for service businesses because customers often hire a company they have never met. A review from a nearby homeowner can provide reassurance that a business is reliable, professional, and capable of completing the work properly.

How do Google reviews affect local SEO?

Google considers relevance, distance, and prominence when determining which businesses appear in local search results. Reviews are one signal of prominence. They do not guarantee a top ranking, but consistent, authentic feedback can strengthen your local presence.

Review signals may include:

The overall rating
The number of reviews
How recently customers reviewed you
The words customers use in their feedback
How your business compares with nearby competitors

A review mentioning “driveway excavation,” “septic inspection,” or “landscape design” may also give Google useful context about your services. Do not script or manipulate customer comments. Instead, provide excellent service and invite customers to describe their genuine experience.

If your website and Google Business Profile need broader visibility support, explore our SEO Marketing services or request a Free Website Analysis .

Why are recent reviews more persuasive than old reviews?

A strong rating from several years ago is helpful, but recent reviews often feel more relevant. Customers want to know that your team still communicates well, arrives as promised, and delivers quality work today—not only that it did so in the past.

Fresh reviews can show:

Your business is active and serving customers
Your service quality remains consistent
You handle current equipment, regulations, and project needs
Recent customers are still willing to recommend you

This does not mean older reviews lose all value. A healthy profile usually includes a natural history of customer experiences. The goal is to earn reviews consistently rather than collect a large number all at once.

What makes a Google review valuable to a homeowner?

The most useful reviews are specific, believable, and connected to the customer’s actual problem. “Great company” is positive, but it gives a potential buyer little information. A detailed review can help someone picture what working with your team will be like.

Encourage customers to share details such as:

The service they hired you for
The problem your team helped solve
Communication and scheduling
Worksite cleanliness and professionalism
The final result

For example, a landscaping customer might explain how your crew improved drainage and finished on schedule. A septic customer might mention clear recommendations and respectful service. An excavation customer could describe careful grading, dependable communication, and a clean jobsite.

How can you get more Google reviews without being pushy?

The best review strategy is simple: ask at the right time, make the process easy, and keep the request personal. Customers are most receptive after you solve a problem or complete work they are happy with.

A practical review request process

Choose the right moment. Ask after a successful walkthrough, final payment, or positive customer comment.
Send a direct link. Make it easy for the customer to reach your Google review form on a phone.
Explain why it helps. Tell them that honest feedback helps local homeowners choose a dependable company.
Keep the request short. A text or email with one clear call to action is usually enough.
Follow up once. If they do not respond, send one polite reminder and move on.

A simple message might say: “Thanks for trusting us with your project. If you were happy with the work, would you share an honest Google review? Your feedback helps other local homeowners find our team: [review link].”

You can also use a QR Code Creation service to place a review link on invoices, leave-behind cards, or project folders.

Should you respond to every Google review?

Yes. Responding to reviews shows that your business pays attention to customers. It also gives you an opportunity to reinforce your strengths for people who are researching you.

For positive reviews, thank the customer and mention the service naturally. For example: “Thank you, Sarah. We appreciate you trusting our team with your drainage and landscaping project.”

For negative reviews:

Stay calm and professional
Avoid arguing or sharing private customer details
Acknowledge the concern
Invite the customer to continue the conversation privately
Explain the resolution when appropriate

Never offer incentives in exchange for positive reviews, post fake reviews, or pressure customers to change honest feedback. Those tactics can damage trust and may violate Google’s policies.

A simple Google review plan for your business

Consistency is more important than a one-time campaign. Add review requests to the normal customer experience so your team remembers them after completed projects.

Try this weekly routine:

Identify recently completed jobs
Contact satisfied customers within one or two days
Send your direct review link
Respond to new reviews
Track requests and results in a simple spreadsheet

Make sure your business information is accurate across your website and Google Business Profile. Your name, phone number, service area, hours, and services should be clear and consistent. A professional Website Design can also make it easier for visitors to trust your company after discovering you through search.

Frequently asked questions about Google reviews

How many Google reviews should a local business have?

There is no universal number. Aim for a steady flow of authentic reviews and compare your profile with businesses competing in the same service area. Quality, recency, and a strong overall experience matter more than chasing an arbitrary total.

Can Google reviews help me get more calls?

They can. Reviews reduce uncertainty and make customers more comfortable contacting your business. Strong reviews work best when paired with clear services, local coverage, project photos, and an easy-to-use website.

What should I do if a review is false?

Do not respond emotionally. Review Google’s policies, flag content that clearly violates them, and post a brief professional response while the issue is reviewed. Keep records of relevant customer communication.

The next step for earning more local trust

Google reviews matter because they influence both how people find your business and whether they feel comfortable calling. For excavation, landscaping, and septic companies, the strongest approach is to deliver dependable work, ask satisfied customers at the right time, make reviewing easy, and respond professionally to every type of feedback. Start by contacting a few recent customers this week, then build review requests into your regular closeout process. Pair that effort with accurate business information and a helpful website so your growing reputation turns into more calls and better-qualified leads.

Choosing the right Construction Marketing Agency

Sun, 27 Sep 2026 15:46:57 GMT

A construction marketing agency helps contractors attract qualified leads through a stronger website, search visibility, paid advertising, and consistent follow-up. The right partner understands local markets, long sales cycles, and project-based buying decisions—and can connect marketing activity to real opportunities, estimates, and revenue.

What should a construction marketing agency offer?

Start by looking for an agency that combines construction industry knowledge with proven digital marketing skills. Your partner should be able to explain how each service supports your business goals—not simply sell a bundle of tactics.

Look for capabilities such as:

Construction-focused website design and conversion strategy
Local SEO and Google Business Profile optimization
Content that answers homeowner and commercial buyer questions
Google Ads and campaign landing pages
Lead tracking, reporting, and ongoing improvement

A general marketing agency may know how to generate website traffic, but construction companies need more than clicks. They need the right traffic: property owners, builders, facility managers, and local customers who are ready to request an estimate.

Explore construction website designs to see how an industry-specific website can present your services clearly and professionally.

How do I compare agencies for my construction company?

Use the same questions and evaluation criteria with every agency. This makes it easier to compare value instead of choosing the firm with the most impressive sales presentation.

1. Review relevant experience

Ask whether the agency has worked with contractors, remodelers, roofers, builders, HVAC companies, or other home service businesses. Request examples that show the challenge, strategy, and measurable outcome.

Relevant experience matters because construction marketing often depends on service areas, seasonal demand, project value, trust, and strong visual proof. An agency that understands those details can usually move faster and avoid expensive experimentation.

2. Examine the agency’s process

A good partner should explain what happens after you sign. The process may include discovery, competitor research, website planning, keyword research, content development, campaign setup, and monthly optimization.

Be cautious if the agency promises immediate results without asking about your services, market, current website, ideal customer, or sales process. Effective marketing begins with understanding the business.

3. Ask how results are measured

Marketing reports should connect activity to business outcomes. Ask which metrics you will receive and how the agency separates useful leads from low-quality inquiries.

Useful measurements may include:

Qualified form submissions and phone calls
Cost per lead from paid campaigns
Organic traffic to service pages
Search visibility for important local terms
Estimate requests and booked projects

You can begin with a free website analysis to identify technical, messaging, and conversion opportunities before comparing proposals.

Which services does a construction company actually need?

The right mix depends on your market, goals, budget, and current assets. You do not necessarily need every service on day one. Prioritize the gaps that are preventing qualified prospects from finding or trusting you.

Website design

Your website is often the first place a prospect evaluates your company. It should quickly communicate what you do, where you work, why customers should trust you, and how to request an estimate.

Important website elements include:

Clear service pages for each profitable offering
Location information for the communities you serve
Project photos, testimonials, licenses, and credentials
Strong calls to action on every key page
Mobile-friendly performance and simple navigation

See the website design service page for more guidance on building a site around your goals.

Search engine optimization

SEO helps your company appear when potential customers search for services such as commercial remodeling, residential additions, concrete work, or roofing in a specific location. A strong campaign usually combines technical improvements, useful content, local optimization, and authoritative links.

SEO is especially valuable for construction companies because a well-ranked service page can generate inquiries for months or years. However, results typically build over time, so ask how the agency will prioritize quick wins while developing long-term visibility.

Paid advertising

Google Ads can provide faster visibility for high-intent searches. The agency should build focused campaigns, use relevant landing pages, track calls and forms, and regularly remove wasteful search terms.

Paid advertising works best when your company can respond promptly and has a clear process for turning inquiries into estimates. Review Google Ad Management when comparing paid campaign support.

What should I ask before signing a marketing agreement?

Ask direct questions about ownership, communication, timelines, and cancellation terms. A trustworthy agency will answer clearly and put important details in writing.

Consider asking:

Who owns the website, domain, advertising accounts, content, and analytics data?
Who will manage my account and how often will we communicate?
What should I expect during the first 30, 60, and 90 days?
How do you define a qualified lead?
What happens if we need to pause or end the agreement?
Can you show reports and examples from comparable businesses?

Also ask whether the agency creates a custom strategy or places every client into the same package. Construction companies vary widely, so your plan should reflect your services, market, project value, and capacity.

Warning signs to avoid

Some red flags can appear before any work begins. Be careful when an agency:

Guarantees a specific ranking or an unrealistic number of leads
Uses vague reports filled with impressions but no business outcomes
Refuses to explain its work in plain language
Wants to keep ownership of your domain or website
Cannot provide relevant examples or references

Low pricing is not automatically a problem, but a very cheap plan may provide limited strategy, generic content, or little ongoing attention. Compare expected value and accountability rather than choosing on price alone.

A practical selection checklist

Before making a decision, score each agency from one to five in these areas:

Construction and local-market experience
Website and conversion expertise
SEO and paid advertising capabilities
Reporting and lead-quality tracking
Communication, ownership, and transparency

Then compare the total score with the proposed investment and expected business impact. The best agency is not always the largest or least expensive. It is the partner that understands your goals and can show how its work will move prospects toward contacting you.

What is the best next step?

Choosing the right construction marketing agency starts with defining your ideal customer, most profitable services, service area, and current lead-generation problems. Interview agencies using the same questions, review relevant work, confirm ownership and reporting, and choose a partner that connects marketing activity to qualified opportunities. If your website is outdated or difficult to measure, start with an analysis before committing to a large campaign. If you need immediate visibility, discuss paid search alongside a long-term SEO plan. A transparent, construction-focused partner can help you build a stronger online presence and create a more dependable path from search to signed project.

6 Steps | Turn Marketing Leads into Sales

Fri, 15 May 2026 15:02:55 GMT

To turn marketing leads into sales, contractors must prioritize immediate follow-up, build trust through social proof, and utilize a conversion-optimized website. By qualifying leads early and implementing a structured communication system, construction and home service businesses can significantly increase their closing rates and maximize their marketing investment.

Why are my marketing leads not converting into jobs?

It is a common frustration for owners of excavation companies, landscaping crews, and septic service businesses: the phone rings, the emails come in, but the bank account doesn't grow. Many contractors believe they have a lead generation problem when, in reality, they have a lead conversion problem. When you invest in Marketing Services , you are opening the door, but you still have to walk the client through it. The disconnect usually happens in the gap between the initial inquiry and the signed contract.

In the modern digital landscape, the "window of opportunity" has shrunk. Homeowners and commercial developers alike are looking for speed and reliability. If you are waiting until the end of the day or the weekend to return calls, you have likely already lost the job to a competitor who answered their phone. Leads go cold because the momentum of the search is lost. The customer's pain point—whether it's a failing septic system or a backyard that needs clearing—is urgent. If you don't respond with equal urgency, they will find someone who does.

The high cost of slow website response times

Speed is the ultimate currency in the home services industry. Research shows that responding to a lead within five minutes increases the likelihood of conversion by nearly 100 times compared to waiting just 30 minutes. For an excavation company, this could be the difference between a $20,000 site prep job and a missed call. Your website is often the first point of contact, and if your contact forms are slow or your phone number isn't clickable, you are creating friction.

Implement click-to-call buttons on every page.
Use automated text-back features for missed calls.
Ensure your contact forms are short and mobile-friendly.
Check your website loading speed regularly.
Enable instant email notifications for new inquiries.

If your current site isn't performing, consider a professional Website Design that is built specifically for speed and conversion. At EZ Construction Marketing, we see many contractors losing 40% of their leads simply because their website takes too long to load on a mobile device at a job site.

How can a professional website design improve conversions?

Your website serves as your digital storefront. For a landscaping or septic service business, it is the place where potential clients validate your expertise. A confusing or vague services page is a major deterrent. If a customer has to hunt for information about whether you offer "trenching" versus "grading," they will likely move on. Every service you offer should have its own dedicated page with clear descriptions and high-quality imagery of your actual work.

When we talk about turning marketing leads into sales, we are really talking about building a bridge of trust. This bridge is built with clear communication and visual proof. A professional layout tells the customer that you are a legitimate, established business—not just a guy with a truck. This is especially important in Northeast Ohio and Western PA, where local reputation is everything.

Building trust through reviews and local authority

One of the biggest reasons leads don't convert is a lack of trust. In the construction industry, horror stories of unfinished work or hidden costs are rampant. To combat this, your website and marketing materials must lead with social proof.

Showcase Google Reviews prominently on your homepage.
Include a "Recent Work" gallery with local project descriptions.
Feature video testimonials from satisfied homeowners.
Display industry certifications and insurance badges.
Write blog posts that solve common local problems.

When a lead sees that you have successfully completed projects in their specific neighborhood, the "sales" part of the conversation becomes much easier. They aren't just buying a service; they are buying peace of mind. If you are unsure how your current online presence stacks up, you can request a Free Website Analysis to identify where your trust signals might be failing.

What is the best way to qualify new leads?

Not all leads are created equal. One of the most exhausting parts of running a construction business is spending hours on estimates for "tire-kickers" who have no intention of hiring you. To turn marketing leads into sales effectively, you must qualify your leads early in the process. This doesn't mean being rude; it means being efficient.

By asking the right questions on your website forms or during the initial phone call, you can filter out the leads that aren't a fit for your service area or budget. For example, an excavation company might ask about the project's timeline or if permits have already been pulled. This allows you to focus your energy on the high-value leads that are ready to close.

Ask for the project zip code to ensure they are in your service area.
Include a "Budget Range" dropdown in your contact forms.
Ask for photos of the job site to be uploaded directly.
Clarify the desired start date early in the conversation.
Provide a rough "starting at" price on your services page.

Essential follow-up strategies for contractors

Most sales are lost in the follow-up. It is rare for a homeowner to sign a five-figure contract after one phone call. They are likely getting multiple quotes and discussing the project with their family. If you send an estimate and then wait for them to call you, you are leaving money on the table. A structured follow-up system ensures that you stay top-of-mind.

Following up isn't about being annoying; it's about being helpful. Perhaps the client has a question about the materials you quoted, or maybe they just got busy with work. A simple text or email three days after the estimate can be the nudge they need to move forward. At EZ Construction Marketing, we recommend a "3-2-1" follow-up rule: follow up 3 days after the quote, 2 weeks after that, and 1 month later if they still haven't booked.

How do I measure my marketing ROI?

To truly master the art of lead conversion, you must know your numbers. If you spend $1,000 on ads and get 10 leads, your cost per lead is $100. But if only one of those leads turns into a $5,000 job, your return on investment (ROI) is healthy. If zero leads convert, you need to look at whether the leads were low quality or if your sales process failed.

Tracking where your leads come from—whether it's Google Search, social media, or a yard sign—allows you to double down on what works. This data-driven approach is what separates growing companies from those that remain stagnant. If you're ready to stop guessing and start growing, it's time to Contact us and refine your strategy.

Summary: Key Takeaways for Increasing Sales

Turning marketing leads into sales is a repeatable process that combines speed, professional branding, and persistent follow-up. For contractors in the excavation, landscaping, and septic industries, the competition is fierce, but the bar for customer service is often low. By excelling in these areas, you can dominate your local market.

Respond Immediately : Aim for a response within 5 minutes of a lead coming in.
Optimize Your Site : Ensure your Website Design is mobile-fast and clear.
Lead with Proof : Use reviews and project photos to build instant trust.
Qualify Early : Don't waste time on projects that don't fit your business model.
Follow Up Persistently : Most jobs are won between the second and fifth contact.

By implementing these strategies, you shift your business from a passive recipient of inquiries to an active closer of high-value contracts. Your marketing brings them to the door; your systems and communication turn them into customers for life.

Also see if your Home Remodeling Business needs a Renovation.

Rank Higher: Use Location Pages for Better SEO (2026)

Sat, 09 May 2026 14:59:22 GMT

Location pages for SEO are dedicated subpages on your website optimized for specific cities or neighborhoods. By targeting local keywords and providing region-specific content, they help search engines like Google connect your construction services with nearby homeowners, significantly boosting your organic visibility and local search rankings in 2026.

Why are location pages important for construction SEO?

If you are a contractor in Northeast Ohio or Western PA, you know that your customers aren't just searching for "general contractor." They are searching for "kitchen remodeler in Akron" or "roofing companies in Youngstown." This is where location pages for SEO become your secret weapon. Without them, your website is likely trying to rank for a broad service across a massive area, which is incredibly difficult to do. By creating specific pages for the cities you actually serve, you tell Google exactly where you are open for business.

Local search intent is higher than almost any other type of search. When someone includes a city name in their search query, they are usually ready to hire. If your business doesn't have a landing page dedicated to that specific area, a competitor who does will likely show up above you. These pages act as localized entry points, allowing you to bypass the intense competition of general industry terms and dominate your local market.

Furthermore, location pages allow you to build trust with local residents. When a homeowner in Cleveland sees a page specifically mentioning Cleveland neighborhoods, landmarks, or local building codes, they immediately feel a sense of familiarity. It proves you aren't just a faceless national brand, but a local expert who understands the specific needs of their community. This relevance translates directly into higher conversion rates and more leads for your Website Design investment.

How do I create a high-ranking location page?

Creating a location page isn't just about swapping out the city name in a template. To truly succeed with location pages for SEO, each page needs to offer unique value. Google penalizes "doorway pages" that are thin on content and high on spam. You need to approach these as mini-homepages for each service area. Start by identifying the top 5–10 cities where you do the most work and build individual pages for them first.

Each page should follow a structured format to ensure both users and search engines find what they need:

Include the city and service name in the H1 and H2 tags.
Embed a Google Map showing your service area or office location.
Write unique descriptions of the services you offer in that specific city.
Feature local testimonials and reviews from customers in that area.
Add photos of completed projects from that specific location.

When you integrate these elements, you aren't just checking boxes for an algorithm; you are building a resource. For example, if you are promoting SEO Marketing for your construction firm, your Youngstown page should highlight Youngstown projects. This geo-specific data tells Google that you are an active participant in that local economy, which is a major ranking signal for the local map pack and organic results.

Key Elements of a High-Converting Local Page

Beyond just ranking, your location pages need to convert. A visitor from a local search is a hot lead, so don't let them go to waste. Use clear calls to action (CTAs) like "Get a Quote in Canton" or "Schedule Your Free Inspection in Erie." Make it incredibly easy for them to contact you by placing your local phone number and a contact form prominently on the page.

Another advanced tactic is to mention local landmarks or specific neighborhood names. If you do a lot of deck building in the suburbs of Cleveland, mention Shaker Heights or Beachwood. This level of detail is exactly what AI-driven search engines look for when answering complex voice queries like "Who is the best deck builder near Shaker Heights?" By being specific, you position yourself as the most relevant answer for those micro-targeted searches.

What mistakes should I avoid with local pages?

The biggest mistake many construction businesses make is "keyword stuffing" or using duplicate content. If you have ten location pages and the only difference between them is the city name, Google may flag them as low quality. While it is tempting to copy and paste to save time, it will hurt your SEO in the long run. Each page needs at least 300–500 words of original content to be considered valuable by modern search standards.

Another common error is forgetting to link these pages internally. A location page shouldn't be an island. It needs to be part of your site's ecosystem. Link to your location pages from your main Marketing Services page or a footer menu. This helps search engine crawlers find and index the pages quickly. It also helps users who might be browsing your site to see if you cover their specific area.

Common pitfalls include:

Using the same exact text across multiple location pages.
Neglecting to optimize images with local alt text.
Forgetting to update the meta titles and descriptions for each city.
Linking to a generic contact page instead of a local one.
Failing to include a local phone number if you have one.

To see how your current site measures up, you might want to consider a Free Website Analysis . We can look at your current structure and see if you are missing out on valuable local traffic. Many times, just adding a few well-optimized location pages can double a contractor's lead flow within a few months. This is especially true in competitive markets like Northeast Ohio, where every local edge counts.

The Mechanics of Local Geo-Targeting

Geo-targeting works by aligning your website’s metadata with the physical location of the searcher. When you use location pages for SEO, you are essentially creating a map of relevance for Google. This involves more than just text; it involves schema markup. LocalBusiness schema is a type of code you can add to these pages that explicitly tells search engines your address, phone number, and service area.

When combined with a strong Digital Marketing Packages strategy, location pages ensure that your brand appears in the "Local Pack"—the map section at the top of Google search results. This is prime real estate. Most users never click past the first few results, and the Local Pack often gets the lion's share of mobile clicks. By proving your local relevance through these pages, you are much more likely to earn a spot in that coveted top three.

How many location pages does my site need?

This depends entirely on your business model. If you are a specialized roofing company that travels within a 50-mile radius, you should have pages for the 5–10 largest cities in that radius. If you are a smaller handyman service, you might only need 3 or 4 pages for the immediate towns you serve. Quality always beats quantity. It is better to have three incredible location pages that rank well than thirty thin pages that don't rank at all.

Start with your "money" areas—the places where you get the most profitable jobs. Focus your content on the specific types of homes and common issues found in those areas. For example, if you are targeting older neighborhoods in Akron, talk about your experience with historic home renovations. This niche-down approach makes your Construction Website Designs feel personalized and expert-driven, which is exactly what homeowners want to see when they are about to spend thousands on their home.

Measuring Your Local Search Success

Once your pages are live, you need to track how they are performing. Look at your Google Search Console to see which cities are driving the most impressions and clicks. Are people finding you for the right keywords? If you notice a specific location page is getting a lot of traffic but no phone calls, it might be time to tweak the content or the CTA. SEO is an ongoing process, not a one-time setup.

In summary, location pages are an essential component of a modern construction marketing strategy. They allow you to target high-intent customers, build local trust, and outrank larger competitors who are trying to be everything to everyone. If you're ready to start dominating your local service area, Contact us today to see how we can build a custom, SEO-optimized site for your business.

Summary of Location Page Benefits

Higher Visibility : Show up in specific city searches and the Google Local Pack.
Increased Trust : Localized content proves you are a part of the community.
Better Conversions : High-intent local searchers are more likely to become leads.
AI Readiness : Natural language and geo-specific data help you win AI answers.
Competitive Edge : Outperform contractors who only have a generic homepage.

By following this guide, you can ensure your construction business is the first one homeowners see when they search for help in their neighborhood. Don't leave your local rankings to chance—start building your location-specific authority today.

Turn Your Website into a Sales Engine

Wed, 11 Feb 2026 17:30:03 GMT

3 specific pages that most websites miss.

Project Page:

Your website should reflect the same engaging conversation you would have in person while closing a significant project. Your project page narrates a story. Beyond just before-and-after photos, share the challenges encountered, the solutions you implemented, the budget considerations, the timeline, and the reasons why the client chose you over other contractors.

Service Page:

Be explicit about your offerings and what you do not provide. This helps filter out uninterested parties before precious time is wasted for both sides. If your focus is on historic homes and you specialize in this area, this is an ideal section to highlight your specific services.

What to Expect:

Potential clients need to understand what distinguishes you from the other two bids they will receive. Address common objections before the initial call. Explain your process clearly, inform them of the typical budget for various job types, provide an estimated timeline for starting projects, and address other questions that can be resolved before an email or phone conversation.

Boost Trust and Sales with an Easily Discoverable Website

A website that is easily discoverable online plays a crucial role in today’s digital landscape. It not only educates visitors about products or services but also establishes a sense of trustworthiness and reliability. By providing valuable information and resources, it helps to foster confidence among potential customers. This, in turn, allows the website to effectively pre-qualify leads, ensuring that visitors are genuinely interested and suitable for the offerings. Ultimately, this streamlined process saves precious time for everyone involved—business owners, potential customers, and even existing clients—by facilitating smoother interactions and more informed decision-making. View some of our work .

Learn more "Why Every Business Needs a Website."

To find out how to turn your website into a sales engine, give us a call or text 330-651-7131 or contact us.

Easy EZ Online Construction Marketing - DIgital Marketing

Wed, 17 Dec 2025 20:56:26 GMT

An Online Marketing Guide for Construction Companies

Digital marketing strategies have emerged as essential and trustworthy tools for businesses to engage with their target audiences and showcase their products and services. The construction sector is no different, as companies increasingly adopt online marketing techniques to strengthen their brand presence.

Although digital marketing may appear overwhelming for construction firms, particularly for startups and young businesses lacking the substantial marketing budgets of larger enterprises, it can prove to be an incredibly effective means of reaching a broader audience and expanding your business.

Start with Search Engine Marketing

The greatest challenge in the online marketplace begins with your ranking across different search engines. After all, most online interactions initiate with a search engine. If your website isn’t displayed on the first page of search engine results, you will likely fall behind your competitors. Furthermore, this can have implications for your website’s credibility and visibility.

Making your website’s search engine optimization (SEO) a top priority is essential to enhance its ranking for relevant keywords and phrases. There are numerous strategies you can implement to boost your SEO, such as:

Incorporating content rich in keywords onto your websites text.
Enhancing your website's title and meta descriptions.
Securing backlinks from other web pages to your site.

Search Engine Marketing SEM
Search engine marketing (SEM) also encompasses the use of paid advertising to elevate your website's position in search engine results. While this approach can be expensive, it often pays off by enhancing your website’s visibility.

C onsider investing in PPC advertising.

Engaging potential and interested customers through PPC advertising can be incredibly effective. You have the power to target audiences based on location, keywords, and various other criteria. Your ads can be tailored to reach the right demographics, and their performance can be meticulously monitored. This allows you to refine your ads based on their success.

PPC advertising is an excellent strategy for reaching customers in specific geographic areas. For instance, if you're looking to expand your construction business into a specific city, you can utilize PPC advertising to connect with individuals in that city searching for construction services.

Build Your Brand: Boost Online Presence for Construction Success

Digital marketing for construction companies involves creating a website that effectively showcases the company and its services. It is essential that the website is designed to be both user-friendly and optimized for search engines.

Moreover, regularly updating the site with fresh content, including new information, images, and videos of recent projects, is crucial. A dedicated blog should also be included, allowing the company to publish articles on topics related to the construction industry, emerging technologies, trends, and homeowner tips. This approach helps to disseminate valuable information to your target audience while establishing your credibility as an expert in the construction field.

Let EZ Construction Marketing help you Build Your Brand

Online marketing serves as a crucial asset for construction companies. An effectively implemented digital marketing strategy can help establish a stronger brand identity and a company presence, rather than merely showcasing an individual offering a service. Therefore, construction firms should thoughtfully choose the online marketing methods that suit them best and subsequently carry out a plan to reach their intended objectives.

At EZ Construction Marketing, we help with your digital marketing our visit our digital marketing strategies for construction companies. We specialize in construction companies and we are so proud to be in this industry. Get in touch with us today for more information!

Affordable Construction Marketing

Wed, 19 Nov 2025 16:30:01 GMT

Boost Your Home Service Business with Powerful SEO Strategies!

Establishing a robust online presence is essential for the success of your home service and construction business. Search Engine Optimization (SEO) is crucial in helping your website achieve high rankings on search engine results pages, thereby attracting the right potential customers.

What exactly is SEO?

SEO involves various strategies aimed at improving your website’s visibility and organic search rankings. This process includes optimizing content, structure, and performance to meet search engine criteria. By effectively applying SEO techniques both on and off your website, you enhance your chances of ranking well in searches for home improvement and construction services in your area. Ultimately, a solid SEO strategy boosts visibility and attracts potential customers, positioning your brand as a trusted authority.

On-Site Strategies

SEO encompasses a range of strategies designed to enhance your website's visibility and improve its organic search rankings. This process entails optimizing content, structure, and performance to align with search engine requirements. By effectively implementing SEO techniques on your website, you increase your likelihood of securing a prominent position in search results for home improvement and construction services within your locality. In the end, a robust SEO strategy not only elevates visibility but also draws in potential clients, establishing your brand as a reliable authority in the field. Regular Blog posts is one way to significantly boost your SEO efforts.

Blogging provides an opportunity to produce insightful and beneficial content tailored to your specific audience. By integrating pertinent keywords and themes connected to construction and home improvement, you enhance the chances of search engines identifying your site as a trustworthy and authoritative information source. This, in turn, boosts your website’s visibility and elevates organic traffic.

Off-Site Strategies

To gain authority in the construction and home improvement area, there are a number of effective techniques you can employ. For instance, utilizing quality inbound links and relevant web references can significantly enhance your site's search engine placement, ultimately improving your overall visibility. Additionally, ensuring that your website or content is featured in reputable online directories can provide valuable support when it comes to enhancing both placement and website authority.

Furthermore, engaging with local associations, as well as effectively leveraging social media links and platforms, can also contribute to building your online reputation and establishing your authority in the industry. Combining these strategies can lead to a more robust and credible online presence.

Boost Your Construction Business: Unlock the Power of SEO!

Enhanced Visibility: SEO helps ensure your website ranks prominently in search results, making it easier for prospective customers to locate you.
Targeted Traffic: With SEO, you can draw high-quality traffic to your website. By focusing on specific keywords and refining your content, you attract users who are actively seeking construction and home improvement services.
Credibility and Trust: A website that appears at the top of search results instills confidence in potential clients. High rankings convey trustworthiness and industry expertise.
Cost-Effective Marketing: SEO provides a more economical alternative to traditional advertising methods. By investing in SEO, you can achieve long-term organic traffic without the burden of recurring advertising costs.

By adopting effective SEO strategies, consistently publishing blog content, and optimizing your site, you can significantly boost your construction and service business’s online presence and draw in more customers. Consider collaborating with marketing experts who can offer valuable insights and help you maximize your online potential. Reach out to EZ Construction Marketing today to embark on your journey.

See how easy our website process is in the article: Our Easy (EZ) Website Process.

Check Out Our Portfolio

Social Marketing and Your Construction Business.

Mon, 10 Nov 2025 18:59:50 GMT

Who Is Your Audience?

As a business owner in the home service or construction sector, you might be curious about the most impactful social media marketing strategies to draw in customers and expand your enterprise. In today's digital landscape, social media has become an essential tool that can greatly influence your marketing success. By integrating social media into your marketing strategy, you can enjoy a host of advantages and connect with a broader audience. Here’s why social media marketing should be part of your contracting business, whether it involves roofing, home construction, commercial projects, or service industries like HVAC or plumbing. Platforms such as Facebook, Instagram, TikTok, and LinkedIn are just a few that are remarkably effective for businesses in the home service realm. We know what platforms are best for the construction industry.

Building Brand Awareness

Your logo is striking, your colors are vibrant, and your visuals are impeccable, all capturing the essence of your company in a single image. However, crafting a brand involves much more than just a compelling visual presence. It's crucial for any business to establish a robust brand identity. Social media platforms provide an excellent avenue to showcase your expertise, share insightful content, and connect with your target audience. By regularly posting relevant and informative material, you can position your home service and construction contracting business as a trusted authority in the field . This approach fosters trust and credibility among potential customers, thereby boosting the chances of them selecting your services over those of competitors.

The Right Platforms

Once you've identified your target audience , selecting the right platform becomes critical. Harness the power of targeted advertising on platforms such as Facebook and Google, making sure to choose those that resonate with your audience’s preferences. If your intention is to reach professionals, LinkedIn might be the perfect fit, while Instagram or YouTube could serve you well in connecting with a younger crowd. By diversifying the content you share across these platforms, you can effectively engage a wider variety of followers.

Facebook’s precise audience targeting capabilities allow you to reach users based on their location, demographics, and interests. Furthermore, Google Ads can place you prominently in search results when potential customers look for construction and home-service industries. Industry data shows that businesses utilizing Google Ads achieve an average ROI of $2 for every $1 spent. Leverage these platforms to enhance your visibility, drive traffic to your website, and cultivate qualified leads.

Some platforms build brands and others drive ROI.

Cost Effective Contractor Marketing and Measuring Performance

Regularly evaluate your performance by tracking likes, comments, shares, and other engagement metrics. This practice will enable you to identify which types of content yield the best results, allowing you to concentrate on producing more of the marketing strategies that work effectively in the future.

In comparison to traditional marketing approaches, social media marketing stands out as a cost-effective solution. Numerous social media platforms provide targeted advertising options at reasonable prices, enabling you to connect with a broader audience without overspending. Moreover, organic posts and content creation necessitate minimal financial investment, making social media a viable and budget-friendly marketing resource for businesses of all sizes.

Incorporating social media into your contractor and construction marketing strategy empowers you to harness its extensive reach, enhance brand awareness, engage with customers, and achieve cost-effective marketing goals. Leverage the potential of social media to attract more clients, boost your online presence, and expand your business. Contact EZ Construction Marketing today to begin your journey.

4 Essential Tips for EZ easy Construction Marketing

Thu, 06 Nov 2025 15:14:02 GMT

1. Build A Professional Website

Effective marketing plays a vital role in the success of any business, particularly in the home services and construction sector. To connect with your target audience and differentiate yourself from competitors, it's imperative to utilize strategic marketing approaches. Let’s delve into four key tips to enhance your contracting marketing initiatives. By adopting these strategies, you can draw in more customers and expand your business.

A well-crafted and user-friendly website is essential for effective marketing. Serving as your digital storefront, your website allows potential customers to explore your services and make informed choices. According to research from HubSpot, a significant 96% of prospects report doing their own research before speaking with a human sales rep (Source: https://www.hubspot.com/marketing-statistics ). It's crucial to invest in developing a professional website that highlights your services, offers valuable insights, and features clear calls-to-action to enhance conversions.

2. Establish A Strong Social Media Presence

With billions of individuals actively engaging on social media platforms, establishing a strong presence on sites like Facebook, Twitter, and Instagram is essential. Connect with your target audience by sharing valuable content, compelling before-and-after images, customer testimonials, and exclusive promotions. Research indicates that businesses leveraging social media for construction and home service marketing see up to a 62% boost in lead generation.

Companies optimizing mobile marketing see conversion rates rise by 47% over those using only tra ditional advertising.
AI-powered chatbots in ads can boost lead qualification rates by 62%.
A targeted content strategy for specific niches, like sustainable building, has resulted in a 43% increase in qualified leads in six months for some firms.
Businesses using content marketing can generate about three times more leads than those relying solely on traditional outbound methods.
Firms responding to new leads within one hour are seven times more likely to qualify them.

3. Facebook & Google Advertising

Leverage the power of targeted construction and home service business marketing efforts on platforms like Facebook and Google. Google Ads frequently delivers a superior ROI for high-intent searches such as "roofing company near me," effectively reaching users who are prepared to make a purchase. In contrast, F acebook Ads excel at enhancing brand awareness and engaging leads through compelling visual content. For construction businesses, a dual strategy is often the most effective: utilizing Google Ads for immediate, high-intent leads while leveraging Facebook Ads to foster brand recognition and retarget potential customers for sustained growth.

4. Target Specific Keywords

Executing a well-crafted digital marketing strategy is essential for enhancing your online presence. Begin by conducting thorough keyword research to pinpoint the relevant terms that potential customers use when seeking home improvement and construction services. Optimize your website and content to achieve higher rankings on search engine results pages (SERPs). Make sure to integrate target keywords into your website’s metadata, blog entries, and service descriptions. Remarkably, businesses that appear on the first page of search results attract over 90% of all search traffic, with estimates frequently falling between 70% and 92%.

A substantial portion of this traffic is funneled to the leading positions, as the top organic result alone yields approximately 40% of all clicks, according to 2025 data. By targeting specific keywords, you can greatly enhance your online visibility and drive organic traffic to your site.

To excel in marketing for the home service and construction sectors, it's vital to implement effective strategies that resonate with your intended audience. By collaborating with a marketing agency, creating a professional website, leveraging social media, advertising on platforms like Facebook and Google, and honing in on specific keywords, you can maximize your marketing efforts and achieve significant growth. Embrace these crucial insights, supported by industry statistics, to position your contracting and home remodeling business for success in a competitive landscape. Stay proactive, adjust to changing trends, and consistently provide outstanding service to cultivate a loyal customer base and flourish in the industry. Reach out to EZ Construction Marketing today or explore our services to begin optimizing your roofing, siding, window, or home-building business.

Also read why construction marketing is more than a website

Will Your Website Meet the NEW Legal Requirements?

Thu, 11 Jul 2024 10:23:00 GMT

Is My Website Compliant?

Websites operating in the United States are obligated to adhere to a range of legal obligations, including:
Data Security: Ensuring data security is imperative to comply with data protection laws and establish trust with site visitors.
Accessibility: Websites are required to follow disability laws related to public accommodations, encompassing online platforms. Failure to comply could result in legal action and harm the reputation of a brand.
Privacy Policy: Websites that gather, store, process, or handle personal data of visitors must have a privacy policy in place.
Cookie Consent: Data privacy regulations mandate that websites inform users and obtain their consent before placing cookies on their devices.
GDPR: US-based websites that capture and process personal data of EU residents must adhere to the General Data Protection Regulation (GDPR). This involves obtaining explicit consent from EU users before collecting their data.
California Consumer Privacy Act (CCPA): This data privacy law impacts the privacy and notification standards for websites accessible by California consumers.

ADA Website Compliance Deadlines

ADA Title II Update their requirements for 2024: All State & Municipal Websites Must be WCAG Compliant by 2026/27. In April 2024, the Department of Justice completed their revision of ADA Title II pertaining to the accessibility requirements for states, cities, and towns. It is now established that all websites, software as a service (SaaS), mobile applications, and digital documents must comply. Therefore, all governmental bodies, public schools, libraries, parks and recreation departments, among others, are mandated to adhere to the current WCAG standards by 2026 for entities exceeding 50,000 individuals and by 2027 for those with fewer.

Creating Online Income With Your Service Business

Tue, 06 Feb 2024 11:44:00 GMT

Lead Generation & Revenue Source
For Your Service Business

Creating a website for your lead generation and revenue channel service business requires careful planning and execution to showcase your expertise and attract potential clients. Here are some key elements to consider:

1. Define Your Audience:

Who are you trying to reach with your services? (Industries, businesses, consumers)
What content and visuals resonate with visitors?
What are their common goals and challenges?

2. Highlight Your Value Services:

What unique benefits do you offer compared to competitors?
How can you make it easy to book online and take a payment?
Use clear and concise language to explain your services and their impact.

3. Showcase Your Expertise:

Include case studies, testimonials, and data-driven results to demonstrate your effectiveness.
Share educational content and blog posts that establish you as a thought leader.
Feature client logos and positive reviews to build trust and credibility.

4. Make it Easy to Convert Visitors:

Include clear calls to action (CTAs) on every page, guiding visitors towards requesting a consultation, downloading a case study, or booking an appointment and purchasing a service.
Design user-friendly forms with minimal fields to capture leads effectively.
Ensure the website is optimized for mobile devices for seamless accessibility.

5. Leverage Additional Elements:

Incorporate high-quality visuals and videos to engage visitors and illustrate your services.
Add social media buttons and encourage audience interaction.
Utilize SEO best practices to improve your website's visibility in search engine results.

Website Platforms Do It Yourself - DIY:

There are numerous website platforms available for DIY, each with its own strengths and weaknesses. Consider factors like your budget, technical expertise, and desired customization level when choosing one. Popular options include:

WordPress: Flexible and highly customizable, but requires more technical knowledge. The plugins can become unstable without a real support system to fix these problems.
Squarespace: Has beautiful templates, ideal for selling, but it is not a full-fledged website with local listing tools, good SEO, and it does have a steep learning curve.
Wix: Drag-and-drop interface, offers various app integrations with limited marketing tools; the basic SEO tools may not align with Google's best practices.

Get Professional Assistance:

At EZ Construction Marketing, we provide the perfect blend of professionalism and user-friendliness. Our clients can enjoy a professionally designed website while also having the ability to manage it themselves if they would like. Unlike many other website builders, we have an exceptionally intuitive editor who use a drag-and-drop interface. Additionally, we have a free stock photo library, eliminating the hassle of downloading from third-party sites like Pexels or Shutterstock and then uploading them to your site builder. It is a straightforward and user-friendly software with a minimal learning curve.
Additional Tips:

Regularly update your website with fresh content to maintain visitor interest.
Track website analytics to understand your audience and measure campaign performance with our online tools.
Conduct A/B testing to optimize your website for conversions.

Remember: Your website is an essential marketing tool. By investing time and effort in creating a well-designed and informative website, you can effectively attract and convert potential clients, ultimately propelling your lead generation and revenue channel service business forward.
I hope this information proves helpful! If you have further questions or want to discuss specific aspects of your website, feel free to ask.
Get a FREE WEBSITE DEMO Contact Us

Are you buying an existing business?

Wed, 03 Jan 2024 11:14:00 GMT

When should I redesign my website, when buying a business?

The decision of whether to build a new website when buying a business depends on several factors:
Condition of the existing website:

Technical aspects:
Is the website built on a modern, secure platform?
Is it mobile-friendly?
Is it easy to update and maintain?
Are there any major technical issues that would require a rebuild?
Design and functionality:
Does the website's design align with your brand and target audience?
Is the website user-friendly and easy to navigate?
Does it offer the features and functionality you need to achieve your business goals?
SEO and performance:
Is the website well-optimized for search engines?
Does it load quickly and perform well on different devices?
Does it have a good backlink profile and established domain authority?

Your business goals and needs:

Do you have significant changes to the business model or target audience?
Will a new website help you achieve your marketing and sales goals?
Are you prepared to invest the time and resources required to build and launch a new website?

Other considerations:

Cost: Building a new website can be expensive, depending on the complexity and functionality you need.
Data migration: If you decide to build a new website, you'll need to migrate your existing content and data from the old site. This can be a complex and time-consuming process.
Are you changing the name of the business?

Here are some general recommendations:

If the existing website is in good condition and meets your needs, you may not need to build a new one.
If the existing website is outdated, poorly designed, or doesn't meet your business goals, it may be worth investing in a new one.
It's always a good idea to get a professional website audit to assess the condition of the existing website and make recommendations for improvement.
Talk to your marketing team and other stakeholders to get their input on whether a new website is necessary.
If there is no existing website, markeing your new business can make or break the first year.
Schedule a no obligation website demonstration.

Also view our 5 Web Marketing Goals Article

Ultimately, the decision of whether to build a new website when buying a business is a complex one with no easy answer. It's important to weigh all of the factors involved and make the decision that is best for your business.
I hope this information helps! Let me know if you have any other questions. theezwebsolutions@gmail.com

Does Your Home Improvement Business Need A Website?

Tue, 31 Oct 2023 11:46:00 GMT

Rev Up Your Business to the Next Level

It is not a luxury in this connected world to establish a robust online presence. It's a necessity! Having a website and digital marketing with a comprehensive and custom solution will be the difference between a thriving, profitable business and a failing one.

A Website VS. Facebook Page

1. Conflicting Interest Facebook belongs to Facebook, and they make the rules. Facebook's primary goal is to have you click on FB ads, which can result in distractions and lost business. 2. No Design Flexibility Facebook is very limited to how your page will look and the experience the user will have. This lack of design will hinder your brand and not showcase your unique qualities. With a website, you will have complete control over the branding and messaging of the business to ensure its influential position in your areas of expertise.
3. Customer Retention Facebook markets to customers who are engaging with the client's page to pull those customers you are targeting onto pages who are using their ads. These ads can result in a business losing potential customers. A Website will keep remarketing and retargeting more efficiently so customers return to your site to close the deal by offering new and complementary services. Organic marketing will bring in new customers as well.

The Power of Professional Websites

A Website VS a Landing Page

Landing pages are valuable for a specific purpose to convert leads for one particular purpose, but they can not replace a website.

A website is a broader platform that showcases your business and offers a complete insight into your business.
A website establishes your brand. In the first place, most people will experience your business online.
A website conveys credibility and stability.
Websites can be promoted through SEO strategies and bring long-term results at a competitive rate.

A Website VS a Business Directory

Business directories are a thing of the past. Businesses like Yelp have challenging standards to meet and are expensive. Customers use search engines like Google and Bing. What you pay for each lead (even those you don't git) could pay for a site in a few months. A website will:

Establish a solid online presence, giving credibility
Give a competitive advantage over competition without a site
Drive customers to your business repeatedly
Strengthen customer retention by keeping them engaged
Stats and tracking to know more about your visitors
Provide a detailed explanation of your services. A business directory can not do this.

Some Things are Past Their Prime:
Like Online Directories

A Website VS a Digital Business Card

You may think of your website as a digital business card, but your website is more than just an interactive digital page with buttons. The website offers valuable functions and interactive features to enhance user experiences and serve as a menu of products, services, and galleries of images. A website is a hub of engaging, in-depth content to persuade customers to use your services.

Final Thoughts

Your website should meet your specific business needs and is worth the investment in time and money. Just a few customers are sufficient to cover the investment, and there is no better ROI in marketing for long-term growth than a website.
Your cash flow advantage may be challenging, but this investment, although manageable, will begin bringing in revenue from new customers and will cover the ongoing expenses, bringing your business financial relief and stability.
Shoot us an email at info@theezwebsolutions.com

Selling Services, Your Online e-Commerce Store

Tue, 17 Oct 2023 11:08:00 GMT

You Don't Need to Be In Retail to Sell Online

Our e-commerce solutions open exciting opportunities to turn your service-based business into a 24/7 storefront. You may want to sell your services, gift vouchers, collect donations, sell tickets, or offer digital downloads, and of course, we offer the ability to sell physical products.

Service-type businesses That Can Sell Online :

Home & Garden Services
Beauty Services
Fitness & Training
Real Estate
Auto & Vehicles
Events
Digital Music & Books
Limo & Party Busses
Veterinarian & Pet Services

Enhance Your Bottom Line You may have yet to think about offering your service in an online store, but it is a perfect fit for our e-commerce solution.
Upsell complementary services to your customers with Pay-per-click marketing focusing on revenue-based conversions.
Increase client loyalty by offering services right on their desktop or mobile device. Seize the moment while they are thinking about your service to lock them into your online offering.
Some Benefits of Using Our Online Store

Stores are SEO-ready
Easy to Manage
Design Flexibility
All-in-One Support
Fast Build Time
Secure & Reliable Store
Integrate with MailChimp CRM

Don't Leave Money On The Table The prime time to shop online is any season, but putting your service-based business in front of your customers when they are actively looking for a deal will maximize your website's potential. Think of the upcoming holidays:

Black Friday
Christmas
Halloween
Cyber Monday
New Years
Birthdays

Turn Your Website Into A Money Maker

Selling online will turn your website into a money-maker not just for retail but for service-based businesses as well.
Add A Store to your existing EZ Web Solutions website. You can offer tickets, gift vouchers, classes, digital products, and more.
Build momentum in your business by earning money while you sleep. Generate additional recurring revenue by offering supportive services or subscriptions.

What could YOU sell? Let us sit down with and brainstorm some ideas. Give us a call. "Solutions" is part of the business's name because we excel at thinking outside the box for our customers.
Contact Us

Is Your Website SEO Ready?

Mon, 25 Sep 2023 11:42:00 GMT

SEO Checklist

Unlocking Endless Free Website Traffic
The EZ Web Solutions spends a lot of time ensuring our websites are SEO-friendly.
There are many best practices that The EZ Web Solutions implements automatically, and there are things that, as a business owner, you can do to improve your website placement. Content and relevance are what cause websites to appear in search results. Said another way, content is king for search. The content is largely on you as a business owner to build out, or we can provide content writing. The checklist here is the best.

What The EZ Web Solutions Does for You Automatically

The EZ Web Solutions automatically takes care of a wide range of SEO optimizations for our customers. With many other content management systems, these items must be done manually or managed.

Indexability: While this might sound basic, it's anything but. For Google to understand the content on your website, they need to be able to crawl it and understand it first. This is a core requirement for any feature of The EZ Web Solutions tools.
The EZ Web Solutions ensures that any type of content you add to the site can be indexed by Google, including Videos, lazy-loaded images in a slider, and Products in the eCommerce store.

We do this by: We are making sure that all primary content is server-side rendered. (some tech talk)This means that when a crawler comes to the page, they get the full content of that page in the initial response (and content is not loaded via JavaScript). Using proper HTML5 standards that Google and other search engines support. With the modern web, this is not always straightforward. Many websites today use JavaScript (via frameworks like React, Vue, Svelte, etc.) to render and display content. The EZ Web Solutions makes sure to deliver full HTML, ensuring the best chance of content being indexed. What this means is that your site is up-to-date on the website-building platform.

Experience & Speed: With the release of Core Web Vitals, the website experience (and performance) has become one of the most important and difficult topics in SEO. This is important because websites that perform better on Google's Core Web Vitals metrics will be ranked higher in Google search results.

The EZ Web Solutions invests a lot of time and effort into ensuring that websites deliver a good experience out of the box. We do many optimizations automatically for websites, such as:
Image Optimization The EZ Web Solutions automatically resizes, compresses, and converts images to the most optimal settings, sizes, and formats for each use case. Above-the-fold Loading: The EZ Web Solutions ensures the automatic generation of required styles to enable the fastest loading of the most important experience. Best Practices of Hosting: The EZ Web Solutions implements a global CDN, optimal cache settings, minification of JS and CSS files, and more out of the box.
Sitemaps The EZ Web Solutions automatically generates an XML Sitemap file every time the website is updated.
Robots.txt The EZ Web Solutions automatically generates a robots.txt file to tell crawlers how to crawl the website. The robot's file will always tell the crawler to crawl the full website and never prevent any crawling.
Canonicalization Automatic generation of canonical tags. This tells search engines what page is the source of truth is for this content. This always lines up with the exact URLs added into sitemaps directly.
SSL / HTTPS The EZ Web Solutions automatically generates an SSL (TLS) certificate for each website. This ensures that connections to the website are secured, and data transferred between the visitor and the site can't be snooped on.
Mobile Optimization Out of the box, all The EZ Web Solutions websites are mobile-friendly. Google will always use its mobile-first crawler when crawling an EZ Web Solutions-based website.
Image Optimization For any images uploaded to The EZ Web Solutions (PNG and JPG formats), The EZ Web Solutions will automatically resize and compress the images. We'll also create WebP (a newer, smaller image format) versions of those images and automatically serve them to browsers that support WebP. The EZ Web Solutions automatically sets the right size of the image based on how big the image is within the design of your website or the device the visitor is coming from.
Href lang (for Multilingual Websites) When building a we bsite with multiple languages, The EZ Web Solutions implements the href-lang tags automatically. Href lang informs crawlers about the same version of the page in other languages. For example, if I have a products page in both Spanish and German, then the Spanish version of that page will have an href lang tag that tells search engines that there is also a German version of that same page.

Crawler-Friendly Links When creating links within The EZ Web Solutions, we automatically create them using standard anchor href tags and don't use JavaScript redirects or non-standard URLs for Google to follow. This allows search engines to follow the links to new pages on the site.
The EZ Web Solutions Gives You Easy Control Over SEO Search engines rank the content of pages, not sites. Below are items that need to be set for every page of the website. For each page, go through this checklist to make sure each item is completed:
Page Title Page titles should be between 55 and 80 characters in length. It should be descriptive, informative, and engaging. The title is one of the most important areas for optimization for SEO purposes.
Page Description A longer description of the content on the page, usually 155-180 characters in length. In some cases, Google uses up to 300 characters. Use this as your chance to sell the page, really tell people what they'll find, and be able to do on the page! If you have a set of keywords for the page, weave a keyword into the description.
Page URL Give each page a short, descriptive URL. Studies show a correlation between a shorter URL and a higher rank in search engines. Page URLs should be:
Designed for a user.

One or two words, if possible
Less than 15 characters, if possible
Use a keyword if you can
No Index Options

All pages are set to be indexed and crawled by Google.

OpenGraph / Social images Set the image that is displayed when the page is shared on social media. While not directly a ranking factor for search, you should always set an image for when the page is shared on social.
H1 Tags Each page should have an H1 tag in the content of a page toward the top. This should be a title that describes the page and gives an indication of what the page is about.
Images Alt Text: Each image you add should have alt text. This is good for accessibility (screen readers read the alt text) and also helps search engines understand the content of the image better. Filename: You should set a simple descriptive file name. Avoid using confusing camera/phone-generated names like IMG_551.jpg. Schema - Local Business and FAQ
FAQ Page Schema: Within The EZ Web Solution's accordion widget, you can quickly turn the content of the accordion into an FAQ Schema element by a simple toggling of it. FAQ Schema makes it easy for Google to surface FAQ questions directly on their search results page.
Local Business Schema: Local Business Schema informs search engines about key information about the business the website represents. Information such as an address, business name, opening hours, phone and more can be given to search engines in a format they can understand and read more easily. This allows them to be more confident they have accurate information about your business and show this in local or relevant search results. URL Redirects
The EZ Web Solutions allows for easy configuration of URL redirects. You can 301 (and soon, 302) redirect from any URL to another URL. This is important for keeping any SEO juice and ensuring that search engines know where the new source of content is for an old page.

Things We Do to Improve Search Rankings

Keywords For each page of your website, we do keyword research to generate a target keyword or keywords.
Creating a list of keywords helps you target a specific page towards a certain set of searches. This helps you focus the content of the page and give it a goal toward generating traffic. Each page should have a primary keyword, with a few supporting keywords to maybe go along with it. You should set these keywords before building the page or related content.
Intent Research Before writing a blog post or adding a new page to your website, research the search results page for the keywords you are targeting. Ask questions like:
What is someone searching for this looking to answer? What problem do they have? What possible solutions are there to that problem? Write content that answers these questions! This should be the next step after finding the right keywords to target.
Page Hierarchy Content on a page should be logically organized. There should be a single H1 / title that represents the overall content of the page. From there, content should be organized under H2 headings for subsections and so on. The result should be a page that site visitors can quickly scan because they can read a subtitle to understand if the answer is in that section or not.
Content-Length While Google has said that content length is not a factor, it remains true that longer content correlates to higher rankings. Each page should aim for a minimum of 400 high-quality words. Think of this requirement as a push to write better, more comprehensive content - not as a length check.
Linking It's important to incorporate links through your website. Within the context of a page, make sure to link to other pages of the site. For better results, link within the content and avoid 'more info here' or 'details here' type links. Having context within a hyperlink helps Google understand the content that is behind that link.
Don't forget to link externally, too. Links are the currency of the web, and for any source that helped you write the content, you should link to them directly. Linking to 3rd party websites builds credibility with your audience by adding credibility to your content and backing what you're trying to convey. However, to keep people on your site, external links should open in a new tab.
Schema If your website has any type of content that can be represented by schema, make sure you implement it! The best way to find out is to browse Google's Rich Results Search Gallery.
Analytics Make sure your website has a proper analytics setup. The EZ Web Solutions does this automatically on your behalf, but if you want to use other tools, such as Google Analytics, this should be done before launching each website.
Google Search Console Google Search Console is the best way to monitor your website in search, get real data from Google, and ensure your client sites are being properly displayed in Google.
In Summary The EZ Web Solutions not only builds beautiful websites but also websites that function and rank high on search engines. Organic placement takes time, but it can provide traffic to a website for years to come with minimal upkeep. Give us a call to schedule a free consultation.

SEO & SGE

Wed, 13 Sep 2023 09:57:00 GMT

AI Artificial Intelligence is Coming Your Search!

We all have heard of SEO Search Engine Optimization, but with AI moving rapidly, your website designer should now be ready for the next wave of search SGE Search Generated Experience.
It's still in its beta form but already affects 75% of most queries and 96% of all e-commerce searches. Who is most impacted by the new kind of search? Almost every verticle is affected except finance, health industries, and, surprisingly, anything COVID-related.
How to prepare for the new SGE is still being tested and explored, but having 10% more relevant content that is easy to digest and pages with lighter code is responding better will be a great start. It is estimated to be launched at the end of this year or the beginning of next. We know Google and other search engines want to keep selling their advertising, so how it will affect Google ads is still a wait-and-see scenario. The final Thought is that search engines watch user behavior and give their customers quality searches. Be ready for a new world of SEO, and its frequently changing landscape.

Membership Websites = Better Business

Tue, 05 Sep 2023 19:39:00 GMT

Membership For Free Or A Fee

Membership websites are a way to bring new people to your site so they are more loyal. We can create password-protected areas on your site and members-only sections. Subscription Economy grew more than 400% since 2012.
A membership website contains gated content and is only accessible to registered members. An excellent example of this is xpressmobilexrayofohio.com . There is a member-only area used for only those permitted to access this site area.
These areas can be accessed through a subscription fee or a free signup. By becoming a member, the visitor will gain access to exclusive content specific to their interests.

What Are Membership Are Used For?

Members-only blog
Members-only video course
Members-only podcast
Members-only coaching
Employee Portal
Exclusive eCommerce section
Members-only store
Employee or Partner Dashboard

What are the benefits of memberships?

Increase Revenue by giving users content they can only get by paying a monthly fee. Improve customer loyalty by giving them exclusive access to content or features. Private pages can give them a sense of VIP status while building your brand. Learn more about the members by tracking their activity and creating a community. Manage employees & clients with an employee portal to view the schedule or share announcements.

Who Benefits From A Membership Website?

Medical Websites
One on One Coaching or lessons
Clubs / Associations
Education / Home School / Teachers
Professional services
Private groups or Clubs
Lead generation sites
Event calendars & event registration
Blogs & Newsletters
Support groups

Final Word

Member-only sections of a website can bring immense benefits. You can increase revenue, improve customer loyalty, learn more about your clients, and manage the employees directly from your website. To find out more, give us a call.

DIY or Professional Designer?

Tue, 29 Aug 2023 12:10:00 GMT

Unleash Your Perfect Website

We've come a long way since the typewriter days, and web-building software is ever-evolving. There are many options, but should you choose one of the do-it-yourself website builders or hire a designer who knows the right tool for your needs and can develop it to solve your problems? Here are some top choices and our thoughts on each one.

WordPress

WordPress is a powerful tool, and 30% of all online content is created in WordPress, but WordPress was created for blogs, not small businesses. They use plug-ins, which can become unstable and will break.

Wix

Wix Claims to be an easy-to-use cloud-based website builder that uses drag-and-drop tools. It uses templates. Its drawbacks are that it may be challenging to get your website found without paying a high price, as their SEO tools leave much to be desired.

SquareSpace

It is known for its modern, sleek designs that offer a variety of custom options. And it offers an e-commerce option for those who want to sell online. It also has a deep learning curve and limited flexibility for customization.

Shopify

Shopify is a popular e-commerce option that allows users to create an online store, and it is a good choice if you want a website specifically for an online shop. Shopify has limits if you are looking to create a website for your business. It does not have the customization tools that a company may want for its website.

Duda

Duda's website builder provides users with a wide range of tools using a drag-and-drop interface that is easy to use, and that works seamlessly across desktops, tablets, and phones. It also uses an advanced e-commerce feature that is easy for customers to manage. Its SEO tools and content management are easily learned, making it a convenient solution for website design and ongoing management.

Webflow

Webflow is a powerful web design tool that allows websites to be designed and published without code. It offers a drag-and-drop interface that can be optimized for various devices. The platform uses advanced features and can have an e-commerce integration. The to Webflow is that it can be rather pricy for smaller businesses and has a steep learning curve.

In Conclusion

A website designer stays up to date with the latest trends and techniques. When developing websites, your website expert will understand the top web design principles and how to stay ahead of the completion to provide a seamless experience for your users. One of The EZ Web Solutions abilities is to be able to use technology to solve some of your business problems, making your website not only a marketing tool but a business tool as well.

Building A Conversion-Driven B2B Website

Tue, 25 Jul 2023 18:04:00 GMT

Market research is the first step for B2B website

Market research will be the first step for B2B website marketing and design. The research should include:

Review the client's business goals.
Create a Buyer Persona.
Discover your target market.
Define your sales funnel.
Users objective

Here are 11 steps to follow for a successful business-to-business website: 1. Create Clear Brand Messaging The term "brand" messaging is one of the most essential elements of your client's site. Take the time to create a clear message that resonates with your client's target market.

This includes the following elements:

Information architecture (IA) - Make it easy for customers to find what they want.
Headings and subheadings - Make sure all your headings and subheadings are clear and relevant.
Content - Content should be plentiful and well-written to address your core message.
CTAs - Your call-to-action (CTA) should be visible but not intrusive. Make sure it is relevant to the page and consistent with your messaging.

2. Stand Out to Customers The logical next step after developing a strong brand message is to stand out from the competition. Here are a few tips:

Buyer personas - Identify buyer personas and tailor your website design that meets their needs.
Personalization - Personalize the user experience by highlighting solutions, such as new products or services you are offering.
Customer testimonials - Testimonials show how successful your products or services have been.
Visual elements - Eye-catching visual elements, such as high-quality images and videos, make your website more engaging.

Your site requires advanced functionality and originality to help your customers find what they're looking for and can support their business goals. The essential purpose of building a new site for B2B is about creating a practical, reliable experience that helps convert website visitors into leads and customers. And the core elements of a standout website are accessibility and simplicity. We dive into more tactics to help brands stand out in one of our exclusive webinars - have a look.

3. Focus on the Right Content Creation In-depth educational content should be the top priority for a B2B website because it provides immediate and in-depth value to targeted buyers in the sales funnel.

From a web design perspective, these types of content make it easy to link with one another and help prospective buyers find more information that leads them further down the sales funnel. While SEO is still essential, it's secondary or tertiary to delivering immediate value to your target audience.

4. Focus on the User's Purpose Creating landing pages and content for each type of user and business ensures prospective customers can find the right content that meets their needs, ultimately leading to higher conversions.

Creating separate pages and content for different types of users ensures that users can easily find the information they need, which helps build trust and credibility with their audience. When designing your website, we also consider the rest of your marketing strategies and how you connect with customers in different stages of the buyer's journey. According to the Content Marketing Institute , B2B marketers use social media posts, blog posts, and email newsletters to promote their business, all requiring different landing pages and design elements.

5. UX Matters User experience (UX) is critical for every website. 91% of B2B customers want a seamless online experience, which means keeping it Simple, natural, and restrained to give your audience the information they need but not overwhelm them with too much extraneous information visually or with written content. White space is one of the most essential elements of a seamless experience. It gives the eye a chance to rest and digest what is next.

In addition, having a straightforward navigation structure, a simple search bar, and dropdown menus ensures customers can easily find what they're looking for.

6. Mobile Friendly Half of B2B buyers do at least some of their research on mobile devices, and Google's mobile-first indexing algorithm affects how your website is ranked in search engine results. Ensure you develop a website that looks great on any device, from desktop computers to mobile phones.

7. Personalize Design Elements. But B2B sites can benefit from website personalization by creating personalized design elements through these steps:

Define user segments
Gather data
Create personalized content
Use dynamic content
Test (rinse and repeat)

8. Add Chatbots to Improve the User Experience. Chatbots can be a business-to-business's best friends. For B2B sites, chatbots help qualify leads, move them to different parts of the funnel based on customer segments, and help customers make decisions quickly.

9. Prioritize Website Accessibility. Website accessibility is crucial for B2B clients, as a lack thereof can significantly limit potential partnerships and sales opportunities. Only about 3% of websites are accessible to users with disabilities, and the amount of B2B websites—with all their intricacies and features—is even lower.

10. Optimize the Site for SEO Search Engine Optimization is a crucial part of any b2b website design. Once you have the design functionality down, you must ensure potential buyers can find your website. Ongoing website SEO will ensure long-term, sustainable growth for your business. We are here to guide you and be a hands-on resource if needed.

11. Highlight Company Credibility. Placing your credibility at the forefront of their website will increase your conversion rates and help you get more value out of the content published.

Here are some methods to consider:

Customer testimonials
Case studies
Certifications and awards
Partner logos
Industry associations
Press and media mentions
Blogs & Media - Publish insightful blog posts, whitepapers, webinars, or podcasts on industry topics.
Social Leader - To build trust and credibility, leverage social media platforms to share client success stories, industry news, and updates on your products or services.
Team expertise - Showcase your team's qualifications, experience, and achievements, emphasizing collective knowledge and skills.
Client success - Share data on the results your clients have achieved by working with your business, providing tangible evidence of the value you deliver.

FINAL THOUGHTS

B2B web design is highly nuanced, requiring applicability across multiple touchpoints and incorporating specific elements to ensure success. Taking a strategic, data-driven approach to design and website development is important.
By using the techniques listed, you will ensure success, increasing conversion rates and achieving long-term success. Give us a call for your business-to-business website consultation.

TOP WEBSITE DESIGN TRENDS

Tue, 27 Jun 2023 12:58:00 GMT

What's Your STYLE?

You may have been told as a child to "Not judge a book by its cover," well, that piece of advice may have been true when you were a child, but no longer practical in website design. In a recent study conducted by Stanford Web Credibility Research , 75 percent of website visitors judge the credibility of a business on how its website is designed.

You may notice that some of these themes overlap, but by starting with the style that most closely resembles your brand's look and feel and implimenting other design elements will give you a unique website design. If your website is outdated, it may be time to redesign that tired-looking website with one of the top website design trends. GIVE US A CALL OR TEXT 330-651-7131

Starting A Business?

Tue, 20 Jun 2023 13:24:00 GMT

What's Your Digital Marketing Budget?

A marketing budget should be one of your top priorities when starting a business. The main concerns are where I should advertise, how much of my budget I should allocate, and where I will get the most significant return on investment. Some of these answers depend on the type of business you are starting and your overall marketing strategy.
According to SCORE.org, 82% of small businesses fail due to cash flow problems, and for start-up businesses that may not have as many resources as an established business, it isn't easy to stake a claim. Digital marketing with the website as the centerpiece of that marketing strategy is the best return on investment for start-up businesses. New businesses should budget 11.2% of their overall budget for marketing.

Now that you know the overall percentage of your budget, how should I determine where to allocate the digital marketing budget for the best ROI?

How Do I Create A Digital Marketing Budget?

Build a Buyer Persona
Identify Your Goals & Digital Marketing Tools Needed
Evaluate Existing Digital Channels: Owned, Earned & Paid
Audit Your Plan & Owned Media
Audit & Plan Earned Media
Audit & Plan Paid Media
Bring it together

Using the tools listed below, we can help you create a Digital Marketing Budget, and a unique plan for your business.

Develop or Redesign a Website
It will be at the heart of your digital marketing effort as owned media. All lead-generation funnels should point to the one marketing effort you have the most control over and will convert visitors into leads and customers while improving your brand's identity.
Include a Blog
Blogging is one of the primary ways to create fresh content weekly and drive traffic to your business. We offer blog tools as part of our website solution.
Search Engine Optimize Your Website
We include local SEO in your website development and digital strategy.
Content Writing
With SEO in mind. We offer content writing to optimize your digital content. It will help you rank for keywords related to your products and services.
eCommerce Store Selling Products & Virtual Services
Product catalogs with downloadable, virtual, and traditional products give you the power to increase your business profitability.
Reputation Management
Keep your online reputation excellent with our EZ Review Leader.
Google & Facebook Advertising
Using paid and earned advertising works well together, and we have solutions for both.
Site Management
We offer several budget-friendly and time management solutions to give business owners the control they need to manage their online business.

Getting Started: Having a clear path to grow your start-up business is the first step to reaching your goals. Knowing where to allocate your funds for the best ROI and which tools will help you get there is part of our solution. We also enjoy helping with out-of-the-box solutions for our customers.
Be sure to leverage the passion you have for your start-up business to make it a success with our no-obligation online demo.
Give us a call 330-651-7131

Top 5 Website Design Best Practices

Tue, 06 Jun 2023 13:11:00 GMT

Well-designed Websites Can Lead to More Business

Your website is most likely one of the first places a potential customer will experience an interaction with your business. A well-designed website can improve customer service, increase engagement, and lead to more conversions to closed business. Here are the top 5 best practices for website design to achieve these goals,
1. User-Centered Design The design of your website should focus on the end user, sometimes called The Buyer Persona. You want to identify who you are talking to and understand their motivation so you can target them correctly.
2. Mobile-Responsive Everyone is using a smartphone now, so your website must be optimized for mobile devices. Your website should be designed to adapt to different sized devices in both portrait and landscape views for Apple and Android devices in various sizes. Google is also looking for this kind of adaptability, which will affect your SEO ranking.
3. Clear & Consistent Branding Your website should reflect your brand's identity and message. The logo, colors, and tagline should be clear and consistent throughout your marketing, including your signs and print. This consistency creates a cohesive feel while making it easy for users to identify and remember your company's brand.
4. Fast Load Times Loading time can significantly impact the user experience and too higher bounce rates. The bounce rate is determined by how quickly the visitor leaves the site. To ensure that your site load quickly, we optimize your images, compress files, and minimize the use of heavy scripts when possible.
5. Accessibility Your website should be accessible to all users, including those with disabilities. We design websites with accessibility in mind, using clear and easily readable text, high contrast, colors, proper labeling, and alternative text for images. We can also install an accessibility tool like Userway for those more concerned about their customer's ability to view their website correctly.
By following these best practices for website design, we can help you create a visually appealing and user-friendly website. This can help improve user engagement and increase conversions, making your online presence even more effective.
Give us a call to find out how we can help your business. 330-651-7131 or 724-624-8068

AI & ChatGPT! Making Your Email Marketing EZ

Mon, 24 Apr 2023 12:30:00 GMT

Artificial Intelligent Features in Our Email Tool

I am THRILLED with some new enhancements that have gone live for our Website clients! The digital world is abuzz with AI, ChatGPT, and future capabilities discussions. The EZ Web Solutions now offers 2 new Artificial Intelligence features within the Email Campaign Tool!
What Is Chat GPT? ChatGPT stands for Generative Pre-trained Transformer and is a natural language processing tool driven by AI technology that allows you to have human-like conversations. The language model can assist you with tasks such as fixing spelling errors and grammar, expanding or summarizing text, and making it sound more formal or friendlier with just a click.
The Image Generator
The Magic Image generator will get your design's perfectly unique and custom images with AI., and make your emails and newsletters come alive. You can apply effects to them like frames, text stickers, frames, and so much more.
We want to make it easy for our clients to write Newsletters and Email Campaigns to keep their customers informed about what is happing in their business. We know you are busy, so these AI tools make it fast and simple to get your message out.

Do you update your website?

Mon, 17 Apr 2023 15:56:00 GMT

Keeping site content current and fresh is vital!

Keeping site content current and fresh is vital to attracting new customers, retaining existing and keeping them informed, and engaging Google so you are held high in the Search Engine Rankings.

Unlimited Support & Upgrades

Unlike traditional Web design and hosting firms, we don't charge our clients additional fees for technical support. Instead, we give you unlimited access to our knowledgeable and courteous Customer Care representatives. These dedicated specialists work with you during every step to update and promote your site. No matter the question or concern, we're here to help!

Rich Text & EZ Editing Tools

Our Rich Text Editor lets you update, edit, and add text to your site without losing formatting. You can also easily change text size, color, and font style. Our EZ Page Editor is a powerful interface tool that lets you see what the published page will look like. It's all based on a simple point-and-click system. Click on any page section to access menus for inserting, deleting, or editing text, images, or any other site component. And our site area override feature allows you to customize each page of your Web site in any way you desire.

Unlimited Site Modifications

You control every aspect of your Internet presence. There's no need to learn complicated programming languages. Our software lets you modify all text, images, colors, backgrounds, and components of your Web site as often as you like. Best of all, your changes appear online in real-time. Your customers never have to see an "under construction" banner. If you want to avoid editing your site yourself, we have several options to do it for you.

Google Fonts Integration

Google Fonts are free, boast hundreds of choices, are very Web-friendly, and are easy to use. But most importantly, you can use Google Fonts to make your business Website look unique!

Do You Need Help Writing Content?

We offer Content Writing Services for creating content that yields results. There is a reason they say "Content Is King."

Content creation is ranked the single most effective SEO technique by 53% of SEO professionals.
Content marketing costs 62% less than traditional marketing.
Companies with active blogs receive 97% more leads. (Content+)
70% of customers prefer to get information about a company from content rather than ads.
60% of consumers feel more positive about a brand after consuming content from it. (iMedia Connection)
The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%.(eMarketer)

Our system is ideal for helping you update your website or do it for you for you with our many solutions. Give us a call to find out more. 330-651-7131

How Writing Tools Can Build A Better Website

Tue, 11 Apr 2023 10:55:00 GMT

The 5 Questions Your Website Should Answer

In good literature, you will easily understand each character's message, where the story takes place and why they are motivated. It will answer the Who, What, Where, When, Where, and How. A good website is similar to a well-written play or novel.
Have you ever been on a website and needed help finding the information you sought? The messages the site wants its users to find should answer these questions:

Who is the business?
What do we offer?
Who does the company serve?
Why am I saying it now?
Where do I offer my services & products?

First, you must identify yourself and your businesses , discussing your past and future. What you stand for, and how you fit into the community.
Identify what you offer to your potential clients . Show your authority in the area of expertise to inform and persuade.
Who is your potential audience? Who is the message intended for, and how would you like them to respond to you? By phone, online forms, chat, or purchasing a product or service through your e-commerce?
Why am I telling my story now? Are you starting a new business, responding to a trend or current event, or have you been in business for years, have a solid history, and want to let the world know about your stellar reputation?
Where do you do business? Are you a local company doing business within a specific geographical area, or can your products and services be offered throughout the U.S. or worldwide?
These questions should be found easily on the website's navigation with one or two clicks. It may be challenging to convey all this information on your website because it is second nature and internalized it as a business owner.
This is where we can be a huge help at The EZ Web Solutions we offer the EZ Design Wizard to ask questions about your business to help you discover what you want to say to your audience.
Give us a call 330-651-7131 or email at info@theezwebsolutions.com for a free consultation and demonstration.

Changes In Your Company?

Tue, 04 Apr 2023 09:58:00 GMT

New Product, New Name, New Service?

Has there been a change to the company name, products, or services? Then it's time to change your look, message, and focus. These changes usually require transforming how a company represents itself in print, signs, and digitally.
A website is an online form of the business that must match the company's brand, so the website needs to adapt the new company logo, color tone, message, and values to represent the "new" message.

What are some reasons a company rebrands?

Company Growth & Changes One recent rebranding is Dunkin' Donuts to just Dunkin'. The company is growing and changing, and today is so much more than just donuts. The company brand that started as coffee and donuts no longer fits how the world is changing and wanting healthier fast foods.

Mergers and Acquisitions Another standard change in business is that companies come together and purchase another company making significant changes for both businesses. They may need to merge their names, brands, and focus. The result can be minimal or require a whole new website redesign.
A New Perspective from Management Management may develop from two or three successful locations to a franchise. This expansion will require a different marketing approach, and these changes must be communicated on the website.
Release of a New Product or Service Most successful businesses adapt as our world changes, and these additions, removals, and product changes must reflect in the website redevelopment. You will also want to promote these new releases to attract new customers to your business.
Technology Changes Technology changes may also require a company to redevelop its website. In 2015 Google introduced a new mobile-friendly algorithm, and in 2020, they switched to mobile-first indexing for all websites. A website redesign has become necessary for all companies that want to stay relevant online.
Competitor Rebranding If your local competitor is rebranding and redesigning their website, it may be time to up your branding and web presence. A new look and feel to your website can be the best way to help a business become more successful and compete.
Your Move As times change, there are many reasons to choose a website redesign, and we would love to be a part of that process. We offer a no-obligation demo website to show you some advantages we can bring your business over the competition.

SSL Certificates & Website Redesign

Tue, 28 Mar 2023 11:33:00 GMT

Is Your Website Secure?

Have you noticed some websites start with http:// and others with https:// ? What's the difference? The obvious answer is the S , but what does the S stand for? S means secure . One looks trustworthy to Google, and the other does not, and the trustworthy one will get a better ranking.
HTTP:// vs. HTTPS:// What does it mean? HTTP:// means Hypertext Transfer Protocol and HTTPS://adds security to set it apart and protect against hackers. Since 2018 Google has started to penalize sites without the SSL certificate. If you have an older website, you may not have a security certificate and get the following type of warning.
How does an SSL Certificate Work? I don't want to be too technical, so in simple terms, the certificate uses a type of key. One type is a public key the other is a private one. If you are using forms on the website with a secure server, the only way to access the message when it's on the server is for hackers will only receive the code, not the actual message.

Does My Website Need an SSL Certificate? Here are some benefits of an SSL certificate:

Keeps your data secure
Prevents hackers from stealing information from your site
Confirms ownership of the website
Increases trustworthiness
Enhances SEO

The HTTPS:// replaces the HTTP:// address and lets users know you are using secure technology. Website visitors do not trust a website without an SSL certificate, and this will lead to a "NOT SECURE" warning from most web browsers, so your visitors will turn away from your website.
Where Should I Get My SSL Certificate? We include these certificates with our published websites. If you have a site without a security certificate, we would love to show you a demo website and explain how our system can help you with site security and in many other ways.

7 Reasons to Revamp Your Ecommerce Site

Tue, 14 Mar 2023 16:49:00 GMT

Are You Selling Products Online?

If you are selling products online now or would like to in the future, let's look at why you should and the process.
1. Not Mobile Friendly If your website is not mobile-friendly, you are missing out on a large population that can purchase your product. Google indexes mobile sites first. Sites built for phone use will appear higher in search results. It also makes sharing your information easy on social media sites.
2. Lower Your Bounce Rate and Raise Your ROI Your website and e-commerce redesign will improve your bounce rate and bottom line. People may be leaving your site for many reasons, including confusing navigation, old or uninspiring design, technology that could be more user-friendly, and a message that is not concise. Another reason people leave a website is that purchasing items online is too difficult. We even have a tool to see how many abandoned carts you have.
3. Your Website has Declining Sales Redesigning your website with e-commerce in mind should boost your online sales and bottom line. A bad user interface will be a deciding factor in redesigning your website. 4. The Design and/or Products no Longer Match Your Target Audience A website selling high-end jewelry should look and feel very different than a site selling camping equipment. A website redesign can bring the right customers to your site and your store
5. The e-commerce Platform is Not SEO Enhanced Our system has built-in SEO features that automatically place keywords and descriptions in a metadata area for each product. You can also make changes as needed to this area if you choose.
6. Control Over Your Store At The EZ Web Solutions, you will have control over the content in your store to manage inventory, images, specials, coupon codes, discounts, and much more. We offer various service levels so you can grow your business at the rate that fits your business without gouging you when you become more successful.
7. You Are Not Currently Selling Online Your current website does not offer online sales. If your site is DIY, it may not offer online sales or be easy to manage. We offer a free demo to experience how you will work your store online.
Give us a call or email at info@theezwebsolutions.com

Page Speed = Money

Wed, 08 Mar 2023 10:36:00 GMT

Why Do I Need Fast Website?

When visitors come to your website, it must load quickly. How quickly? Google recommends your page load time should be under 3 seconds. The reason is apparent, the faster pages load, the better the user experience. The better the experience for the user, then Google will reward your site with a higher organic ranking.
We live in an instant world, and Google is no different. It gives you a Quality Score to determine your speed from 1 to 10. To ensure your site loads quickly, we optimize images, compress files, and minimize the use of heavy scripts. If your site has 3 or 4 videos on the home page, this will slow your site considerably depending on how these videos are loaded. Google's score includes all three versions of your website, desktop, tablet, and mobile.
A speedy page is an integral part of boosting conversion rates and sales. A few extra seconds of website load time may not seem like much, but as each second your site takes to load, the potential to lose out on prospective customers or clients increases. Call us for a free website demo, and we can show you how our sites will meet your business goals.

5 Ways to Make Website Redesign Interactive

Tue, 28 Feb 2023 13:13:00 GMT

Websites Should Give & Receive Information

You just experienced an interactive animation by scrolling through the page.
One of the beauties of a website design is to make it interactive. Unlike the old days when websites were more like a brochure, today's websites are used to give and receive information. Here are a few ways to make your website redesign more interactive
Some interactive site designs will create a seamless user experience by directing them on what to do next, and other techniques could be more apparent to the user.
Here a some of the ways we can make your site interactive:

1. Using Call To Action Buttons

Users can interact through the standard CTA buttons or through an animated scrolling gallery of images. These can commonly be seen in the header of the home page. It can also be used as a click-to-call feature or an email link.
Here is an example below.

2. Using Videos, Sliders, Waterfall & Carousels Widgets

Breaking up the vertical movement will condense the website content and allow customers to view images and videos with just a click on a desktop website or swipe on a mobile device to view more information. Click on the images below to see how the waterfall can be interactive.

3. Replace pdf forms with online questionnaires

Having forms that your customers have to download, print, fill out, and then fax or upload to the site is a challenging experience. An online form can gather the same information and simplify the process.
Interactive online forms can be used for reservations, booking appointments, or scheduling. These are great for doctor offices and onboarding processes. These forms can also be used for newsletter signups and requesting a quote, and we can even create an online form to populate a specific group in your customer relation manager (CRM). They can even be a seamless experience leading the user to the next page, as we do in the EZ Design Wizard.

4. Gathering Reviews & Testimonials

Adding this kind of social interaction brings trust to your brand and can be used as an SEO tool. There are a few ways to use this on our sites. We recommend the EZ Review Leader. It captures less-than-favorable reviews and promotes positive reviews to Google, Yelp, Facebook, or any other lead-generating site you may like, and it can be industry specific.

I had a good experience.

I had a bad experience.

5. Sharing through E-commerce

We make our online shopping experience reciprocal by using products with descriptions, images, 360 virtual reality views, videos, customer reviews, social sharing, wish lists, and comparison shopping. We also offer customer accounts, a reordering feature, and coupon codes to purchase products and items like digital downloads and classes.
Notice the social media icons that can be shared to facebook, tweeted to twitter or pinned on Pintrest.

Some other interactive features we can help you implement on your website are:

3rd party code for things like live chat or chatbots.
Multi-Language website
Google Maps
Private password-protected page
Blog pages can be shared on social media sites, and comments can be left by visitors to the site.

Good Design is Interactive Design

Website design is always evolving, and it has become a way not only to receive information but also to experience it. If you need a website design so your customers can have an experience, give us a call. We love coming up with solutions to solve problems using technology for your business.

Does Google E-A-T?

Tue, 21 Feb 2023 12:34:00 GMT

Quality Comes in Food and in Web Content,

& Everyone Wants what they want.

Enough quality content is one way to get your website a good Google ranking. A few ways to achieve this is by writing the content yourself or hiring content writers to do it for you. You want to go beyond showcasing products, services, and the vision for the business.
Creating content takes on a dynamic form beyond just text on your website pages. You will want to create blogs, long-form articles, and other copywriting strategies that are original content. Keeping your content compelling, captivating, and inspiring will keep customers engaged and deepen the connection with your readers and your brand. Building this trust will likely mean they will choose your brand over your competitors.
What is Google's E-A-T?

Google's E-A-T will measure your website's credibility. What do Google's algorithms use to evaluate the search quality of your site? They use three criteria:

Expertise
Authoritativeness
Trustworthiness

= EAT
Google wants consumers to find the best web results for their search that will meet their needs. Without this kind of sorting, it would be like finding a needle in a haystack to find relevant information.
How does my business Apply the E-A-T Strategy?

Expertise

You must show Google and your audience that you are an expert in your field by giving enough relevant original content. Google looks for keywords to bring the most relevant websites to the first page of the search.

Authoritative

Google looks for sites that rank well among other sites with similar content. Your site must be read and shared with an interested audience. Coming full circle, this takes us back to the basics by using Google's ago-old ranking factor by using pertinent reciprocal links.
Quality links tell Google your site is trustworthy; others recognize you and mention, share, and refer to your website as an authority: the more quality links, the better your reputation and the higher your chances of ranking better online.

Trustworthy

Websites with high-quality ample content show trust but don't guarantee trust. Just like in the real world, trust is built through time, perseverance, and trying to build relationships with your readers.
Building trust can be done through blogs, articles, and other content by giving your audience tips and helpful information without giving away all of your trade secrets.
The Bottom Line Websites have come a long way since the beginning and are designed to help users in many ways. To help users find the best information, you need sharp, quality content that is written accurately and with authority.
Contact The EZ Web Solutions to help with writing content for your website. We can use quality content as a marketing tool to raise your website and increase your target audience's visibility.

Affordable Website Redisgn with SEO in Mind

Tue, 14 Feb 2023 14:02:00 GMT

Evaluate Your Website & Business

Redesigning your website is about meeting your customers' needs by incorporating an attractive web design while promoting your products and services and attracting new clients.

We recommend a website redesign every 3 to 5 years. To accomplish that, you will need to choose what stays and what goes—retaining which features are effective and letting go of irrelevant elements. You will also want to ensure you aren't compromising your site's old components like SEO.

Evaluate Your Website
Determine the top three to five products and services you would like your website to rank. This information is essential to reassess your SEO strategies. Other things to consider are the local areas you would like to rank. Review each of these areas in the past and note the methods that worked for your website and those that didn't.
It would be best if you focused on what was working, what didn't work, and which areas are new to your business once you acquire a new website design.

Keep Keywords in Mind
Keywords are vital to your website's overall text as part of your SEO services because they will determine how well you rank on search engine results. Before revamping your website, you should examine the keywords you used in your content.
By studying, analyzing, and listing specific keywords that brought the highest traffic and conversions to your website, you'll know what you need to retain and eliminate. List down all the valuable keywords you can still use on your site once the web design is improved.

Plan Your Actions
A new design for your website needs to be based on valid reasons before you hire a web design company. Consider your website's current online ranking and whether it will be affected once you redesign your site.
Making a list of keywords and search queries and determining their location and hierarchy across your web pages will also be helpful. Determine which internal and external links to your website can also help maintain your ranking! Before you begin, remember to back up your website and the sitemap to avoid losing any critical data.

Monitor Your Traffic
It's essential to continue monitoring your web traffic and overall performance. The data you acquire with your newly improved website will help you manage your SEO. Keep track of your website statistics, mainly how well your new pages appear on online results. Monitoring your ranking is also essential so that you can watch for any changes you'll need to keep your SEO ranking high.

Redesigning For SEO Ranking
Redesigning your website is a process that requires careful decisions to ensure you will retain or improve your SEO ranking. The methods you've applied to your website will contribute to your achievements. Keeping these tips in mind will help you to retain your data, rankings, and customers. Relying on a local SEO company is recommended to help manage your website and provide you with an effective web design for your business.

Your Next Step Are you looking for an affordable SEO company in the US to assist you with handling your website? The EZ Web Solutions is a website design company dedicated to providing digital marketing solutions to help your business succeed online. Get in touch with us today to find out about our SEO programs!

4 Reasons For A Responsive Website Design

Mon, 23 Jan 2023 14:54:00 GMT

Benefits of a Mobile Ready Website

If your website is not mobile-responsive, you are missing out on valuable leads and customers. Most internet traffic takes place over a mobile device, and smartphone technology represents about 52% of worldwide web traffic. A study released by Salesforce found that "83% of mobile users say that a seamless experience across all devices is very important."
Why Redesign to a Mobile-Responsive Website?
1. It gives the User a Better Experience - UX When a website is designed for the web, it is easy for customers to read and use. They will tend to stay on it longer and be much more likely to contact your business. It will load faster with fewer errors, increasing their confidence in your business and thus building confidence and trust.
2. Cost-Effectively Improves Search Engine Ranking Mobile-responsive website design is an excellent way to boost SEO. It dramatically reduces the need to have duplicate content on your website, something search engines will penalize you for having. It can also enhance your website's performance and bounce rate. You will get a higher search engine ranking when you improve these scores.
3. Updating is Easy A responsive website will make it easy to update information and maintain the changes on your website. You will not need two separate developer teams to keep your website up to date. Easy updating with the EZ Web Solutions system will save time and costs in the long run.
4. Accessible to a Larger Audience With a mobile design, more potential customers can reach your business. Increased traffic will be a large part of your market. You need to have a responsive website to provide a usable website experience for half of your potential customers. If you were to increase your website traffic by 50 percent by creating a mobile-friendly website, you could increase your potential customer base.

To Conclude: A website designed to be mobile-friendly and performs for desktop, tablet, and mobile is a necessity for businesses today. Failing to have a responsive website will mean having less visibility online and more time & resources to update their website.
We are a website design and SEO company in Ohio and Pennsylvania. If your business needs a team of experts to create or recreate a mobile-responsive website for your business, get in touch with us today.

Website Design & Branding

Sat, 14 Jan 2023 14:01:00 GMT

Colors, Logos, Fonts, & Slogans Build A Brand

To build your company's brand and be taken as a serious and credible business, your website needs to display a strong brand image. The image you want to portray should accurately capture your brand's essence and reflect in ALL of your advertising. A strong brand image can take a small business and make them stand out among its larger competitors leveling the playing field.
Here are some key ways to build your brand to identify your business.

1. Know Your Colors

The colors you choose for your brand can say a lot about your business. Blue, for example, shows trust and reliability. Hot pink shows a sense of urgency but does not show the same kind of aggressive action as red. Green is very versatile and can make a brand convey your products are natural and healthy.
Decide on a standardized color palette, and use the same colors for your logo, website, signs, marketing material, and product packaging.

2. Use A Unique Font

Your font choice can also bring your brand identity. Choose a font that is easy to read and conveys the right message. Using a playful font for a site that has to do with children works well, but you wouldn't want to use this same font for a law firm.

3. Create a Memorable Slogan

A slogan should be short and catchy and one that people can easily remember. It should also be unique and tell your story in just a few words. "You're in good hands"... you think of AllState Insurance.

4. Be Consistent

Your brands' unique identifiers should be on all your marketing materials, both physical items like trucks, signs, and apparel, and in digital formats like social media, websites, and other online marketing.
Building A brand's identity takes some work, but it can be easy with the right guidance. Let us help you build your brand through logo development, website design, and social media management. Contact Us

12 Top Reasons to Redesign Your Website!

Mon, 09 Jan 2023 12:04:00 GMT

Even Your Pets Know It's Time to Redesign Your Website!

An attractive website is the first step to making a good impression on your website visitors. If your website needs to be updated, it could be turning potential customers away. Here are a few signs to tell if your website needs a facelift.

Does your design represent attract current & potential customers & represendt your brand?
Is it Moble-Friendly?
Does it rank well on search engines like Google?
Is it updated regularly & contains enough content?
Is it interactive & captures potential customers?
Does it load quickly?
Is it secure? SSL Encryption.
Are you selling a product or service?
Do they leave the site quickly?

10. Is it challenging to find information? 11. Has there been a change to the company name, products, or services 12. Greater control over updating your website
A stunning and functional website design will bring more clients to your company's website. Keeping your website updated with our easy-to-manage system may change the way you do business. Your brand will be better represented, provide a good user experience, and make your business easy to find. Seek an affordable website designer that knows how to put your best foot forward.
Give us a call 330-651-7131

Organic Facebook Marketing

Tue, 03 Jan 2023 16:45:00 GMT

Grow Your Business on Facebook

Digital Marketing

It is essential to be on every social media platform to be recognized, but the most popular one is Facebook. Here are some tips to network and market organically on Facebook.

Create an Ideal Client Profile. First, you want to create a client profile using the demographics of location, gender, age, and interests. What ties your clients together? Are they interested in motorsports, fashion, or starting a business?
Create or Recreate your Personal Facebook Page. Creating a professional and attractive Facebook page to attract your ideal customer is your second step. If you don't have a Facebook account, I suggest you start one. Whatever your product or service is use those images on your personal page with the services you offer, the logo, website address, phone number, and colors of your business.

Searching Groups: Start by searching groups in the area where you want to do business and the type of people you would like to do business with. Look for groups of 500 members or more that have activity every day, usually above five posts per day. Look for groups that are interacting, not just posting about their business. If they are not interacting, it is an excellent time to start becoming more active in the group and start conversations with some members. I like telling them how nice one of their projects looks or something else positive about their business. Be sure to read and follow the group rules and use netiquette.
Posting: There are several types of organic posts. (We are not talking about paid advertising here.) The first type of post is a Visibility Post, where you introduce yourself to get noticed. It's not about your business. It is excellent to use infographics. For the New Year, I found a few new groups, said hello, and asked them to post something about their business. I got two new connections for referral partners in a new area. You can also search for posts in the search bar that are looking for your services. Even if it's an old post, responding to each post looking for the type of services you offer will expose your business to anyone using netiquette before posting.

Create An Action Plan for your Business:

Ideal Customer Profile
Create a Profile to attract your ideal customer
Search & join Facebook Groups
Create Organic Posts
Comment, Like, and Interact
Leave pictures of your products
Offer a Free Consultation
Start 5 conversations a day and make friend requests.

Social Media and SEO Marketing go hand in hand.

Remember to be consistent, as it takes time to get results. Post before-and-after images, client Reviews, Why you love what you do, and most of all be yourself.

SEO Search Engine Optimization

Tue, 13 Dec 2022 19:48:00 GMT

Affordable & Effective SEO

Having a bold, beautiful website is only half the battle; getting found by those looking for your product or service is difficult for most businesses. Most website companies overprice their search engine optimization, disclose what they are doing for you, and in some cases, may hurt your SEO. We offer several search engine solutions that are affordable and deliver long-lasting results. Our team stays up to date on the latest SEO algorithms and trends. We use a result-driven approach and are completely transparent, so you know what we are doing and how it impacts your search engine ranking.
Our focused approach has helped countless businesses achieve their desired results, with 5 main SEO components.

keyword research
On-Page Optimization
Creating Unique & Consistent Content
Implementing Backlinks
Local Google My Business Postings & Optimization

We can give you the desired results with one of our affordable SEO services.
Keyword Research Research & target relevant search terms
We interview you to help us find the terms your potential customers use to find your product or service. We research the keywords you want to rank for and focus on where your current traffic is coming from, what competitors use to rank on the search engines, industry terms, and manual investigation. We give you a list of suggested keywords and ask for your input on which words to target first.
Content Interesting, High-Quality Content
We research content that will interest your audience and bring them back to your website to learn more about your business and how it can help them.
One aspect of content writing that challenges most business owners is knowing what to write about weekly and what is trending— and writing about topics that will give a good ranking. To rank high on search engines, your content must be unique. The EZ Web Solutions handles all of this for your business.
On-Page Optimization Website and SEO audit
We scan your website, looking for any flaws. The SEO requirements change frequently, and if your site does not meet all the stipulations the major search engines set forth, it may hurt your ranking and your business. We also optimize your site for you updating your title tags, descriptions, header tags, and image alt tags to ensure your site is fully optimized for search engines.
Backlinks Genuine natural backlinks
Backlinks are when another site and yours link to one another. Backlinks are one of the main ranking factors for SEO. We believe in using genuine backs for the best results. Some companies will buy unnatural links or use a personal blog network, and this is not recommended. Artificial links can hurt your SEO ranking. The purpose of backlinks is to suggest content or a page that is useful to someone else, so they naturally recommend it. We will do the research and reach out to other sites that may also benefit from linking to your site.
Local Google My Business Management Maps, Optimization, & Postings
Another important aspect of SEO is GMB management. Your business should be visible on a local Google map. We set up or claim your GMB listing, optimize it for maximum visibility, and post new updates and photos. Google benefits include posting your hours, website, phone number, reviews, and directions to your business. We will also post updates, sales, promotions, and photos to help you reach new customers and connect with existing customers.

On & Offline Sales | More than a Website

Wed, 07 Dec 2022 12:00:00 GMT

Increase Revenue, Decrease Expenses

Driving online and offline retail for businesses and decreasing expenses is the goal for big-box stores and local businesses. Each has its advantages and disadvantages.
Let's take a look at the big box stores; they do several things very well:

Mass Marketing
Excellent Website & Mobile Presence
SEO
SEM Google Search Engine Marketing PPC
Social Media & Online Campaigns

BUT they have one challenge: To build customer relationships.
Local Businesses have the same goals, with one advantage: they have customer relationships. Their challenge is that they might have a basic website but a massive advertising budget and resources gap. Online and offline marketing is where The EZ Web Solutions can bridge the gap, so they are competitive in a crowded market.
There has been a significant shift in the last few years for the big-box stores that used a stale business model: companies like K-Mart and Sears, which are no longer in business, but also stores like Macy's, which have continued to struggle. Companies without dated ways to reach customers should increase their digital, e-commerce, and direct consumer marketing. Local businesses need to be online and drive traffic to the brick-and-mortar stores.
How are you driving revenue?
Paid Google Ads - Pay-per-click Google AdWords will get you in the game quickly, and you will show up in one of the top three spots locally.

Mobile Website - People don't just scroll at home. They are actually looking for reviews and searching for products while they are in a store.
Reviews - Increase SEO value and quality traffic to your website with reviews. Check out our Review Leader to get quality reviews. Google and Social Media are two of the top resources for reading reviews.
Social Media - Do you have a social strategy? Is your content valuable? Are you posting consistently, interacting with your audience, and calling them to action? We can help with one of our social media packages.
Email Marketing - We offer email templates and an updated CRM to provide more branding opportunities and compete with major retailers with bigger budgets.
Offline Retail - Connecting online and offline retail using our online coupons in the store is a great way to bring them into the store and then have add-on sales.
Ongoing Subscriptions - Having customers subscribe to your products monthly, semi-monthly, yearly, or whatever works for them.

Local businesses can take advantage of online sales affordably with our website and e-commerce platform and be competitive with the big box stores. Give us a call to find out how. 330-651-7131

Google My Business

Wed, 07 Dec 2022 10:42:00 GMT

Local Maps, Posts, & Visibility

Having your business show up on local maps is vital for any business, service, industry, and retail. When someone is searching for your product or service on Google, have you noticed a local map? This map represents all the businesses in your area, providing the type of business you want.
The EZ WebSolutions will create or claim your listing, optimize it for maximum visibility, and post new photos and updates monthly with our EZ Elite Social Management Marketing subscription . With our local SEO package we work on optimizing your website for local search terms to ensure you appear in the local search results you are targeting.
Google My Business is very valuable for companies. It is a platform similar to Social Media that helps customers find your business hours, locations, website, phone numbers, reviews, and directions to your business. It also allows you to post updates, sales, promotions, photos, products, and services. You will reach new customers and provide updated and fresh content to keep your listing visible for those searching for the products and services you offer or your business specifically.
If you would like more information, give us a call 330-651-7131 or email us at info@theezwebsolutions.com

5 Tips to Grow Your Business On Social Media

Tue, 15 Nov 2022 18:05:00 GMT

More Than A Website | Social Media

Your website should be the hub of your online business but not the only type of online marketing you should do. Using social media correctly can differentiate between a successful business and a failing one.

USE ALL SOCIAL MEDIA NETWORKS THAT "FIT"
Social media has an abundance of platforms. Facebook, Twitter, and Instagram are the big three. However, it would help if you considered using all the social platforms your customers will frequent. LinkedIn if you are appealing to professionals, and Pinterest for businesses with a visual interest. Snapchat is for a younger crowd, and Google Plus is for anyone looking for a local business. Decide which networks work best for your business and capitalize on their features.
CONSISTENTLY POST.
You can take time off, but that doesn't mean your social media should, so you get a consistent following. Plan your content in advance and schedule it out a month to3 months at a time. This will give you a clear, concise message.
TIMING POSTS TO YOUR AUDIENCE.
If your engagement is low, you are not maximizing what the social media platform has to offer. Know your audience and when they are most likely to frequent the social media site by studying the analytics of each site and scheduling your posts for peak engagement times.
ENGAGE
according to Forbes, Brands Should Take A Social-First Approach and should respond within hours. Engaging with customers is now more than ever an important aspect of social media, especially in reviews.
TOOLS & SUPPORT
We offer Social Media tools within our platform to make it easy, and we also offer social media Elite and Standard marketing packages if you would like a professional hands-off approach.

Give us a call or text to find our more at 330-651-7131 or email us at info@theezwebsolutions.com

Blogging - More Than A Website

Tue, 08 Nov 2022 12:22:00 GMT

How Often & What to Post on Your Blog

In today's online sea of websites, social media, videos, reviews, and so much more, it's now widely known that JUST a website is not enough. Last week we talked about content marketing, and one aspect of content marketing is blogging. Companies with active blogs receive 97% more leads, according to maWebcenters.com. Our Oasis platform offers wordpress.org and Blogger blog installation at no additional charge, and a blog widget is included at no extra cost in our Oasis system.

How often should you post? There is no hard and fast rule, but it depends on your business. According to Hub-Spot B2B companies that publish 16 blogs per month receive 3.5 times the amount of traffic as companies that publish 0-4 blog posts per month.
Blogging is an ongoing process. Refrain from thinking of blogging as an activity that will bring immediate traffic. 75 percent of blog views and 90 percent of blog leads come from older posts. Once you reach the magic number of 401 blog posts, companies experience a significant spike in traffic, about twice the traffic of companies with fewer posts on their site. Consistently writing four bogs weekly for six months will yield that magic number of 401 posts.
What should you write about in your blog? That depends on your business. Get to know your visitors and customers. Tell them about your services and any new services you offer, why using your company is more cost-effective, and target the prospects you are looking for in your posts.
In Conclusion Posting a blog takes time and effort. We suggest original content written by the business owner or a service that will give you original content. You will find blogs written by companies outside of the United States. I would caution you to be wary of these kinds of businesses as they may not sound like native English speaking on the page and be difficult for your audience to read and comprehend. There are services where you can purchase pre-written content that they sell to thousands of customers. While this is probably better than no blog, "original copy" is written specifically for your business and your services.
If you would like to find out more about our blogging and contet writing services, fill out our form and we will get back to you.

You Need More than A Bold Beautiful Website, you need Content Marketing

Thu, 03 Nov 2022 11:24:00 GMT

Websites have come a long way and having enough, and the right content is vital. Managing an online business is more than just focusing on your operations, managing inventory, and ensuring up-to-date pricing.
You will need to promote your brand as well. In the "old" days, everyone talked about keywords. That is no longer how Google indexes websites. Search engines are looking for good original content relevant to your site. You will hear it say, "CONTENT IS KING."

Optimizing Website Content for Best Search Results.

The Right Keywords - Keywords are important, but how it differs from the old days is that they should be a part of the text itself. Researching the latest trends, themes, and topics related to your website and a niche market you belong to attract the interests of your shoppers and visitors.
Analyze Keywords - Once you have created a list of keywords, you should extend that research to find out how many searches they received last month. You want to select the keywords with the most results because they can bring you the desired outcome.
Using Keywords - Once you have determined the right keywords, you can apply them correctly to your text. The best way to create proper SEO text is to have headers, sub-headers, paragraphs, and lists when appropriate. Using the most popular keywords in the headings will rank your content higher than those who do not use this technique.
Outsource - This can be an extensive project as Google likes to have all these requirements, and you want to keep the reader in mind. Google also has a condition of a minimum of 400 words per page. Enlisting the help of The EZ Web Solutions and our professional content writers will improve your brand's visibility. It will also take the pressure off of you to create content that will bring the clicks you are looking desire.

In Conclusion
Building a beautiful and effective website today goes far beyond just the looks of the site but the placement of the words and images. This carefully crafted content will then be used in the next phase of your website, the creation of your SEO (search engine optimization). It is essential to depend on the experts to ensure you meet your goals.
Contact us to help you create a Bold, Beautiful Website with the right content. Text or Call: 330-651-7131 Email: info@theEZWebSolutions.com

Is Having a Website Enough?

Tue, 25 Oct 2022 10:57:00 GMT

What Else Can I Do To Help Visitors Find My Website?

With the sea of websites on the internet, just having a website will not bring the business you hoped for. Yes, it is your business's first step to an online "Hub." Having a website and visitors finding it are two very different things. Imagine having a party with great food, decorations, and live music, but your guests do not show up because you forgot to mail out the invitations. That's the same as having a website without engaging in other digital marketing strategies.
The sales funnel starts with various digital marketing strategies that bring visitors to your website. These tools will help your website become an option for customers to learn more about your business. What are they? I'm glad you asked.

Content marketing. Content is the number one way Google finds your website. Customers want fresh and relevant content through words and images on your site.
Blogging is content marketing but in another form. We have a blog tool embedded right in our system that makes it easy to blog. Did you know blogging four times per week will increase your website traffic by 4.5%?
Social Media: There is over 133 social media sites, but you don't have to do all of them. Engage in the platforms that are popular and relevant to your business.
SEO Search Engine Optimization helps Google raise your business to the top of the search. Having the right content is the first and most important part of SEO. An SEO expert then uses that content to create title tags, page titles, page descriptions, alt tags for images, etc.
Geo Marketing: If your business has a physical location, having alerts pop up on your website to encourage customers to give you a call or stop by is an excellent reminder that your business is close to them.
Ecommerce: Selling products and services online is ever-increasing, especially after the pandemic. Did you know you can sell your service and hold the meeting right on your website?
M-commerce. What is that? Mobile commerce makes up over 30% of all US commerce. Everyone is on their smartphone researching and buying.
Digital Marketing - Google and Facebook both offer paid and unpaid advertising. You need to be different, genuine, and authentic, and create good content to stand out that people seek and enjoy. Groups are critical. Do you have a group you run?
Email Marketing - We have updated our CRM and email marketing system. Create groups and email out newsletters to those specific groups.
Google My Business - I help all my customers get on Google Maps, even if they do not have a physical location. Updating your Google My Business page with information is critical.
Reputation Management: We have created a way for businesses to attract good reviews and manage negative ones that can potentially hurt your business. Be proactive with our EZ Review Leader.
Human Interaction. You may be part of the Chamber of Commerce, a professional organization, or a referral group. These are great ways to connect with potential clients or get referrals, though keeping in contact through email marketing, social media, and newsletters.

To find out how we can help your business, give us a call or text at 330-651-7131 , or email at info@theezwebsolutions.com .

Our EASY (EZ) Website Process

Mon, 17 Oct 2022 10:38:00 GMT

Our goal is to help you every step of the way
with your new website!

Our goal is to make the process of understanding how a website can work for your business easy. That's why our name is " EZ Construction Marketing."

Once we set up a 15-minute consultation, I will find out the goals of your business for the next five years. We ask a lot of questions and tell you about us. I call my business "The EZ Web Solutions" because it is more than a website. We do our best to solve problems you may have in your business. It can be scheduling problems, time issues, incoming calls directed to the correct location, or finding the customers that best suit your demographic.

OUR PROCESS:

Consultation
A 15 - 60 minute consultation by phone or in person.
Demo
We build a FREE demo website with suggestions from our consultation. This demonstration is a visual aid to SHOW you some of our solutions, and we go over pricing for the website design and development and the monthly maintenance and hosting.
Plan
Once you decide to use our services, we develop a plan together using our EZ Design Wizard. The first step is the On-Boarding, which will give us an overview of your business, the colors, fonts, and layout you would like.
Designing
Some customers start with the demo website layout and colors, and others begin with a new concept. Either way, we want your website to reflect your business. We continue with the Design Wizard to the Header and Footer areas.
Development
Once you approve the conceptual design, we begin the development stages of the site. Follow the Design Wizard to the Pages area of content for the site, where you can upload your text and images. Ecommerce may be a part of this step if you have a store selling physical or virtual products as part of your business.
Testing
Once the site is complete, we will test the site and as you to try it as well. We will check emails, forms, and page titles. We will check title tags, image alt tags, page descriptions, and keywords if you opt for SEO (Search Engine Optimization) as part of your website build.
Maintenance
The last step in your website purchase is long-term maintenance. We offer several options, or you can combine these options. We offer a do-it-yourself option with 24/7 tech support in the United States. We can also keep your site up to date if you wish, with a monthly retainer or on an as-needed basis.
Ongoing digital marketing - The website is only the first step - Getting traffic to your site is a huge part of online marketing. Meta Ads through Facebook and Instagram, LinkedIn updates, TikTok, and YouTube all play a part of filling the funnel to get you the quality leads your business needs.

Our goal is to help you every step of the way and build a site that is right for your business. We know the web is ever-changing, so as part of our ongoing support, we offer free upgrades as they become available. Your site never has to be out of date. Get in touch with us today to get started with your FREE consultation and FREE demo. 330-651-7131 or info@ezconstructionmarketing.com

7 Key Steps For A Start-Up Business or Revised Website

Mon, 10 Oct 2022 13:29:00 GMT

Starting a new business or making your current website more effective?

Here are seven key steps to get you started.

In today's market, whether you are a real estate agent, a manufacturer, a restaurant owner, or any kind of start-up store with orwith-out a physical location, your company's success depends on a bold, beautiful website that will be search engine ready.
Or, if you are making your current website more effective, here are seven key steps to get you started. When you hire The EZ Web Solutions, we will guide you every step of the way.

1. Obtain a Good Domain Name

Make it easy to spell and keep it as short as possible. We recommend under 15 characters and less than 3 words.

We think the .com extension is the best, but using popular ones like .net or .org is also great

Avoid hyphens and numbers.

Make it memorable

Check the price. Domains are for sale at all price levels. We offer available domains free for one year, but you may want to consider buying a premium domain on your own.

Create an SEO-Friendly URL. Use keywords and phrases to accomplish your website goals and geo-locations if appropriate. (i.e. LasVegasPlummber.com)

2. Build a Scalable Website and Hosting with good tech support to Grow With Your Business.

We recommend starting with our premium package and e-commerce if you sell products, need a donation button, or have virtual items for customers to purchase.

We offer a variety of packages and ala cart options for your website. You may want to start with a basic five pages site and add pages or eCommerce as your business develops. We have options from doing it yourself to hiring us on a per-hour rate or keeping us on retainer for up to 10 hours of work per month.

We offer virtual Web hosting with three options, basic, standard, and managed options. You can oscillate back and forth between these options as your needs and budget allow. We also offer unlimited private emails, autoresponders, and email forwarding.

3. Display A Clear Description of Your Business

Let your visitors know the goal of your website and how you can help them. Make the navigation easy to use so customers stay on your site for over 30 seconds. Google uses a timer to measure the effectiveness of your site.

An inviting home page keeps people engaged and should have "call to action" buttons displayed predominantly so they can go to what they are looking for in less than three clicks, and remember clicking from one age to the next helps search engine ratings.

4. Content is King for Search Engine Ranking

Google scans your content, and we suggest a minimum of 400 words per page. There is a correlation between well-written content and good Google rankings. When your website contains a large amount of content about a topic, Google feels more confident ranking your site over your competitors, that have much less information about the kind of products you both offer. Google wants the websites they serve to be relevant to the search the visitors are looking for, up to date, and exactly what their users are looking for.

Having a good content manager as we provide is also a high priority, so you can update your text easily, keep prices current and add new pages and products when needed. Our content manager is drag and drop and point and click with24/ 7 tech support by phone, chat, or screen share.

5. Have A Good eCommerce Platform

If you are selling on line that is awsome. If not, finding ways to offer physical or virtual products will increase your bottom line with minimal effort. You decide how your want your customers to pay and how you would like to ship your products. Be sure your eCommerce platform has ways to promote your products with embedded SEO tools. Our system will automatically fill in the SEO from your product description but also offers you the option to embellish or rewrite it if you choose. Some systems like Shopify only allow you to promote the Shopify site, not your personal store.

6. Have a Plan for Ongoing Website Maintenance

Your website should be a living, changing entity. Once you build your site, it is just the beginning. Visitors and Google see when you last changed your website; if there are no changes for months or even years, both tend to lose interest in your business.

We offer a variety of tools so you can change your website at any time.

We offer tools so you can view the statistics to measure what is happening and then make adjustments.

We keep the software up to date and offer upgrades at no additional charge.

Our Web sites are hosted at our ultra-secure server facility with high-performance Dell.

MA Webcenters, our partner, has its servers located in facilities that are protected from fires, floods, earthquakes, power outages, & other natural or unnatural disasters.

Unlimited Site Traffic - Many providers limit the number of hits your site can receive. We don't charge our clients for becoming successful.

Unlimited Storage Space - Each of our sites boasts unlimited disk space for your Web pages, files, and images. As your business grows on the Web, your site will grow without limits.

7. Is Your Website Secure From Disaster and Hackers?

Measures we take at our secure facility to protect your business:
• Remotely-monitored video 24 hours a day, 7 days a week.
• Hand-scanning sensors using biometric recognition for clearance.
• Servers reinforced against seismic events and scientifically braced, so our server racks are in a caged environment below-floor channel.
• Clean power by an Uninterruptible Power Supply (UPS). The UPS protects from energy spikes and surges. We also have backup generators as a guaranteed alternate power, providing hours of additional uptime in the event of a system failure.
• Multiple HVAC units supplement central cooling systems for consistent temperature control and airflow.
• A preferred fire suppression method with intelligent early detection and backup fire suppression to prevent unnecessary equipment damage and loss of uptime.
• On-premise security officers and alarms are monitored 24/7 to ensure rapid incident resolution.
• Electronic motion sensors detect movement around the perimeters and within the interior of the data centers.
• Our Dual-Layer Firewall Protection uses Cisco ASA firewalls. We make it virtually impossible for hackers or unauthorized users to compromise the integrity of your Web site.

7 Tips - Manufacturers Websites

Tue, 04 Oct 2022 23:22:00 GMT

What Should A Manufacturing Website Include?

For manufacturers to stay strong and competitive in the modern economy, they must have a solid online presence, and that starts with a great website.
Manufacturers who have been in business for decades may not think a website is essential for their "kind of business" because they have a steady flow of work and a solid customer base. However, just one of those long-time customers leaving could leave you with only 50% of your work and scrambling to replace that income.
With a mobile-friendly website, digital marketing, and SEO, prospective clients cannot find you online. That is a significant loss for you and your company.
Here is a checklist of things to help your business stand out.
1.A Memorable Domain Name. You want a domain name no longer than 14 characters long. I still find the best domain names end in .com. Make them easy to spell and directly connected to the company's name.
2. A Leading Home Page Your home page will most often be the visitor's first impression of your company and is one of the most essential parts of your entire website. There should be a "call to action" for the most critical part of the site. You want to present yourself professionally and have an easy way for the visitor to contact you, like phone numbers, emails, and forms. Our CRM tool will allow you to capture email addresses and manage them by category.
3. A Full Service, Services Page This will let your visitors know if you provide what they want. If you provide more than one niche, include sub-pages for each specialty you offer. They would rather look online than pick up the phone and go through a phone tree of extensions to have their questions answered.
4. Products Pages. If you offer products, be sure to give details on the benefits and features of each product and what industries these products can be used in.
5. A Photo Gallery and Videos Pictures are recognised faster than text and will show the potential customers your capabilities and the extent of your facility. Be sure to use high-quality images with good lighting. Videos should be at least 30 seconds long and are a great way to capture the manufacturing process from beginning to end.
6. Testimonies Tell it All Good reviews from the current customers' area must show that you have long-time satisfied clients. Also, using our EZ Review Leader will help you reveal more good reviews on public sites and capture any unfavorable reviews so you can handle them privately.
7. E-commerce If you sell these products directly to the public, you will want to use an online store. This can cut out the middle man if that lends itself to your business. Even offer both wholesale and retail pricing can be achieved.
In Wrapping this Production Up Business-to-business websites are more important than ever in our global economy. Attracting new customers with inbound marketing techniques through the website will make you a leader in your industry.
Give us a call or text at 330-651-7131 or email at info@theezwebsolutions.com

Does Your Home Remodeling Website Need Renovated?

Sat, 01 Oct 2022 11:55:00 GMT

Trends for Home Improvement Websites

Home improvement contractors need to have a fantastic-looking website, and it's one of the basics of being in business and managing your business. It takes an expert to be found in a sea of companies like yours and to convert visitors to leads. It shows the value you offer, the quality of your work, and why your company will make an excellent choice for customers.
Let's look at the top remodeling websites for 2022.

Open Garage Doors

GetOpendoors.com Anthony and Marc Cetifonti are a full-service garage door repair and replacement company for commercial and residential clients. There are many photo galleries to showcase the doors they installed, an interactive google map of each job they have done in the last 12 years, and we integrated third-party software to book online.
We also added a build-a-door feature through their distributor C.H.I. where you can pick the door size, the style color, windows, type of glass, and optional upgrades.
We also integrated a scheduling form into our client's website to manage his business.

Don Walter Kitchen Distributors

DWKD upgraded its website to make it more appealing and informative. The mobile version of the site makes it easy for customers to view the site on their desktops, laptop, tablet, or phones.

Forms to schedule a free measure and consultation are peppered throughout the site to invite customers to schedule a consultation. On the home page, you will find a gallery with links to the most engaging pages for visitors to make it easy to see what they are looking for in a kitchen, bath, or other home remodel.

A row of awards lets potential customers know they will receive quality products from DWKD. A map and hours will bring customers to the right place at the right time, and online forms like "Book a consultatio n" will make it easy to schedule them with the right representative.

RDW Homes and Remodeling

RDW Homes is a home builder and kitchen and bathroom remodeling and refinishing. He has a 7000 sq foot display in Canfield, Ohio, but he created a new website to reach customers in their homes with many extensive photo galleries. He features testimonials from satisfied customers and shows off his more than 35 awards.
He also uses the click-to-call feature on his mobile sites and an enormous inspiration gallery to bring his projects into your home. His interactive map and contact form on every page make it easy to get in touch with them.
He keeps his site updated with current pricing and improvements he makes to his company. He has a page for his luxury rentals with all their amenities and a way to schedule a viewing. His descriptions and images make anyone want to live there with the large bathrooms and modern kitchens. He will soon be updating his "RDW Home" page with villas he is building.

Final Walkthrough

In today's connected world, people research online before contacting a business to renovate their home. They will look online; social media, blogs, and websites are essential as a hub to learn about and reach out to the business.
Photo galleries are of the utmost importance for a home remodeling site, as they say. A picture is worth a thousand words; people process images 60,000 times faster than words. Learn what problems technology can solve for you with our free consultation. Call or text 330-651-7131 , or email us at info@theezwebsolutions.com

Does Your Association Need A BETTER Website? 5 Tips

Tue, 20 Sep 2022 11:48:00 GMT

What Are The Needs Of Your Association?

Associations can represent anything from education to farms to professional organizations. An association differs from a nonprofit in that it exists for the sole purpose of providing products and services for the needs of its members, and non-profits focus on their mission.

5 Quick Tips To Help You Build Your Association Website.
1. Choose the right Company. - EZ Construction Marketing is the perfect company to build your association's website. We have the ideal blend to create a professional website for you and allow you to control the site with easy-to-use, intuitive tools for text, images, marketing, and widgets of all kinds. We will help you create a website that reflects your brand's products and services.

2. Design with your brand in mind. -Your branding should be the same across all media types print, digital, and promotional items. It would be best if you relied on keeping the primary key elements the same:

Color
Professional Logo
Tag Lines
Images
Fonts

Branding your website will make it recognizable alongside the other marketing you are doing and boost your professionalism. Consistency builds trust, and your members know they are within the proper organization online. Uniform branding will strengthen your efforts to grow your association and drive members to the right online destination they intend to reach.

3. Allow them to Apply and Pay Online - You may want to screen your members for many reasons. A custom online form can help you gather all the information you need. Once the member is approved, you can send them a link to a password-protected page to pay for their membership online. Yes! We can use eCommerce to capture payments.

4. Create a Members-Only Resource Area - Once members join, give them something in return immediately. One way is to develop a secure page just for members. You might offer a member directory, job board, or logos that they can use for digital and print media to promote the organization. A library of industry-specific resources and events they might be interested in will give members even more incentive to join your association.

5. Optimize for an Easy User Experience. (UX) - Your association's website should be accessible to everyone regardless of ability. By optimizing your website for accessibility, you are communicating an inclusive atmosphere, and that is something your organization strives for and values. It takes a little more thought, time, and budget, but the effort will be worth it.
Make it load fast and be mobile-friendly.

Use images and elements that have a high contrast
Include captions and transcripts on multimedia elements.
Add alt text to all images so they are screen reader friendly.
Use easy-to-read fonts and font colors that contrast.

Add an accessibility widget to your website that allows users to customize their experience. Integrate your website with Social Media - A solid social media presence can generate more traffic to your website and, thus, more members. Add a live social media feed on your website and links to your profile in an easily accessible website area. Create posts frequently on various platforms and write blogs to keep members informed. Posting twice a week is ideal; it will keep you in their mind and active online.

To End - Your Must Begin - Now, you have some inspiration and direction for your association's website. It should make it easier to begin. We offer the right tools to help you design a site for your specific members' needs and expectations. Your association is unique, and we will reflect that in the design and resources implemented on your site.
Give us a call 330-651-7131 or eMail at info@theezwebsolutions.com

7 Way TO HAVE YOUR NON-PROFIT WEBSITE FUNDRAISE!

Tue, 13 Sep 2022 13:53:00 GMT

NON-PROFITS COME IN ALL SHAPES AND TYPES! But no matter how big or small a website can level the playing field.

We have created many types of non-profit websites, from children's education to vintage airplanes and delivering coats to the homeless. Each non-profit has different needs and different kinds of donors. No matter the non-profit, you need a top-notch fundraising team to meet your goals. Your website should be a part of that team.
It is also where potential donors learn about your mission and where faithful supporters go to see what is new. It is essential to make it streamlined and intuitive and contains all the information donors need. Be sure to use images from your events to capture the essence of your group.
Here are some tips for your non- profit's organizations website.

Your mission should be on the home page and capture the reader's emotion to propel them to the next step, whether volunteering or donating.
Is your website mobile friendly? You want to make the user experience easy, and more and more donors will give monetary donations from their phones.
Make forms simple; the less information you request, the easier it will be to collect important information, like name, phone number, and email.
Connect with all age groups on social media sites like Tictoc, Facebook, Instagram, and Twitter.
Keep the site streamlined and easy to navigate and read. Keep your branding standardized with logos and images.
Videos are a great way to make the visitor feel like they are right there with you teaching a child, having an airplane fly over, or tracking through the woods to give coats to the homeless. Images can tell a story and are 60,000 thousand times more likely to be remembered than text.
Have a donate button on every page and make it stand out. Offer more than one way to donate, like on Paypal or other community pages, and where and when to drop off physical items.

Your organization's website is your best fundraising partner. It works 24/7, 365 days a year. Make sure you, your staff, or the website team can keep the website updated.

Has Your Business Had A Negative Review?

Mon, 29 Aug 2022 14:10:00 GMT

The reviews people leave for your business, your products, or your organization impact your company's bottom line. It can affect your ranking and impact whether or not someone chooses to do business with you. That is why preserving and improving your online reputation should be an essential element of your SEO strategy.

Any business can get a negative review, which can have an unfavorable impact on the company. One or two bad reviews may not impact your business negatively if you have other positive testimonies, and there are things you can do to deal with these less-than-favorable reviews.

Where Do Reviews Come From?

Review Sites - [TripAdvisor, Yelp, Angieslist, & industry-specific directories]
Social Media Pages - [Facebook, LinkedIn, Instagram].
Map Listings - [Google My Business, Bing Places, and Apple Maps].

If you have not done so already, you should claim your profile on these listing sites as a tool to help others find your business and to leverage it as a marketing channel. Keeping an eye on your reputation so you can react promptly to an unfavorable post can minimize the adverse effects. Claiming your business accounts on these channels can bring you several advantages.

You will be alerted when a new review is posted.
You can express your gratitude to the sender when you get a favorable response.
Mention your company's name, another product or service you offer, or a promotional offer on these channels; it will go a long way to promoting your brand.

Getting The Most From Your Reviews

Using Google reviews & direct them to the business owner, and push positive thoughts out to the public on social media sites, review sites, and social media listings. This tool will allow the owner to correct the product or service and provide a second opportunity for a positive review and a happy customer.
Make sure it is one of YOUR customers. I have seen several reviews that were for the wrong business entirely. Once, it was for a brother's similar business in a different state; another was traced to a competitor trying to discredit a new company in town; and the third time it was just the wrong business altogether. If the review is fake or fraudulent, you may have the option to report it and have it removed.
If you do get a negative review, respond promptly and positively. Reacting calmly to a bad review can bring you credibility and trust. Remember to be courteous and positive, and look for a way to resolve the problem and make it suitable for the customer.
Work on building positive reviews. The EZ Review Leader will help you in doing this. After completing each job, I suggest texting each customer a link to your EZ Review Leader. To increase your positive reviews, remind them they can post on more than one site.
Brand Loyalty Through Incentives: Bringing your customer back for repeat business is always good. Remember, you are asking for a review, not to dictate the kind of review you will get. Once they write their review, you can put them in a giveaway, give a gift card, or give a discount on future purchases or services.

Finally, you can not remove negative reviews just because you do not like them, but if the posts are deliberately meant to damage your reputation, there are actions you may take to get them removed from the internet. Claiming your listing will make it easier to report and delete any fake reviews. It will also help customers to find the right business to review. The EZ Review Leader will make it effortless for customers to get to the site they want to review and the correct business.
If you would like help with SEO and Reviews give us a call at 330-651-7131 or email us at info@ezconstructionmarketing.com

Wholesale Distributor & Manufacturing Website Design

Mon, 22 Aug 2022 13:59:00 GMT

A failure in distribution for manufacturers or Distributors will bring a lost sales and reduced profit margins.

Distributor Website Solutions for Wholesale & Distribution Firms in Construction.

EZ Construction Marketing specializes in distributor website design and other web marketing services for wholesalers, retailers, manufacturers, and distribution companies. Businesses create long-standing business ties and relationships, and barging into new areas may be difficult until there is a problem with the current supplier. Then those companies will be looking for a new supplier, and you must be ready when they look online.

The websites we create can bring your wholesale distribution business to the top of search engines when competing for hard-to-get business deals. For more information on our distributor website design services, contact us online or by phone for your FREE WEBSITE DESIGN DEMO. You can also see samples of our work for wholesale distribution and manufacturers in our web design portfolio.

What Do Retailers & Manufacturers Look for in a Wholesale Distribution Website?

Wholesale distributors need to be able to effectively reach two very different kinds of customers – retail companies and manufacturers.

RETAIL CUSTOMERS

Retail companies need to access accurate pricing information, contact information, and details about their business's specialties. Our distributor website designer will help your company effectively in your niche, so that potential customers and retailers searching for relevant terms can find your website, and become a customer.
Our distributor website design services can also help bring your sales sheets, brochures, and other information onto your website. For sensitive or private information, you can make it easier for potential and existing customers to contact your staff and obtain these specific details and figures, or use a password-protected page.

MANUFACTURERS

The distributor website design services at The EZ Web Solutions help manufacturers get details about the kinds of retailers your company has a relationship with. You receive these quality leads better so that your staff will waste less time fielding irrelevant inquiries.

Growing Your Business

Manufacturers and distributors are always looking for ways to grow their businesses. A failure in distribution for either party will bring lost sales and reduced profit margins. An effective distributor and manufacturing website design will build trust with your prospects before you even meet them, or explain what makes your wholesale distribution company or manufacturing a better choice than the competition.
Our expert staff can also help you to position your company to your ideal customers in a way that boosts your sales and shortens your sales cycle with other digital marketing.

Complete Distributor Website Design Services

EZ Construction Marketindoes more than just give you an attractive website; we also provide extensive internet marketing services tailored to the needs of the wholesale distributor and manufacturer. The services that we provide in addition to distributor website design include:

Search engine optimization (SEO)
Copywriting, content development, and link-building
E-commerce web design
Website hosting
Social media management & social media marketing

Contact us to learn more about our distributor/manufacturing website design packages, or call us now to receive your FREE WEBSITE DEMO.
Some of our distributor and manufacturing sites.
Copen Machine
DWKD - Don Walter Kitchen Distributor
Mahoning Valley Manufacturing Inc

Should I build My Website Myself?

Wed, 17 Aug 2022 15:51:00 GMT

Why Wix, GoDaddy, Weebly, Shopify, etc may NOT be the Cheepest Website Builder.

1. Does it Offer Unlimited Plans? Unfortunately, the website builder does not offer any unlimited plans to users. Even if you choose the most expensive method, you will not receive unlimited storage or bandwidth solutions for your website. The commercial plans also don't offer this ease. On the other hand, our website builder will offer unlimited pages, tech support, links & much more.

2. Can You Migrate The Data Anywhere Else? If you are unhappy or your website is not performing great, can you use the info elsewhere? If that is not the case, you should add more features to increase the website performance that some platforms don't support. Unfortunately, it is challenging to move your content away you outgrow the website.
That is why even if you think that professional web development is out of your budget, you should rethink this as an investment in your business. Otherwise, It will not grow with your needs. So, you must factor in this cost.

3. Is SEO Is A Pain or Possible? When you use many of these do-it-yourself sites, you do not receive access to an SEO Wizard, or it is antiquated. The primary aim of building a website is to maximize content optimization.
Its techniques focus primarily on ranking, grouping, and keywords without considering modern SEO. Of course, this will now be a deal-breaker for everyone. However, without real SEO Build ready, it will be a disadvantage if you want long-term website success.

4. Does The Drag & Drop Limit Creativity? Most DIY systems have limitations that you must be aware of. For example, you can drag and drop items anywhere you like instead of the locked boxes. However, getting a design that looks like you want it to will take time and effort. Many people don't know this, but designing a website takes a long time. So, be sure to schedule many hours to work on your website design.

5. Is It More Expensive Than You Think? The highest cost of using DIY for many people is a hidden one. It's the cost of websites built by users who may not know what makes a website really work. Therefore, it doesn't get found, or it doesn't function well. That lack of functionality is probably costing you business. I compare this loss of business to a garage owner with a cheap website built several years ago. It couldn't be found. When a new website and offsite business listings were put live, he was inundated with work. If you imagine, he built that website on one of these DIY sites without understanding the essential elements of search engine visibility.

6. Do You Have Tech-Support Help? Many DIY sites have chat forums where other users give advice to you. This may be good advice or not so good. We offer 24/7 Tech support by chat, phone, and screen share. Based in the United States, English is our tech people's primary language. Their only job is to help YOU!

Final Words

So, what are the disadvantages of DIY website builders? These points are the top disadvantages you will experience when using various systems. Take them into account, and then decide if you want to use this website builder for your business or if having a professional site is worth the time and investment.
Give us a call 330-651-7131

Is Your Business Credible Online?

Thu, 04 Aug 2022 10:38:00 GMT

Every Business Needs Credibility

A professional website that functions properly and meets the end user's goals will give the business credibility.
For many customers, their first introduction to your business occurs on your website. Your main goal, once they arrive, is to instill a sense of trust. Who needs credibility? How do you inspire confidence? And how important is it?

How does it work?

Every business that wants to be successful will wish those who engage with their business to gain trust. Credibility and authority will attract customers, employees, and investors. "credibility currency" is for every business, especially if you are a new start-up. It can also work in your favor when hiring good employees, applying for loans, negotiating terms, or requesting an extension on credit.

Ways to inspire confidence with customers and Google:

Website visitors decide to stay on your site within seconds. If you have a high bounce rate (people leaving your site quickly), engaging potential customers through forms, videos, and a chat are a few ways that will give you better business results and a higher ranking on Google. Google finds your site credible if you provide backlinks from other sites to yours. A form to find out what customers are looking for is another great way to gain credibility with customers.

75% of customers base credibility judgments on a website's design.
48% of eCommerce customers rely on trust marks.
88% refer to online reviews & customer testimonials
46% look for clear contact information
60% want detailed product information & videos
51% want clear return policies and a comprehensive FAQ section

What Is Website Credibility?

Website credibility is somewhat of an ambiguous characteristic. While it's true that studies prove most people more easily trust esthetically pleasing websites, expectations also play a significant role. Two essential factors for building your credibility are trustworthiness and expertise. If your site convinces visitors of your experience and knowledge, honest and reliable (trustworthiness), you have the power to influence their behaviors and attitudes toward your brand. They'll give you their personal information, revisit your site, and hold favorable opinions about you and your brand.
You must nail the following ten criteria to build your site's credibility.

An Attractive, Professional Website Design
Make Sure Your Site Is Functional and Error-free
Make Your Site both Useful and Easy to Use
Make Sure You Know What the Intention of Your Site Is
Prove that Real People Back Up Your Site
Offer Proof of Your Expertise
Update Content Regularly
Prove Your Accuracy with Citations and Sources
Practice Restraint with Promotional Materials
Provide a Clear Means of Contacting You

Although it's one of the most critical elements on your site, we placed this last because that's where the Contact page should be on your site: at the end. Of course, contact information means more than a dedicated Contact page. Providing visitors multiple ways to reach you (phone, email, Web form, and physical address) helps build your site's credibility. It also makes it easy for your potential customers to reach you, and anything you can do to help a potential customer become an actual customer should shoot to the top of your To Do list. Don't ignore mobile optimization here. Nowadays, nearly everyone has a smartphone, and most use that phone to research businesses. If you offer these mobile users a single button to call your business, you're doing at least one thing right.

Conclusion

Website credibility is the natural result of purposeful Web design, and it does two things. (1) It instills a sense of trust in your organization. (2) It demonstrates your expertise. You need a professional, attractive website design, free from errors and typos, to accomplish this. It must provide helpful information in an easy-to-access form and represent the site's purpose, such as e-commerce, informational, or content. Demonstrate that real, qualified people operate your business, and feel free to brag about how great you all are. Offer visitors regularly updated content with the sources to prove your content's accuracy and authority.
Finally, practice restraint with promotional materials, and make it super simple for customers to contact you. Once you accomplish each item, you'll have a trustworthy, respected, and credible website.
Are you ready to build a website that sends the right message? Contact The EZ Web Solutions. info@theewebsolutions.com

What is the #1 Website Challenge?...... Getting Found! SEO

Sat, 23 Jul 2022 12:30:00 GMT

Do you Have Low Website Traffic?

Your not alone.

How Has Covid-19 Impacted Shopping?

The COVID-19 pandemic has had a lasting impact on how consumers shop. As consumers look for contactless ways to buy essentials & non-essentials, they are ordering online, which has significantly increased online sales.
After two years, consumers are still buying online and are more likely to order through a website than ever before. According to www.digitalcommerce360.com, at the end of Q4 in 2021, online sales were up 50.5% compared to pre-pandemic. The US Department of Commerce, E-commerce sales for 2021 were at approximately $870.8 billion, an increase of 14.2% from 2020.

There Are Many Factors in Getting found Online

First, you must have a high-quality, professionally designed, mobile-friendly website.

People establish an opinion about a website

within a fraction of a second of visiting it.

Does it have enough text to attract the right customers? This is the number one SEO item. Does it load quickly? Are you using "white space" effectively? Do you have the ability to use Geo Marketing? Does it comply with Google Core Web Vitals? Do all your links work properly? Are potential customers staying on your site for at least 30 seconds? (This is called bounce rate.)
A professional will know all of the above and more. I find one of the most imprtant factors is organizing information correctly, and using hierarchy levels on your landing page or homepage. The order should be about, contact, blog, and product page. The next levels of the hierarchy is more individualized for specific content according to the business's needs. Creating orders allows people to locate the information they need more efficiently, lowering bounce rates and improving your website's search engine results.

Adding SEO, SEM, & Social Media Marketing

Businesses can increase their online visibility and traffic by launching search engine optimization (SEO) and/or ad campaigns. Social media, eMail & text marketing, Search engine Marketing with paid ads, and many other marketing techniques depending on your industry. With more traffic, companies will likely see an uptick in sales and revenue.
5 Web Design Tips to Improve traffic

Optimize for mobile devices
Simplify navigation
Use Inbound marketing like SEO, SEM & Social Media
Resolve technical issues like 404 errors
Reduce page speed

Professional Web Design is More Important Than Ever!

Consumers are turning to search engines first before buying a service or product more than ever. So, it's becoming more critical to have a well-designed professional website to compete.
Most small businesses that don't already have a website plan to build one in the next few years, citing the benefits of having an online presence and the ability to showcase their products and services.
However, simply building a website isn't enough; companies need to invest in marketing and maintenance to grow traffic. While the costs can add up, creating a high-quality website can increase sales.
Are you planning to build a website for your business? Give us a call, text, or email for a free 15 min consultation.

90% of Information is Transmitted to the Brain Visually.

Mon, 18 Jul 2022 10:54:00 GMT

DOES THIS IMAGE PROVOKE QUESTIONS?

It's A Pulitzer Prize Photo by Carol Guzy

CAN YOU FEEL THE JOY?

In this Pulitzer Prize Photo by Ken Geiger

If you are writing text about the image above, how would you convey the pure ecstatic look on the faces of these women? Or, does the image of the child being passed through the fence tempt you to want to know more? Images are compelling!
In 2022 1/3 of small businesses still do not have a website. 87% of those are looking to build a website in 2022. 20% want to create a site to sell online, and another 20% want to create photo galleries to enhance their credibility.

Any industry can benefit from a website that features rich images. According to Thermopylane, humans process visual data better. The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

Any business can benefit from a gallery. Here are some trade businesses we have provided galleries for: architects, home builders, plumbing & bathroom fixture supplies, brick & stone masons, carpet, upholstery cleaners & supplies, ceiling & skylight services, and door companies, painters, paving, swimming pool builder, and welding services.

The arts use galleries to showcase their work & wares, antiques, collectibles, clothing, materials & supplies, gift shops, jewelry, beauty salons, makeup artists, embroidery, florists, performing arts, and catering services.

Service industries can use galleries to display their include assisted living & home health care, child care & services, dance studio, dog breeders, interior decorating services & supplies, dental equipment and supplies & manufacturing, personal trainers, vitamins & supplements, water purification suppliers, catering supplies.

Retail outlets like cosmetics sales & supplies, wedding supplies, computer stores, costume supplies, furniture, appliances, church supplies & manufacturers, party supplies, and pawn shops use galleries to showcase their collections.
In the travel industries, camps & campgrounds, bed & breakfast, travel agents, tourism, wineries & breweries, townships, cities & municipalities will benefit by showing their locations to travelers.

Transportation companies like auto repair, detailing, vehicle glass, car dealership & sales, charter–party boats, chauffeur, and limousine services will gain customer confidence when they see your businesses' credibility.

This list is extensive, and many more industries and businesses will benefit from showcasing their collections. A picture is worth a thousand words" is an adage in multiple languages meaning that complex and sometimes numerous ideas can be conveyed by a single still image, which gives its meaning or essence more effectively than a mere verbal description.

Seeing something is better for learning than having it described. Remember to use multiple galleries on your website. But, remeber you need an abundent amout of text for your site because search engines like Google are text driven.

What Do ALL Successful eCommerce Websites Have In Common?

Mon, 11 Jul 2022 11:16:00 GMT

CONNECT > CONNECT > CONNECT

We offer excellent eCommerce and design solutions and recommend generous copywriting, competitive pricing, subscriptions, relevant content, and more. But is there more to being successful when selling online? YES, read on.
All successful eCommerce sites make a genuine connection with their customers. It is not that different than what we do in real life. Do you remember a great date or business contact? What made that experience memorable? Did you feel understood, did the other person listen to your needs, did you feel valued, and did they invest back in you? If you answered yes, you understand how to build online relationships with potential customers.
Within our system, it makes it easy to build these relationships. You can advertise across Google, Promote & Sell on Facebook, have add-ons like Affiliatly & LeadDyno for affiliate marketing, Kliken Marketing for Google campaigns, Giveaways through Gratisfaction, Trustami for reviews, and Chaty for a chat button. You can even increase sales by using our unique tool to convert abandoned carts into successful sales.
We need to do the same things with our online customers that we do with people we meet in real life, CONNECT. Join them on social media sites and use the unique share tools embedded in the eCommerce sites to remind them you are here in the sea of online products. We must answer their questions quickly on social media, emails, and on the website forms.
Offering a survey on your social media sites to see what kind of products they would like to purchase is a great marketing & relational tool. Showing two different products and asking what they like the best, displaying before and after pictures, and showing testimonies helps relate to customers. These actions all build trust. Let customers know that they can make payments on purchases through Square, which may help to entice customers to purchase your products.
Sharing loyalty coupons on your social media sites is a great way to spread the word about your products and services and builds a larger audience. Let your customers know they can sign-up for a subscription to make it easy to buy monthly, weekly or quarterly. Using videos to educate your customers on how to use your product or why it is better is another way to communicate with them. You can embed a video right in the product description.
If you have a physical location, place a tablet at the entrance and provide coupons for those who join your email list. This will be a great way to increase sales. It's easy to build your email list by using our Customer Relation Manager (CRM) to offer new products and discounts.
Combining online tools and a personal touch is the best way to build your eCommerce site. We offer the tools and info to help you grow your business.

Does My Small Business Need a Website?

Mon, 04 Jul 2022 13:00:00 GMT

1/3 of Small Businesses Still Don't Have a Website!

According to PRNewswire, nearly 1/3 of Small Businesses Still Don't have a Website in 2022, and 87% plan to invest in their own Website in the near future.

28 Businesses out of 100 Are Planning on Getting A Website.

Why are they purchasing a Website?

20 % To Make Online Purchases - We offer a Customizable Product Catalog

Create a product catalog, complete with Downloadable and Virtual Products. Our Digital Marketing solution gives you the power to increase your business's profitability with downloadable products like MP3s or eBooks directly through your site!
We offer Multiple Billing Options to process credit cards online in real-time and have orders automatically sent to you by email. You can be confident that all of your transactions are safe and secure on our SSL-encrypted network.

20 % Showcase Products & Services - Our photo gallery has many features

No matter what industry you're in, a Website that features rich images will appeal to visitors and enhance your business's credibility. Our photo gallery tools allow you to create a comprehensive image portfolio. Whether your gallery showcases completed projects or provides a virtual tour of your brick-and-mortar location, you'll love how effortlessly you can add, edit, and publish a collection of photos.

16% have Low website traffic. Built-in SEO Tools & Metrics
Appear in Search Results SEO & Performance Metrics with Built-in SEO Tools. Our site statistics detail which search engines generate the most traffic to your site, which keywords result in the most hits, how many hits your site receives, which pages your visitors view, and much more.
Unlimited Traffic
SEO Tools
Site Promotion Tool
Website Traffic Statistics
Google Analytics Support
Professional Search Engine Services
14% To Establish Credibility and Authority - Professional Tools & Review Leader

No matter their industry or size, we help you establish a professional digital presence with everything we provide in one place. There are website builders, web designers, hosting companies, email marketing companies, social media agencies, SEO firms, and full-scale marketing agencies. Still, The EZ Web Solutions pulls all the resources, tools, technologies, and support under one roof. These tool in one place makes managing an online presence simple, effective, professional, and streamlined.

Companies plan to invest in the following features that appeal to consumers:

(37%) want Mobile Website - Already included in our Websites
(31%) Many businesses would like to embed videos on web pages, and we can do that easily by uploading or embedding.
(28%) want faster load time/ page speed. We offer very fast load times and test our sites.
(20%) Would like Chatbots. We can use a variety of third-party chatbots through our HTML tool.

Why DOESN'T a business have a website?

27% Not Relevant to Industry. Around 70% of website traffic starts with a Google search no matter the industry, and 78% of location-based mobile searches result in an offline purchase within one day.
26% Cost according to Forbes, do it yourself, websites cost is $212 to $1350.00. Not including the time it will take to design and develop it. Forbes estimates a professional website will cost $6,000, with an ongoing cost of $1,000 per year. Our typical upfront costs are $3000, and our yearly prices are as low as $300 year.
21% Use Social Media Instead - That's 1 in 5. While it has its place and is free, it also limits ¬t everyone on social media; you must post to many different social media like LinkedIn, Facebook, Twitter, Snapchat, and so on. Social media should funnel to the Hub of your online business, its website.
15% Lack of Technical Knowledge. With our system, you do not need technical knowledge. We offer point-and-click or drag-and-drop technology. If you like you can hire our monthly managed services, and we will do it for you.

Opening? or Reopening? New Website, an Open House, & Other TIPS!

Thu, 23 Jun 2022 15:52:00 GMT

Business Open House & New Website Launch !

Are you opening a new business or reinventing your current business?

Perhaps with a new partner and a new way of doing business?

Here are some suggestions:
1. ( Re) Launch a new website. Have a new website designed featuring the changes to your business and the new services you offer. Pictures of your unique items and the store will help customers identify with the company. Images of your team will help customers recognize the owners & employees.

2. Blend Your On & Offline Business Blend online and offline experiences. Have an Open House and invite your customers. Some customers may not be able to make it in person, so set up a live stream and have someone on your team capture the event's images and post them on your website and social media. Offer food and some giveaways to entice people to come to your event.

3. Reward Loyal Customers. If you're reopening, hand friends and family supporting your efforts or had previous customers, make sure to thank them with a small discount, a special party, or a gift. Customer retention is more profitable than getting new customers. A loyalty program may be the best way to get faithful customers back to your business. If you're selling online, offering a discount code in a newsletter will be an easy way to give these repeat customers a reason to shop.

4. Embrace Social Media. Make sure you announce your reopening or opening on all the social media outlets that make sense for your demographic. Facebook is the most used social media outlet. Still, Pinterest is great if your business lends itself to images, Twitter if you have something short and sweet to announce, LinkedIn if your business lends itself to professionals and Snapchat for the younger crowd. There are many more, and don't forget to Blog.

5. Support a Cause. Many businesses and non-profits have struggled through the pandemic. Use your grand opening or re-opening to support a favorite local charity, like a sports team or a pet rescue, collect donations for a woman's shelter or donate a portion of your business's first month's profits to a cause you believe in. Supporting these charities may also bring in larger crowds to your open house. Use your imagination and pick a cause that many can help.

Check one of our portfolios.

Insurance Agency - 74% of consumers use an insurance agency's Website.

Tue, 14 Jun 2022 15:21:00 GMT

Insurance Agent Can Save Money On A Website,

and why you need one.

50% of agents have a website, 17% of agents have online quote capability, and 35% of agents believe people don't need online quotes. As an Independent Insurance Agent, if you have been on the fence about whether implementing a website is a good decision, now is an excellent time to break through. One great reason is Agency Credibility. A study performed by Verisign reported that 84% of consumers believe that small businesses with websites are more credible than those without an online presence. The study also concluded that 65% of consumers consider a company-branded email more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo Mail. Who do you think looks more credible if all your competitors have websites and your business doesn't?

How do internet searchers find your Agency if you don't have a website? According to a study from J.D. Power, 74% of consumers use an insurance agency's website for research and quoting. Those are customers you won't see if you don't have a website. With over 3.5 billion Google searches occurring daily, your customer could be seconds away from locating and calling your Agency for a quote. Agency websites allow potential customers to access your Agency and learn about your products and services 24/7. "Who's your agent? What's their website – what do you mean they don't have one?" The ability to relate to a defined audience and build relationships is a game-changing benefit of creating and maintaining a website. Using your site to tell a story about you and your Agency begins the relationship. Using your website to earn and retain a customer is the ultimate goal and the result of successfully relating to and serving the customer. Consumers are more likely to visit your website to learn about your business than to pick up the phone and call. Replying to emails and social media comments is a great way to build trust and personalize your small business experience. Make the Sale. Although a small business website serves many purposes, the main objectives are:

To inform
To engage
To convert

The most effective ways to use a business website to this end are to provide high-quality information, learn about who your audience is and what they want, and create a sales funnel that nurtures them through the sales process. Small business websites can also allow for automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods. Expand your market and show the world who you are! It's called the World Wide Web for a reason! Perhaps your business began by serving a local community. Maybe your business is a brick-and-mortar business that would like to expand to a larger market. Increasing the demand for a small business is one of the most lucrative benefits of creating a website. Regardless of their geographical locations, the people who visit your website are there because they have expressed an interest in what your business offers. Use that to your advantage. Know who's looking and what they're looking for. Unless you specifically ask each customer who comes through your door how they found you, you may not know the origin of your customers or which marketing campaigns work. Using your small business website as a marketing and analytics tool will provide real-time data about the following:
Demographics of your website visitors. (i.e., gender, age, etc.)

How visitors find your site.
The number of monthly/weekly/daily visitors to your website.
Which website pages are most visited.
How many pages do visitors access per visit?
How much time do they spend on each page?
How frequently do visitors return to your website?
More in-depth analytics data will also be available depending on whether your site utilizes pay-per-click advertising or marketing software.

The answer is clear: the days of people pulling out the bulky, printed copy of the Yellow Pages to find your business are gone, and they won't be returning. Having a website for your business is a "must-have" and not just a "nice-to-have" element of being in business. Not having a website puts your business at a competitive disadvantage."

Is Your Business Going Places?

Tue, 07 Jun 2022 01:52:00 GMT

Do you travel to your customers?

So, you're thinking a business you can take on the road is a good idea? But what kind of business, and how does a website promote your business? Starting up with low start-up costs and finding customers instead of them having to find you are great ideas! You may have bought a business and be ready to go to the next level, or be starting a business from the ground up. The limit is your imagination.

Construction Equipment

Some great businesses to take on the road are construction equipment, truck sales, and rentals. This may have been a market in the past that did not see the need for a website, but now understands that everyone is on the web and it is the lowest cost of marketing for your business.

Tipper Trailer Sales and Leasing

Offering a comprehensive One-Stop Solution for High-Quality Trailers and Exceptional Service is the first step. Getting found on the web will help your business expand beyond your state and local region.

Parts Sales & Service

Offering reconditioned parts and service will get your business noticed and establish a relationship with a customer when they are ready to purchase their next large piece of equipment.

WHY A Website for A Mobile Business?

Having a detailed schedule of locations and hours prominently displayed on your website is one of the first things that comes to mind when considering ways to enhance the customer experience for your mobile business. This ensures that customers can easily find the information they need quickly and efficiently, making it more likely they'll engage with your services.

Additionally, offering the option for customers to book appointments online is an excellent strategy for streamlining communication and interaction. This simple feature not only allows customers to easily connect with you but also fosters that all-important personal relationship, making them feel valued and appreciated. By providing these convenient options, you’ll encourage repeat business and build a loyal customer base.

Would You Like To Edit Your Own Website?

Sat, 28 May 2022 14:36:00 GMT

Business Change Is Inevitable!

Business Change Is Inevitable! We know that your business will constantly be changing, and your website should change along with it. Our user-friendly platform makes it easy for you to change your website as your business changes without HTML or programming knowledge.

You Control Your Web Presence You control every aspect of your website with unlimited site modifications and the ability to change the look and feel whenever you like. Our software lets you modify all text, images, colors, backgrounds, and components of your Web site. Best of all, your changes appear online in real-time. Your customers will never see an "under construction" banner.

Editing Tools - With our Rich Text Editor, you can update, edit and add or remove text to your site without losing formatting. You can also easily change text size, color, and font style. Our page editor is a powerful interface tool that lets you see what the published page will look like. It's all based on a simple point-and-click or drag-and-drop technology. Just click on any section of the page to access menus for inserting, deleting, or editing text, images, or any other site component. And our site area override feature allows you to customize each page of your Web site in any way you desire.

Google Fonts Integration - Google Fonts are free, boast hundreds of choices, are very Web-friendly, and are easy to use. But perhaps most importantly, you can use Google Fonts to make your business Website look totally unique!

Salute Veterans Discount

Mon, 23 May 2022 13:01:00 GMT

Discount for all our service Veterans & Active duty military on a website purchase.

My dad fought in the Korean War in the Army, and he did what he had to do for his country. He was 3 miles from the front and drove a tank. He left my mom behind, who was then his girlfriend. He didn't want to marry her to leave her as a widow.
Today he is 89 years old, and he and my mom got married, had a family, and still live in their home. He is a tough old bird who still fights like a soldier, which keeps him going. He invents things to make everyday life chores more manageable for mom to do.
Mom was never a soldier, but she would have been; she would have outfought them all. She can outwork any 50-year-old. She insists on doing all the yard work, helping dad, cooking, cleaning, and cleaning. She lets us help her when she has to. She still likes making family meals, including dessert.
So I would like to honor a military discount to U.S. veterans, active duty, and retired military for all website design services.
Call, text, email, or fill out a form to get more information.

Are You Starting A Business?

Mon, 16 May 2022 13:20:00 GMT

Build Your Brand Through

A Website & Digital Marketing.

So you are starting a business, build your brand through a Website & Digital Marketing.

When starting a business, there are so many things to consider. First, do your market research, write a business plan, fund your business, pick a location, choose a business structure, choose a name, register your business, and get federal and state tax IDs.

So before you begin, there is much work involved. We are seeing a trend that businesses are starting with an online presence to build their brand, market their products or services, build an impeccable reputation, and promote their values. The best startups use a website to drive traffic and get a top search engine ranking. Want more information? Prepare Enough Content.

You may overlook the amount of content a website needs to drive traffic to the site. Each page requires a minimum of 400 words. This text should all be original content, not copied from a manufacturer's or another website. Because we see this as one of the biggest challenges for our customers, we offer content marketing at a very affordable rate. Eye-Catching Design Strategy:

Your website is an extension of you and your business. It does not have to be flashy to be striking. Before selecting your website's colors, fonts, and images, ask yourself a few questions.

Who is your audience?
What message do you want to communicate to them?
What are your key features?

We will help with a visual and content strategy to capture and hold your audience's attention. Please take a look at our portfolio. KISS - Keep It Simple & Structured. Keeping your website simple will maintain a low budget, as there are many costs in a startup business. Identify the key areas you want your visitors to go to, and lead them to take action through a purchase or filling out a form for an appointment.

Straightforward navigation to all pages so they can find what they are looking for easily. Important information is displayed clearly and boldly. Your text should be kept in bite-sized portions with large fonts and bullet points, so your readers can scan a page quickly to find the information they are looking for easily. We offer the EZ Design Wizard to get all the information quickly.

Think Ahead. When developing a website, I ask a business owner where they would like their business to be in 5 years. The average life of a website is 3 to 5 years. To have your site ready today and in the future, use:

Mobile-Friendly Design
Call To Action Buttons
Mobile-Friendly forms and tables
Touchscreen Friendly Interface
Quick Loading
Voice Friendly Search Text
Search Engine Optimized

Prioritize Startup With SEO Being found on search engines like Google is even more important for a new business than for an established company. SEO compliance is essential for searchers to find your company in a sea of websites with similar products or services that you are providing. We offer statistical tools to see where your audience is coming from and how they are finding you. Testing and Trials We put your website through several testing procedures once we design and develop the site. We do in-house trials, and again, once we launch the site.

Take a look at our website design process. We first consult with you and show you a demo website, then we plan, design, develop, and test the site. Once the site is developed, there are several ways the site can be maintained, either through a do-it-yourself strategy or we can do it for you with 10 hours of editing a week. Take a look at our design packages. List with Main Directories. So you have an appealing, fast-loading, informative, SEO-ready website.

Congratulations! But there is another step you may overlook, getting found by people looking for your kind of business. You are only starting, so you don't have a reputation yet. Listing with free, local, and industry-specific directories is very important. Directory listings can push you to the front of search engines, but you need to provide original and explicit descriptions of your business with each directory listing. All this takes time, so don't expect it to happen in the first few weeks of the site launch.

Use Social Media Intentionally. Your startup should be on social media, no question about it! You do not need to be on every social media site, but use those your audience will frequent. Your posts and images should align with your business and marketing strategies in such a way that it represents your business.

Remember always to add links back to your website. If you don't have time or don't want to be bothered with social media marketing, we offer those services too! Conclusion It takes focus, planning, a team, and talent to start a business. Developing a plan to start up a website and look ahead at least five years will bring you success. Keeping your site user-friendly, fast-loading, with great content and a striking design will provide existing and new customers with a complete experience that will grow your business for years to come.

Manufacturing & Website Design

Mon, 11 Apr 2022 12:58:00 GMT

I Am A Manufacturer.

What Would I Put On My Website?

To reach beyond your current area and customers your manufacturing and industrial website needs a professional website that includes several import pages and features. Home page should include your logo and vibe for your business, mission, an overview of your products and services, why they should choose you over the competition. Eye catching imagery of the production, the types of industries you serve. If you manufacture for auto industry having flashy sports cars scroll across your header in a photo gallery will keep views on your page even longer. It will catch the eye of anyone who loves cars and is in that industry. Having a video of your manufacturing or the end product will keep visitors on your page for longer than 30 seconds which will help your search ranking. The Products & Services pages will use keywords and phrases and describe your specific niche to attract businesses to your page that need your type of industry specific supplies. If these companies are out of your area, this the easiest way they can find out about you. Gathering information on a form from your client allow you to do two things. First forms are incoming marketing doing the work for you. Second you can capture the information and they will automatically be added to a CRM to mail a monthly newsletter. If you offer a variety of product or services, I would recommend a page for each specific service or product so that you can be found on the search engines when someone is doing a search for your type of industry specific product or service. Contact Us might be the most important page on your site. Many web designers tend to forget to ask their customers to put a few paragraphs of text on this page. Thinking the phone number, email, map and form is enough information, but search engines will frown on not having enough text on this page. If you do sell products online in an eCommerce site, this page will turn visitors into customers. You may need some online selling and we can help with this too. Keep the forms simple to encourage website views to ask for more information. An About Us page tells your current and future customers about your experience, accomplishments and the culture of your company. Each page should have a minimum of 400 words. Content is king but relevant content is Queen. Using professional photos of the staff will show your high quality and thoughtfulness to every detail. Having a Blog may not seem relevant to you if you are in manufacturing, but things are always changing and letting customers know how you are implementing these changes will keep them informed and let them know you are up to date on current manufacturing practices in your industry. You may also have new products or services and want to let the world know. Showcasing these new events in your company will let your potential and current customers know you are leading the trends in your industry. Just as sub pages about your products and services help with SEO so do Blogs. They provide current information and new content on the site often. A manufacturing or industrial website is important for building your business, gaining new customers, and keeping your current customers informed. Capturing the attention on the home page and keeping it with relevant recent information and on inner pages of the site will build clients and show you are a leader. The investment in a website will pay for itself over and over again. Get in touch with us to find out how we can help your company have a farther reach. info@theezwebsolutions.com
330-651-7131

Landscapers websites

Mon, 28 Mar 2022 12:12:00 GMT

How do I Grow My Landscape Business?

Ok the title may be a bad pun. If you are a landscaper you most likely are most likely advertising anything from door hangers to lawn signs. Each type of advertising works best when they direct the viewer to a website where they can take their time learning more about your business.

The Must Haves

Services
Pricing
Before & After
High-quality images
Service area
Contact Info
Testimonials

Having a professional website that displays your work is crucial to making a good first impression on visitors. Clashing colors or not being found will kill all the effort you put into the website.

Call To Action

Visiting your website is not enough. They must take action!!! Adding at least 3 “Call To Action” Buttons will turn visitors into customers. 1. FREE CONSULTATION - they provide you with contact info and a way to add them to your customer relation manager and email marketing list. 2. REAUEST A QUOTE - By filling out a form they can upload images of their project that will save you time from running around giving quotes. 3. CALL US - With a click to call button on their website phone view, you are only a click away from the next prospect.

Standing Out

Your competition will have websites too, so you must look professional. You will be going against large national companies. Have high quality images is one of the best ways like a before and after and photo galleries for each service. Another important aspects of a successful website is telling your story of why you are different, unique, your qualifications and history.
Having a professional web development company build the website allows the site to get the time, attention and professionalism it requires to be successful and get the traffic you need to turn lookers into customers. Find Out More.
Give Us A Call 330-651-7131
Text Us 330-651-7131

Why A Website is Necessary for Every In-Home Service - contractor, electrician, plumber, kitchen and bath remodeler, flooring, painter.

Tue, 01 Mar 2022 05:46:00 GMT

Is having a Review Site or Social Media enough?

When working in home services, it is great to have information on review sites, listings, and social media to get discovered, but once you have their attention, those kinds of listings should really lead viewers to a website where they can learn more about the business. The services you offer, the business owner, the company’s years in business, the ratings from the BBB or other awards, and the pictures and information about the employees.

You may talk about workplace safety, drug testing, insurance, bonding, and training you provide, and your clean-up standards.
When customers are considering inviting someone into their home, they will feel much more comfortable if that person has a professional & informative website. This is very important, as small business consumers report being less likely to work with a business if they have a bad impression of their website.

Every industry is different - in fact, every individual business is different. It should come as no surprise then that every business you approach is going to have a unique set of needs that can be fulfilled with a website. The following section details some of the ways specific industries can leverage the Internet with the help of The EZ Web Solutions. Here are some In-Home Industries and a few specific benefits you can take advantage of. Give us a call for a FREE DEMO WEBSITE.

3 Reasons Those in Real Estate Need Their Own Website

Mon, 21 Feb 2022 11:57:00 GMT

It's Not Just Realtors

Many realtors feel that the website of the well-known real estate broker they work for is a sufficient online presence—especially if they have a bio on the site. However, there are a few reasons not to leave your online presence in the umbrella brand’s hands.

SET YOU APART 1. You trust them to accurately represent what sets you apart from the other agents who work for them. You may specialize in finding homes for the elderly, new construction, property management, commercial sales, land development, luxury rentals, farms or timber purchasing, or vacation rentals. Maybe you focus on only sellers or you find representing buyers is a niche you like better. Representing investors who buy and sell property frequently for financial gain may be a subspecialty you find as a great opportunity for your real estate business. We have even designed and developed sites for mobile home parks to help them attract the kind of clients they are looking for. And home builders to showcase their new construction on the web.

Improve Rankings 2. Also, you are limiting your search rankings by not having a site of your own pop up when potential clients search for terms like ‘Mahoning Valley Real Estate Agent. When you do NOT have your own website presence apart from the real estate brand you work for it's much harder to set yourself apart from all the other agents under the umbrella of your agency. Your own web presence makes it easier for potential clients to see you are a step above the other REALTORS.

Keeping Contacts while Moving Brands
3. What will happen if you leave that brand in the future to work with a different team? You will have to start over earning authority for your new page on a different site. With your own website, it will be just a few changes of brand name and colors to represent the new agency. You will collect your own contact list through our contact manager and Customer Relation Manager (CRM) to maintain your own buyer and seller lists. Many times when you leave a real estate broker they keep your names list and you have to start over with a new list of potential clients.

A Few Clients we have helped:

Real Estate Brokers Siracki Realty LTD

Timber Management Timber Management Services

Rental Services Buckeye Parks Management

Luxury Rentals RDW Homes

A Few Client types of we have helped:

#RealEstateBrokers
#timberland
#rentalservices
#luxuryrentals
#HomeBuilders
#mobilehomeparks
#vacationrental
#timeshare
#vacationrental
#airbnb
#propertymanagement
#property
#realestate
#realestateagents
#homebuilder

6 Reasons Every Business Needs A Website

Mon, 07 Feb 2022 13:35:00 GMT

Your Website Should be the HUB of ALL Your Marketing!

According to Forbes every business needs a websites regardless of industry.

And can have a major impact on success; the majority will visit the website before contacting or making a purchase.

Having a strong online presence, particularly a website should be the HUB of your online marketing; it can be make or break revenue for your business, and the quality of your website impacts results. There is nothing more of a turn-off than seeing a professional business website that looks like it was made by your 5 ^th grader.

Barriers may be that business owners may feel t feel they are not tech-savvy enough or don't understand how to manage a website. Other times, companies are concerned about the price. We offer many solutions that will work for enraptures and business owners. From companies that have us manage the website in its entirety with Managed Monthly Services to companies that use our Basic Monthly Management and still have 24/7 tech support but manage the day to day operations of the website themselves.

Here are the top reasons it’s important for your business to have a website:

Credibility There is stiff competition in almost every field and one way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand Exposure: Showcasing your brand in your website and all of your marketing to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, your goals and what you stand for will increase the chances of your customers buying from you. This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.
Inbound Leads: There are two ways to get business: outbound and inbound marketing. Outbound marketing: Outbound marketing includes activities such as trade shows, seminar series, speaking engagements, and cold calling. It is costly, and the ROI is much lower than inbound marketing.

Inbound marketing is a strategy where you create content or social media, digital advertising, blogs that spread brand awareness so people learn about you, funnel them your website for information, to forms to gather information and to your products and services to direct them to make a purchase.

Perhaps one of the most important reasons to have a website for your business is because it can increase your chances of getting leads. Once people find your website and learn more about your product or service, they should have several easy ways to contact you through forms, email, text links, chat- bots, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. Also, having your business on sites like Google Business, Google Maps, Bing, Yelp and other search engines will increase your chances of being found. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base. And is a great form of inbound marketing.

Saving Time + Customer Service Do you get calls from prospects or existing customers asking simple questions about location and hours of operation? What happens if you miss a call? The customer is left unhappy, or may think you are closed or worse yet out of business. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates + Announcements Since your website is on 24/7, and you have total control of your website it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them or make them aware of a product or service they did not know you offered.

Digital Marketing If you plan on leveraging digital marketing ads on TV, digital media, and online forums to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. Once these ads are in place, for them to be effective, you want to leverage your website so you can target the most qualified customers and get the best ROI on your ad spend.

This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

Through online research, we have identified 9 business types that people don’t always think would need a website, and why they are perfect to expand their business with a website in 2022.

Doctor’s Offices & Dentists
Real Estate Agents
Electricians or Handymen
Counselors
Landscapers
Accountants
Automotive Professionals
Visual Artists
Dry Cleaners
Book Authors

Optimize Your Website For Voice Commands

Tue, 25 Jan 2022 11:34:00 GMT

Do you use Siri, Alexa, Google Assistant, or Chatbots ?

Do you use the voice command like Siri, Alexa, Google Assistant, and chatbots to find restaurants, directions, or business hours? According to Google data 52% of voice - activated speaker owners would like to receive information deals, promotions and sales; so business owners must create content that satisfies this demand.

Website content that focuses on quality will improve user experience by using clear attractive, engaging and informative content that will lead to conversations , improve ranking and grow the bottom line by helping more customers.

How do you do this? Bridge the gap between audience's goals and the content on your page and using the right back end meta data. By using conversational keywords, long-tail descriptions(i.e. 10 Ways to Grow Your Email List, or Ways to save money on my renovation.)
I also recommend creating an FAQ page on your site. This seemingly small addition allows you to include all of the major questions and concerns (long-tail keywords) a user might have before investing in your product. At the same time, there’s an excellent chance you’ll rank for the questions you choose since they are conversational and offer a similarly approachable answer.

Let us help you make this year a success! Schedule a free 1 on 1 review of your website and social marketing. Give a call, text or email for a free consultation. 330-651-7131 info@theezwebsolutions.com

5 Web Marketing Goals & Trends

Mon, 10 Jan 2022 13:43:00 GMT

How to Improve My Website?

Businesses are increasingly embracing digital advancements and evolving in response. To ensure your business flourishes, it’s essential to remain informed about the latest tools and strategies for enhancing your online visibility. Your website should remain the central hub of your online marketing efforts, and every post made on platforms like Google My Business, Facebook, LinkedIn, or any other social media should include a link back to your website, allowing current and prospective customers to take action.

1. Use AI Power to save time and money

SEO - SEO works by getting real-time feedback - Our tools has Geo analysis,
SMM - Social Media Marketing - Integration
AI-powered email marketing tools
Auto Email Responders
Automatic tax collection
Auto text responding via add-on tools like Facebook Messenger and others

2. Video Content is very beneficial. Angello Babbaro.com: 93% say helpful when purchasing a product - we have built a tool in eCommerce

Educate about a product or service.
Informational videos,
Product demonstration
Used for business processes and behind the scenes

5. Nonprofits As Business Opportunities -

Build partnerships with nonprofit organizations that are actively helping the community and fit within your company's values.
If you are a women-owned business, get involved with women-identified charities like United Women.
Display the NP on your website, make donations, get involved, and get your team involved with sponsorship.