Construction Marketing and Website Development

3 Pages Turn Your Website into a Sales Engine

Wed, 11 Feb 2026 17:30:03 GMT

3 specific pages that most websites miss.

Project Page:

Your website should reflect the same engaging conversation you would have in person while closing a significant project. Your project page narrates a story. Beyond just before-and-after photos, share the challenges encountered, the solutions you implemented, the budget considerations, the timeline, and the reasons why the client chose you over other contractors.

Service Page:

Be explicit about your offerings and what you do not provide. This helps filter out uninterested parties before precious time is wasted for both sides. If your focus is on historic homes and you specialize in this area, this is an ideal section to highlight your specific services.

What to Expect:

Potential clients need to understand what distinguishes you from the other two bids they will receive. Address common objections before the initial call. Explain your process clearly, inform them of the typical budget for various job types, provide an estimated timeline for starting projects, and address other questions that can be resolved before an email or phone conversation.

Boost Trust and Sales with an Easily Discoverable Website

A website that is easily discoverable online plays a crucial role in today’s digital landscape. It not only educates visitors about products or services but also establishes a sense of trustworthiness and reliability. By providing valuable information and resources, it helps to foster confidence among potential customers. This, in turn, allows the website to effectively pre-qualify leads, ensuring that visitors are genuinely interested and suitable for the offerings. Ultimately, this streamlined process saves precious time for everyone involved—business owners, potential customers, and even existing clients—by facilitating smoother interactions and more informed decision-making.

To find out how to turn your website into a sales engine, give us a call or text 330-651-7131 or contact us.

EZ Online Construction Marketing

Wed, 17 Dec 2025 20:56:26 GMT

An Online Marketing Guide for Construction Companies

Digital marketing strategies have emerged as essential and trustworthy tools for businesses to engage with their target audiences and showcase their products and services. The construction sector is no different, as companies increasingly adopt online marketing techniques to strengthen their brand presence.

Although digital marketing may appear overwhelming for construction firms, particularly for startups and young businesses lacking the substantial marketing budgets of larger enterprises, it can prove to be an incredibly effective means of reaching a broader audience and expanding your business.

Start with Search Engine Marketing

The greatest challenge in the online marketplace begins with your ranking across different search engines. After all, most online interactions initiate with a search engine. If your website isn’t displayed on the first page of search engine results, you will likely fall behind your competitors. Furthermore, this can have implications for your website’s credibility and visibility.

Making your website’s search engine optimization (SEO) a top priority is essential to enhance its ranking for relevant keywords and phrases. There are numerous strategies you can implement to boost your SEO, such as:

Incorporating content rich in keywords onto your websites text.
Enhancing your website's title and meta descriptions.
Securing backlinks from other web pages to your site.

Search Engine Marketing SEM
Search engine marketing (SEM) also encompasses the use of paid advertising to elevate your website's position in search engine results. While this approach can be expensive, it often pays off by enhancing your website’s visibility.

C onsider investing in PPC advertising.

Engaging potential and interested customers through PPC advertising can be incredibly effective. You have the power to target audiences based on location, keywords, and various other criteria. Your ads can be tailored to reach the right demographics, and their performance can be meticulously monitored. This allows you to refine your ads based on their success.

PPC advertising is an excellent strategy for reaching customers in specific geographic areas. For instance, if you're looking to expand your construction business into a specific city, you can utilize PPC advertising to connect with individuals in that city searching for construction services.

Build Your Brand: Boost Online Presence for Construction Success

Digital marketing for construction companies involves creating a website that effectively showcases the company and its services. It is essential that the website is designed to be both user-friendly and optimized for search engines.

Moreover, regularly updating the site with fresh content, including new information, images, and videos of recent projects, is crucial. A dedicated blog should also be included, allowing the company to publish articles on topics related to the construction industry, emerging technologies, trends, and homeowner tips. This approach helps to disseminate valuable information to your target audience while establishing your credibility as an expert in the construction field.

Let EZ Construction Marketing help you Build Your Brand

Online marketing serves as a crucial asset for construction companies. An effectively implemented digital marketing strategy can help establish a stronger brand identity and a company presence, rather than merely showcasing an individual offering a service. Therefore, construction firms should thoughtfully choose the online marketing methods that suit them best and subsequently carry out a plan to reach their intended objectives.

At EZ Construction Marketing, we help with your digital marketing our visit our digital marketing strategies for construction companies. We specialize in construction companies and we are so proud to be in this industry. Get in touch with us today for more information!

Cost-Effective Construction Marketing

Wed, 19 Nov 2025 16:30:01 GMT

Boost Your Home Service Business with Powerful SEO Strategies!

Establishing a robust online presence is essential for the success of your home service and construction business. Search Engine Optimization (SEO) is crucial in helping your website achieve high rankings on search engine results pages, thereby attracting the right potential customers.

What exactly is SEO?

SEO involves various strategies aimed at improving your website’s visibility and organic search rankings. This process includes optimizing content, structure, and performance to meet search engine criteria. By effectively applying SEO techniques both on and off your website, you enhance your chances of ranking well in searches for home improvement and construction services in your area. Ultimately, a solid SEO strategy boosts visibility and attracts potential customers, positioning your brand as a trusted authority.

On-Site Strategies

SEO encompasses a range of strategies designed to enhance your website's visibility and improve its organic search rankings. This process entails optimizing content, structure, and performance to align with search engine requirements. By effectively implementing SEO techniques on your website, you increase your likelihood of securing a prominent position in search results for home improvement and construction services within your locality. In the end, a robust SEO strategy not only elevates visibility but also draws in potential clients, establishing your brand as a reliable authority in the field. Regular Blog posts is one way to significantly boost your SEO efforts.

Blogging provides an opportunity to produce insightful and beneficial content tailored to your specific audience. By integrating pertinent keywords and themes connected to construction and home improvement, you enhance the chances of search engines identifying your site as a trustworthy and authoritative information source. This, in turn, boosts your website’s visibility and elevates organic traffic.

Off-Site Strategies

To gain authority in the construction and home improvement area, there are a number of effective techniques you can employ. For instance, utilizing quality inbound links and relevant web references can significantly enhance your site's search engine placement, ultimately improving your overall visibility. Additionally, ensuring that your website or content is featured in reputable online directories can provide valuable support when it comes to enhancing both placement and website authority.

Furthermore, engaging with local associations, as well as effectively leveraging social media links and platforms, can also contribute to building your online reputation and establishing your authority in the industry. Combining these strategies can lead to a more robust and credible online presence.

Boost Your Construction Business: Unlock the Power of SEO!

Enhanced Visibility: SEO helps ensure your website ranks prominently in search results, making it easier for prospective customers to locate you.
Targeted Traffic: With SEO, you can draw high-quality traffic to your website. By focusing on specific keywords and refining your content, you attract users who are actively seeking construction and home improvement services.
Credibility and Trust: A website that appears at the top of search results instills confidence in potential clients. High rankings convey trustworthiness and industry expertise.
Cost-Effective Marketing: SEO provides a more economical alternative to traditional advertising methods. By investing in SEO, you can achieve long-term organic traffic without the burden of recurring advertising costs.

By adopting effective SEO strategies, consistently publishing blog content, and optimizing your site, you can significantly boost your construction and service business’s online presence and draw in more customers. Consider collaborating with marketing experts who can offer valuable insights and help you maximize your online potential. Reach out to EZ Construction Marketing today to embark on your journey.

Why Include Social Marketing in Your Construction Business?

Mon, 10 Nov 2025 18:59:50 GMT

Who Is Your Audience?

As a business owner in the home service or construction sector, you might be curious about the most impactful social media marketing strategies to draw in customers and expand your enterprise. In today's digital landscape, social media has become an essential tool that can greatly influence your marketing success. By integrating social media into your marketing strategy, you can enjoy a host of advantages and connect with a broader audience. Here’s why social media marketing should be part of your contracting business, whether it involves roofing, home construction, commercial projects, or service industries like HVAC or plumbing. Platforms such as Facebook, Instagram, TikTok, and LinkedIn are just a few that are remarkably effective for businesses in the home service realm. We know what platforms are best for the construction industry.

Building Brand Awareness

Your logo is striking, your colors are vibrant, and your visuals are impeccable, all capturing the essence of your company in a single image. However, crafting a brand involves much more than just a compelling visual presence. It's crucial for any business to establish a robust brand identity. Social media platforms provide an excellent avenue to showcase your expertise, share insightful content, and connect with your target audience. By regularly posting relevant and informative material, you can position your home service and construction contracting business as a trusted authority in the field . This approach fosters trust and credibility among potential customers, thereby boosting the chances of them selecting your services over those of competitors.

The Right Platforms

Once you've identified your target audience , selecting the right platform becomes critical. Harness the power of targeted advertising on platforms such as Facebook and Google, making sure to choose those that resonate with your audience’s preferences. If your intention is to reach professionals, LinkedIn might be the perfect fit, while Instagram or YouTube could serve you well in connecting with a younger crowd. By diversifying the content you share across these platforms, you can effectively engage a wider variety of followers.

Facebook’s precise audience targeting capabilities allow you to reach users based on their location, demographics, and interests. Furthermore, Google Ads can place you prominently in search results when potential customers look for construction and home-service industries. Industry data shows that businesses utilizing Google Ads achieve an average ROI of $2 for every $1 spent. Leverage these platforms to enhance your visibility, drive traffic to your website, and cultivate qualified leads.

Some platforms build brands and others drive ROI.

Cost Effective Contractor Marketing and Measuring Performance

Regularly evaluate your performance by tracking likes, comments, shares, and other engagement metrics. This practice will enable you to identify which types of content yield the best results, allowing you to concentrate on producing more of the marketing strategies that work effectively in the future.

In comparison to traditional marketing approaches, social media marketing stands out as a cost-effective solution. Numerous social media platforms provide targeted advertising options at reasonable prices, enabling you to connect with a broader audience without overspending. Moreover, organic posts and content creation necessitate minimal financial investment, making social media a viable and budget-friendly marketing resource for businesses of all sizes.

Incorporating social media into your contractor and construction marketing strategy empowers you to harness its extensive reach, enhance brand awareness, engage with customers, and achieve cost-effective marketing goals. Leverage the potential of social media to attract more clients, boost your online presence, and expand your business. Contact EZ Construction Marketing today to begin your journey.

EZ Construction Marketing 4 Essential Tips

Thu, 06 Nov 2025 15:14:02 GMT

1. Build A Professional Website

Effective marketing plays a vital role in the success of any business, particularly in the home services and construction sector. To connect with your target audience and differentiate yourself from competitors, it's imperative to utilize strategic marketing approaches. Let’s delve into four key tips to enhance your contracting marketing initiatives. By adopting these strategies, you can draw in more customers and expand your business.

A well-crafted and user-friendly website is essential for effective marketing. Serving as your digital storefront, your website allows potential customers to explore your services and make informed choices. According to research from HubSpot, a significant 96% of prospects report doing their own research before speaking with a human sales rep (Source: https://www.hubspot.com/marketing-statistics ). It's crucial to invest in developing a professional website that highlights your services, offers valuable insights, and features clear calls-to-action to enhance conversions.

2. Establish A Strong Social Media Presence

With billions of individuals actively engaging on social media platforms, establishing a strong presence on sites like Facebook, Twitter, and Instagram is essential. Connect with your target audience by sharing valuable content, compelling before-and-after images, customer testimonials, and exclusive promotions. Research indicates that businesses leveraging social media for construction and home service marketing see up to a 62% boost in lead generation.

Companies optimizing mobile marketing see conversion rates rise by 47% over those using only tra ditional advertising.
AI-powered chatbots in ads can boost lead qualification rates by 62%.
A targeted content strategy for specific niches, like sustainable building, has resulted in a 43% increase in qualified leads in six months for some firms.
Businesses using content marketing can generate about three times more leads than those relying solely on traditional outbound methods.
Firms responding to new leads within one hour are seven times more likely to qualify them.

3. Facebook & Google Advertising

Leverage the power of targeted construction and home service business marketing efforts on platforms like Facebook and Google. Google Ads frequently delivers a superior ROI for high-intent searches such as "roofing company near me," effectively reaching users who are prepared to make a purchase. In contrast, F acebook Ads excel at enhancing brand awareness and engaging leads through compelling visual content. For construction businesses, a dual strategy is often the most effective: utilizing Google Ads for immediate, high-intent leads while leveraging Facebook Ads to foster brand recognition and retarget potential customers for sustained growth.

4. Target Specific Keywords

Executing a well-crafted digital marketing strategy is essential for enhancing your online presence. Begin by conducting thorough keyword research to pinpoint the relevant terms that potential customers use when seeking home improvement and construction services. Optimize your website and content to achieve higher rankings on search engine results pages (SERPs). Make sure to integrate target keywords into your website’s metadata, blog entries, and service descriptions. Remarkably, businesses that appear on the first page of search results attract over 90% of all search traffic, with estimates frequently falling between 70% and 92%.

A substantial portion of this traffic is funneled to the leading positions, as the top organic result alone yields approximately 40% of all clicks, according to 2025 data. By targeting specific keywords, you can greatly enhance your online visibility and drive organic traffic to your site.

To excel in marketing for the home service and construction sectors, it's vital to implement effective strategies that resonate with your intended audience. By collaborating with a marketing agency, creating a professional website, leveraging social media, advertising on platforms like Facebook and Google, and honing in on specific keywords, you can maximize your marketing efforts and achieve significant growth. Embrace these crucial insights, supported by industry statistics, to position your contracting and home remodeling business for success in a competitive landscape. Stay proactive, adjust to changing trends, and consistently provide outstanding service to cultivate a loyal customer base and flourish in the industry. Reach out to EZ Construction Marketing today or explore our services to begin optimizing your roofing, siding, window, or home-building business.

Will Your Website Meet the NEW Legal Requirements?

Thu, 11 Jul 2024 10:23:00 GMT

Is My Website Compliant?

Websites operating in the United States are obligated to adhere to a range of legal obligations, including:
Data Security: Ensuring data security is imperative to comply with data protection laws and establish trust with site visitors.
Accessibility: Websites are required to follow disability laws related to public accommodations, encompassing online platforms. Failure to comply could result in legal action and harm the reputation of a brand.
Privacy Policy: Websites that gather, store, process, or handle personal data of visitors must have a privacy policy in place.
Cookie Consent: Data privacy regulations mandate that websites inform users and obtain their consent before placing cookies on their devices.
GDPR: US-based websites that capture and process personal data of EU residents must adhere to the General Data Protection Regulation (GDPR). This involves obtaining explicit consent from EU users before collecting their data.
California Consumer Privacy Act (CCPA): This data privacy law impacts the privacy and notification standards for websites accessible by California consumers.

ADA Website Compliance Deadlines

ADA Title II Update their requirements for 2024: All State & Municipal Websites Must be WCAG Compliant by 2026/27. In April 2024, the Department of Justice completed their revision of ADA Title II pertaining to the accessibility requirements for states, cities, and towns. It is now established that all websites, software as a service (SaaS), mobile applications, and digital documents must comply. Therefore, all governmental bodies, public schools, libraries, parks and recreation departments, among others, are mandated to adhere to the current WCAG standards by 2026 for entities exceeding 50,000 individuals and by 2027 for those with fewer.

Creating Online Income With Your Service Business

Tue, 06 Feb 2024 11:44:00 GMT

Lead Generation & Revenue Source
For Your Service Business

Creating a website for your lead generation and revenue channel service business requires careful planning and execution to showcase your expertise and attract potential clients. Here are some key elements to consider:

1. Define Your Target Audience:

Who are you trying to reach with your services? (Industries, business, consumers)
What contnet and visuals resonate with visitors?
What are their common goals and challenges?

2. Highlight Your Value Proposition:

What unique benefits do you offer compared to competitors?
How can you make it easy to book online and take a payment?
Use clear and concise language to explain your services and their impact.

3. Showcase Your Expertise:

Include case studies, testimonials, and data-driven results to demonstrate your effectiveness.
Share educational content and blog posts that establish you as a thought leader.
Feature client logos and positive reviews to build trust and credibility.

4. Make it Easy to Convert Visitors:

Include clear calls to action (CTAs) on every page, guiding visitors towards requesting a consultation, downloading a case study, or booking an appointment and purchasing a service.
Design user-friendly forms with minimal fields to capture leads effectively.
Ensure the website is optimized for mobile devices for seamless accessibility.

5. Leverage Additional Elements:

Incorporate high-quality visuals and videos to engage visitors and illustrate your services.
Add social media buttons and encourage audience interaction.
Utilize SEO best practices to improve your website's visibility in search engine results.

Website Platforms Do It Yourself - DIY:

There are numerous website platforms available for DIY, each with its own strengths and weaknesses. Consider factors like your budget, technical expertise, and desired customization level when choosing one. Popular options include:

WordPress: Flexible and highly customizable, but requires more technical knowledge. The plugin s can become unstable without any real support system to fix these problems.
Squarespace: Has beautiful templates, ideal for selling but it is not a a full fledged website with local listing tools, good SEO, and does have a steep learning curve.
Wix: Drag-and-drop interface, offers various app integrations with limited marketing tools, the basic SEO tools may not align with Googles best practices .

Get Professional Assistance:

At The EZ Web Solutions , we provide the perfect blend of professionalism and user-friendliness. Our clients can enjoy a professionally designed website while also having the ability to manage it themselves if they would like easily. Unlike many other website builders, we have an exceptionally intuitive editor who use a drag-and-drop editor. Additionally, we have a free stock photo library, eliminating the hassle of downloading from third-party sites like Pexels or Shutterstock and then uploading them to your site builder. It is a straightforward and user-friendly software with a minimal learning curve.
Additional Tips:

Regularly update your website with fresh content to maintain visitor interest.
Track website analytics to understand your audience and measure campaign performance with our online tools.
Conduct A/B testing to optimize your website for conversions.

Remember: Your website is an essential marketing tool. By investing time and effort in creating a well-designed and informative website, you can effectively attract and convert potential clients, ultimately propelling your lead generation and revenue channel service business forward.
I hope this information proves helpful! If you have further questions or want to discuss specific aspects of your website, feel free to ask.
Get a FREE WEB SITE DEMO Contanct Us

Are you buying an existing business?

Wed, 03 Jan 2024 11:14:00 GMT

When should I redesign my website, when buying a business?

The decision of whether to build a new website when buying a business depends on several factors:
Condition of the existing website:

Technical aspects:
Is the website built on a modern, secure platform?
Is it mobile-friendly?
Is it easy to update and maintain?
Are there any major technical issues that would require a rebuild?
Design and functionality:
Does the website's design align with your brand and target audience?
Is the website user-friendly and easy to navigate?
Does it offer the features and functionality you need to achieve your business goals?
SEO and performance:
Is the website well-optimized for search engines?
Does it load quickly and perform well on different devices?
Does it have a good backlink profile and established domain authority?

Your business goals and needs:

Do you have significant changes to the business model or target audience?
Will a new website help you achieve your marketing and sales goals?
Are you prepared to invest the time and resources required to build and launch a new website?

Other considerations:

Cost: Building a new website can be expensive, depending on the complexity and functionality you need.
Data migration: If you decide to build a new website, you'll need to migrate your existing content and data from the old site. This can be a complex and time-consuming process.
Are you changing the name of the business?

Here are some general recommendations:

If the existing website is in good condition and meets your needs, you may not need to build a new one.
If the existing website is outdated, poorly designed, or doesn't meet your business goals, it may be worth investing in a new one.
It's always a good idea to get a professional website audit to assess the condition of the existing website and make recommendations for improvement.
Talk to your marketing team and other stakeholders to get their input on whether a new website is necessary.
If there is no existing website, markeing your new business can make or break the first year.
Schedule a no obligation website demonstration.

Ultimately, the decision of whether to build a new website when buying a business is a complex one with no easy answer. It's important to weigh all of the factors involved and make the decision that is best for your business.
I hope this information helps! Let me know if you have any other questions. theezwebsolutions@gmail.com

Website a Web Presence is Important for Staffing Agencies

Thu, 16 Nov 2023 10:29:00 GMT

Unleash Your Staffing Agency's Potential

with a Dynamic Website

1. Establishing Credibility and Brand Identity: A professional and well-designed website serves as a virtual storefront for staffing agencies, allowing them to showcase their expertise, services, and brand identity to potential clients and candidates. A strong online presence enhances the agency's credibility and trustworthiness, demonstrating their commitment to providing quality services.
2. Attracting and Retaining Top Talent: Staffing agencies rely on a steady stream of qualified candidates to fulfill their clients' hiring needs . A well-optimized website with clear job postings, company information, and candidate resources serves as an effective tool to attract and retain top talent. Candidates can easily browse available positions, apply online with online forms or interactive PDF's, and learn more about the agency's culture and values.
3. Enhancing Client Acquisition and Relationships: A well-functioning website is crucial for attracting new clients and strengthening relationships with existing ones. By showcasing their success stories, client testimonials, and industry expertise, staffing agencies can establish themselves as trusted partners in the recruitment process. Potential clients can easily access information about the agency's services, case studies, and contact details.
4. Streamlining Application Processes and Candidate Management: A user-friendly website can streamline the application process for candidates, making it easy to submit resumes, create profiles, and track their progress. Integration with applicant tracking systems (ATS) further enhances efficiency, allowing recruiters to manage candidate information and communications effectively.
5. Building Brand Awareness and Reputation: A well-crafted website serves as a central hub for the agency's brand messaging and reputation management. By regularly publishing relevant industry content, engaging in social media integration, and optimizing for search engines, staffing agencies can increase their online visibility and establish themselves as thought leaders in the recruitment industry.
In summary, a working website is not just an option for staffing agencies; it is a necessity for success in today's competitive recruitment landscape. By investing in a professional and well-maintained online presence, staffing agencies can attract top talent, secure new clients, and establish themselves as trusted partners in the industry.
To find out how we can help your agency, give us a call at 330-651-7131 or 724-624-8068

Does Your Home Improvement Business Need A Website?

Tue, 31 Oct 2023 11:46:00 GMT

Rev Up Your Business to the Next Level

It is not a luxury in this connected world to establish a robust online presence. It's a necessity! Having a website and digital marketing with a comprehensive and custom solution will be the difference between a thriving, profitable business and a failing one.

A Website VS. Facebook Page

1. Conflicting Interest Facebook belongs to Facebook, and they make the rules. Facebook's primary goal is to have you click on FB ads, which can result in distractions and lost business. 2. No Design Flexibility Facebook is very limited to how your page will look and the experience the user will have. This lack of design will hinder your brand and not showcase your unique qualities. With a website, you will have complete control over the branding and messaging of the business to ensure its influential position in your areas of expertise.
3. Customer Retention Facebook markets to customers who are engaging with the client's page to pull those customers you are targeting onto pages who are using their ads. These ads can result in a business losing potential customers. A Website will keep remarketing and retargeting more efficiently so customers return to your site to close the deal by offering new and complementary services. Organic marketing will bring in new customers as well.

The Power of Professional Websites

A Website VS a Landing Page

Landing pages are valuable for a specific purpose to convert leads for one particular purpose, but they can not replace a website.

A website is a broader platform that showcases your business and offers a complete insight into your business.
A website establishes your brand. In the first place, most people will experience your business online.
A website conveys credibility and stability.
Websites can be promoted through SEO strategies and bring long-term results at a competitive rate.

A Website VS a Business Directory

Business directories are a thing of the past. Businesses like Yelp have challenging standards to meet and are expensive. Customers use search engines like Google and Bing. What you pay for each lead (even those you don't git) could pay for a site in a few months. A website will:

Establish a solid online presence, giving credibility
Give a competitive advantage over competition without a site
Drive customers to your business repeatedly
Strengthen customer retention by keeping them engaged
Stats and tracking to know more about your visitors
Provide a detailed explanation of your services. A business directory can not do this.

Some Things are Past Their Prime:
Like Online Directories

A Website VS a Digital Business Card

You may think of your website as a digital business card, but your website is more than just an interactive digital page with buttons. The website offers valuable functions and interactive features to enhance user experiences and serve as a menu of products, services, and galleries of images. A website is a hub of engaging, in-depth content to persuade customers to use your services.

Final Thoughts

Your website should meet your specific business needs and is worth the investment in time and money. Just a few customers are sufficient to cover the investment, and there is no better ROI in marketing for long-term growth than a website.
Your cash flow advantage may be challenging, but this investment, although manageable, will begin bringing in revenue from new customers and will cover the ongoing expenses, bringing your business financial relief and stability.
Shoot us an email at info@theezwebsolutions.com

Website Design Tips to Attract More Med Spa Clients

Wed, 25 Oct 2023 15:55:00 GMT

First Impressions Matter

First impressions matter, whether in person or online, with the face of your business's website. The best design is simple design so that customers can get a feel for your spa's treatments and personality. Having one of those cookie-cutter sites that specialize in med spa design can lose the personal touch that you have worked so hard to create inside your med spa.

Clean & Simple - A simple design will give your customers an overview of your services by keeping your homepage simple as a hub. Your site's design may look professional with clean lines like a medical professional or softer with warm, inviting colors. Either way, it should reflect the vibe of your medical spa.
Showcase Your Spa's Unique Personality - Crete a distinct look and feel for your website to stand out from the fierce competition. Use high-quality original photos and videos from your own business as much as possible over stock photos.
Create An Exceptional User Experience (UX) - Invite your website visitors into your spa online. Your online presence should be an extension of their first in-person visit. Your site should be informative yet without using too much industry jargon, and the layout should be logical and attractive, making your user want to dive deeper into your site.
Inform and Connect Your text content should be informative yet personal to start the first steps in creating a relationship with your customer. After all, med spa treatments are personal, and you want visitors to feel comfortable. Having authentic testimonies will also give your potential clients confidence in your business.
Visual Content - A picture is worth a thousand words. Introduce yourself through a short video so they feel connected to your spa. Having before and after photos and videos that explain treatments will help to attract visitors and turn them into clients. Also, have your medical professionals give expert tips and a virtual tour of your practice. Showcase a treatment with a video to ease any anxiety and showcase your team and treatments.
Put Your Best Face Forward - Having a staff page with a simple description of their education and experience will help clients feel comfortable when they meet them for the first time in person. Make it personal by including why they love what they do. Remember, this is a very unique business that you are working with someone's body.
Choose an Effective Color Scheme - Clients are subconsciously influenced by the colors on your website. The look and feel are critical and should reflect the personality of you and the spa. Colors evoke feelings, and you have to think about the direction your business is taking in the next three to five years. A simple color scheme with a few complementary colors will serve your business best. Remember, the website and all other marketing should match. You are in the beauty business, and your marketing needs to reflect that!
Visitor-to-Client Conversion - How do you want to convert visitors to patients? Your website needs to reflect how you want to funnel them to you. Providing clear call-to-action steps that stand out will guide them to the end goal for both of you. You must decide if you want to chat with them on the phone before setting an appointment, or you may rather they book a consultation or treatment online. You may even want them to pay before they book the appointment. You may want to use a chat box online to provide support so they reserve the right treatment option.
Focus on mobile website Design - About 50% of your clients will be viewing your website on their phone, so you want to be sure the site is responsive and fast-loading. Having interesting transitions and animation is great if it doesn't show the website down. Visitors will move onto another business's website if they have to wait too long for it to load.
Begin with the End in Mind - I want to know what your short and long-term goals are for the business. Are there new treatments that you want to grow over the next few years? Are the competitor's websites that you like, and what elements would you like to incorporate into your site? The website should be interactive, so you are offering something valuable to the visitor, but you also want to collect something from them, like their contact information.

The website must also drive patients to your site through SEO, digital marketing, and social media tools. Ultimately, you must ask if your digital marketing fits into your overall business and aesthetic goals to be on-brand to bring you the right kind of clients. Your images, colors, text, and videos should be of high quality to reflect the professional atmosphere you want to portray. The website will likely be the first impression most people have of your business.

Selling Services, Your Online e-Commerce Store

Tue, 17 Oct 2023 11:08:00 GMT

You Don't Need to Be In Retail to Sell Online

Our e-commerce solutions open exciting opportunities to turn your service-based business into a 24/7 storefront. You may want to sell your services, gift vouchers, collect donations, sell tickets, or offer digital downloads, and of course, we offer the ability to sell physical products.

Service-type businesses That Can Sell Online :

Home & Garden Services
Beauty Services
Fitness & Training
Real Estate
Auto & Vehicles
Events
Digital Music & Books
Limo & Party Busses
Veterinarian & Pet Services

Enhance Your Bottom Line You may have yet to think about offering your service in an online store, but it is a perfect fit for our e-commerce solution.
Upsell complementary services to your customers with Pay-per-click marketing focusing on revenue-based conversions.
Increase client loyalty by offering services right on their desktop or mobile device. Seize the moment while they are thinking about your service to lock them into your online offering.
Some Benefits of Using Our Online Store

Stores are SEO-ready
Easy to Manage
Design Flexibility
All-in-One Support
Fast Build Time
Secure & Reliable Store
Integrate with MailChimp CRM

Don't Leave Money On The Table The prime time to shop online is any season, but putting your service-based business in front of your customers when they are actively looking for a deal will maximize your website's potential. Think of the upcoming holidays:

Black Friday
Christmas
Halloween
Cyber Monday
New Years
Birthdays

Turn Your Website Into A Money Maker

Selling online will turn your website into a money-maker not just for retail but for service-based businesses as well.
Add A Store to your existing EZ Web Solutions website. You can offer tickets, gift vouchers, classes, digital products, and more.
Build momentum in your business by earning money while you sleep. Generate additional recurring revenue by offering supportive services or subscriptions.

What could YOU sell? Let us sit down with and brainstorm some ideas. Give us a call. "Solutions" is part of the business's name because we excel at thinking outside the box for our customers.
Contact Us

Do Authors Need a Website?

Wed, 11 Oct 2023 10:27:00 GMT

Every Major Publisher

wants You to have a website!

The website will be your online hub and give you credibility. Every major publisher now requires that part of your PR campaign include a website as part of your marketing campaign.
So, what should you include on your author's website? Of course, you want all of your basic information, but also things they need help finding. Adding a news page of upcoming events, book signings, and anything that sets you apart, like volunteer work related to your work that your readers will be interested in.
Here are some essential elements that writers should include on their website:

Bio
Photos
Free e-book downloads
Paid book and e-book downloads
Audio and video
Book information
Excerpts
Teading guides
Bolg Media coverage
Contact Information
Event Schedule Calendar
Interactive forms to contact you
A way to collect information in a CRM
and there may be more...

The key is to organize the information well. The menu should look simplistic, with clear titles and a dropdown menu to clarify what is on each page.
Please provide a short bio with photos; each book should have its own page with a description. Your blog will be an integral part of the website, and we recommend writing one or two weekly entries—precise contact info so readers can contact you and a media page. A big part of being an author is to promote yourself. You are now becoming a brand.
To learn more, set up a free demo. info@theezwebsolutions.com

Websites For Doctors

Wed, 04 Oct 2023 09:56:00 GMT

Websites for Marketing and Online Resources

Websites for Doctors
A doctor or medical practice in search of a website needn’t look further . They are ideal choices for doctors who want to both market their practice and create an online resource center for new and existing patients.
THe EZ Web Solutions has worked with a number of healthcare professional in a variety of medical fields to execute clean, informative, and robust websites for their practices. The flexibility of our platform and the intuitive toolsets allow for myriad options to achieve the goals a doctor’s office may have.
A number of helpful integrations are available to doctors, such as third-party scheduling software integrations. Softwares such as Acuity, Calendly, and Vcita can be easily integrated into a Duda website to provide patients with an easy and automated way to schedule appointments, streamlining a doctor’s offices scheduling responsibilities. In addition, with HIPAA compliance top of mind, there are integrations available to ensure safe and secure communication between patients and doctors’ offices. Some favorites are clients include Practisforms.com, which offers secure, HIPPA-compliant patient forms, as well as the practice management software SimplePractice.com is a remarkable online platform that provides various resources and tools to assist individuals in their journey towards mastery. With its user-friendly interface and extensive range of features, Practice.com has become a go-to destination for anyone looking to improve their skills in any discipline.
One of the key advantages of Practice.com is its vast library of practice materials. Whether you're a musician looking for sheet music, a language learner in need of vocabulary lists, or a student preparing for a standardized test, Practice.com has you covered. The platform offers a wide selection of exercises, quizzes, and interactive lessons that are tailored to suit different skill levels and learning styles. This comprehensive collection ensures that users can find the perfect practice materials to suit their specific needs and goals.
In addition to its extensive library, Practice.com also offers a range of innovative tools to enhance the learning experience. The platform's advanced tracking system allows users to monitor their progress, identify areas for improvement, and set personalized goals. This feature not only provides valuable insights into one's performance but also serves as a source of motivation and encouragement.
Moreover, Practice.com fosters a sense of community and collaboration among its users. The platform offers a forum where individuals can connect with like-minded individuals, share tips and advice, and engage in discussions related to their chosen field. This sense of community creates a supportive and inspiring environment where users can learn from each other and grow together.
Whether you're a beginner just starting your journey or an experienced professional looking to refine your skills, Practice.com is the ultimate destination for practice and improvement. With its extensive library, innovative tools, and vibrant community, this platform is a must-have resource for anyone committed to their personal growth and development. Don't miss out on the opportunity to unlock your full potential - join Practice.com today and embark on a journey towards mastery.
Curious about having The EZ Web Soluitons build a website for your doctor’s office? Email info@theezwebsolutions.com

Is Your Website SEO Ready?

Mon, 25 Sep 2023 11:42:00 GMT

SEO Checklist

Unlocking Endless Free Website Traffic
The EZ Web Solutions spends a lot of time ensuring our websites are SEO-friendly.
There are many best practices that The EZ Web Solutions implements automatically, and there are things as a business owner you can do to improve your website placement. Content and relevance are what cause websites to appear in search results. Said another way, content is king for search. The content is largely on you as a business owner to build out, or we can provide content writing. The checklist here is the best.

What The EZ Web Solutions Does for You Automatically

The EZ Web Solutions automatically takes care of a wide range of SEO optimizations for our customers. With many other content management systems, these items must be done manually or managed.
Indexability While this might sound basic, it's anything but. For Google to understand the content on your website, they need to be able to crawl it and understand it first. This is a core requirement for any feature of The EZ Web Solutions tools.
The EZ Web Solutions ensures that any type of content you add to the site can be indexed by Google, including Videos, Lazy loaded images in a slider, and Products in the eCommerce store.
We do this by: We are making sure that all primary content is server-side rendered. (some tech talk)This means that when a crawler comes to the page, they get the full content of that page in the initial response (and content is not loaded via JavaScript). Using proper HTML5 standards that Google and other search engines support. With the modern web, this is not always straightforward. Many websites today use JavaScript (via frameworks like React, Vue, Svelte, etc.) to render and display content. The EZ Web Solutions makes sure to deliver full HTML, ensuring the best chance of content being indexed. What this means is that your site is up-to-date in the website building platform.
Experience & Speed With the release of Core Web Vitals, the website experience (and performance) has become one of the most important and difficult topics in SEO. This is important because websites that perform better on Google's Core Web Vitals metrics will be ranked higher in Google search results.

The EZ Web Solutions invests a lot of time and effort into ensuring that websites deliver a good experience out of the box. We do many optimizations automatically for websites, such as:
Image Optimization The EZ Web Solutions automatically resizes, compresses, and converts images to the most optimal settings, sizes, and formats for each use case. Above-the-fold Loading: The EZ Web Solutions ensures the automatic generation of required styles to enable the fastest loading of the most important experience. Best Practices of Hosting: The EZ Web Solutions implements a global CDN, optimal cache settings, minification of JS and CSS files, and more out of the box.
Sitemaps The EZ Web Solutions automatically generates an XML Sitemap file every time the website is updated.
Robots.txt The EZ Web Solutions automatically generates a robots.txt file to tell crawlers how to crawl the website. The robot's file will always tell the crawler to crawl the full website and never prevent any crawling.
Canonicalization Automatic generation of canonical tags. This tells search engines what page is the source of truth is for this content. This always lines up with the exact URLs added into sitemaps directly.
SSL / HTTPS The EZ Web Solutions automatically generates an SSL (TLS) certificate for each website. This ensures that connections to the website are secured, and data transferred between the visitor and the site can't be snooped on.
Mobile Optimization Out of the box, all The EZ Web Solutions websites are mobile-friendly. Google will always use its mobile-first crawler when crawling an EZ Web Solutions-based website.
Image Optimization For any images uploaded to The EZ Web Solutions (PNG and JPG formats), The EZ Web Solutions will automatically resize and compress the images. We'll also create WebP (a newer, smaller image format) versions of those images and automatically serve them to browsers that support WebP. The EZ Web Solutions automatically sets the right size of the image based on how big the image is within the design of your website or the device the visitor is coming from.
Href lang (for Multilingual Websites) When building a we bsite with multiple languages, The EZ Web Solutions implements the href-lang tags automatically. Href lang informs crawlers about the same version of the page in other languages. For example, if I have a products page in both Spanish and German, then the Spanish version of that page will have an href lang tag that tells search engines that there is also a German version of that same page.

Crawler-Friendly Links When creating links within The EZ Web Solutions, we automatically create them using standard anchor href tags and don't use JavaScript redirects or non-standard URLs for Google to follow. This allows search engines to follow the links to new pages on the site.
The EZ Web Solutions Gives You Easy Control Over SEO Search engines rank the content of pages, not sites. Below are items that need to be set for every page of the website. For each page, go through this checklist to make sure each item is completed:
Page Title Page titles should be between 55 and 80 characters in length. It should be descriptive, informative, and engaging. The title is one of the most important areas for optimization for SEO purposes.
Page Description A longer description of the content on the page, usually 155-180 characters in length. In some cases, Google uses up to 300 characters. Use this as your chance to sell the page, really tell people what they'll find, and be able to do on the page! If you have a set of keywords for the page, weave a keyword into the description.
Page URL Give each page a short, descriptive URL. Studies show a correlation between a shorter URL and a higher rank in search engines. Page URLs should be:
Designed for a user.

One or two words, if possible
Less than 15 characters, if possible
Use a keyword if you can
No Index Options

All pages are set to be indexed and crawled by Google.

OpenGraph / Social images Set the image that is displayed when the page is shared on social media. While not directly a ranking factor for search, you should always set an image for when the page is shared on social.
H1 Tags Each page should have an H1 tag in the content of a page toward the top. This should be a title that describes the page and gives an indication of what the page is about.
Images Alt Text: Each image you add should have alt text. This is good for accessibility (screen readers read the alt text) and also helps search engines understand the content of the image better. Filename: You should set a simple descriptive file name. Avoid using confusing camera/phone-generated names like IMG_551.jpg. Schema - Local Business and FAQ
FAQ Page Schema: Within The EZ Web Solution's accordion widget, you can quickly turn the content of the accordion into an FAQ Schema element by a simple toggling of it. FAQ Schema makes it easy for Google to surface FAQ questions directly on their search results page.
Local Business Schema: Local Business Schema informs search engines about key information about the business the website represents. Information such as an address, business name, opening hours, phone and more can be given to search engines in a format they can understand and read more easily. This allows them to be more confident they have accurate information about your business and show this in local or relevant search results. URL Redirects
The EZ Web Solutions allows for easy configuration of URL redirects. You can 301 (and soon, 302) redirect from any URL to another URL. This is important for keeping any SEO juice and ensuring that search engines know where the new source of content is for an old page.

Things We Do to Improve Search Rankings

Keywords For each page of your website, we do keyword research to generate a target keyword or keywords.
Creating a list of keywords helps you target a specific page towards a certain set of searches. This helps you focus the content of the page and give it a goal toward generating traffic. Each page should have a primary keyword, with a few supporting keywords to maybe go along with it. You should set these keywords before building the page or related content.
Intent Research Before writing a blog post or adding a new page to your website, research the search results page for the keywords you are targeting. Ask questions like:
What is someone searching for this looking to answer? What problem do they have? What possible solutions are there to that problem? Write content that answers these questions! This should be the next step after finding the right keywords to target.
Page Hierarchy Content on a page should be logically organized. There should be a single H1 / title that represents the overall content of the page. From there, content should be organized under H2 headings for subsections and so on. The result should be a page that site visitors can quickly scan because they can read a subtitle to understand if the answer is in that section or not.
Content-Length While Google has said that content length is not a factor, it remains true that longer content correlates to higher rankings. Each page should aim for a minimum of 400 high-quality words. Think of this requirement as a push to write better, more comprehensive content - not as a length check.
Linking It's important to incorporate links through your website. Within the context of a page, make sure to link to other pages of the site. For better results, link within the content and avoid 'more info here' or 'details here' type links. Having context within a hyperlink helps Google understand the content that is behind that link.
Don't forget to link externally, too. Links are the currency of the web, and for any source that helped you write the content, you should link to them directly. Linking to 3rd party websites builds credibility with your audience by adding credibility to your content and backing what you're trying to convey. However, to keep people on your site, external links should open in a new tab.
Schema If your website has any type of content that can be represented by schema, make sure you implement it! The best way to find out is to browse Google's Rich Results Search Gallery.
Analytics Make sure your website has a proper analytics setup. The EZ Web Solutions does this automatically on your behalf, but if you want to use other tools, such as Google Analytics, this should be done before launching each website.
Google Search Console Google Search Console is the best way to monitor your website in search, get real data from Google, and ensure your client sites are being properly displayed in Google.
In Summary The EZ Web Solutions not only builds beautiful websites but also websites that function and rank high on search engines. Organic placement takes time, but it can provide traffic to a website for years to come with minimal upkeep. Give us a call to schedule a free consultation.

SEO & SGE

Wed, 13 Sep 2023 09:57:00 GMT

AI Artificial Intelligence is Coming Your Search!

We all have heard of SEO Search Engine Optimization, but with AI moving rapidly, your website designer should now be ready for the next wave of search SGE Search Generated Experience.
It's still in its beta form but already affects 75% of most queries and 96% of all e-commerce searches. Who is most impacted by the new kind of search? Almost every verticle is affected except finance, health industries, and, surprisingly, anything COVID-related.
How to prepare for the new SGE is still being tested and explored, but having 10% more relevant content that is easy to digest and pages with lighter code is responding better will be a great start. It is estimated to be launched at the end of this year or the beginning of next. We know Google and other search engines want to keep selling their advertising, so how it will affect Google ads is still a wait-and-see scenario. The final Thought is that search engines watch user behavior and give their customers quality searches. Be ready for a new world of SEO, and its frequently changing landscape.

Membership Websites = Better Business

Tue, 05 Sep 2023 19:39:00 GMT

Membership For Free Or A Fee

Membership websites are a way to bring new people to your site so they are more loyal. We can create password-protected areas on your site and members-only sections. Subscription Economy grew more than 400% since 2012.
A membership website contains gated content and is only accessible to registered members. An excellent example of this is xpressmobilexrayofohio.com . There is a member-only area used for only those permitted to access this site area.
These areas can be accessed through a subscription fee or a free signup. By becoming a member, the visitor will gain access to exclusive content specific to their interests.

What Are Membership Are Used For?

Members-only blog
Members-only video course
Members-only podcast
Members-only coaching
Employee Portal
Exclusive eCommerce section
Members-only store
Employee or Partner Dashboard

What are the benefits of memberships?

Increase Revenue by giving users content they can only get by paying a monthly fee. Improve customer loyalty by giving them exclusive access to content or features. Private pages can give them a sense of VIP status while building your brand. Learn more about the members by tracking their activity and creating a community. Manage employees & clients with an employee portal to view the schedule or share announcements.

Who Benefits From A Membership Website?

Medical Websites
One on One Coaching or lessons
Clubs / Associations
Education / Home School / Teachers
Professional services
Private groups or Clubs
Lead generation sites
Event calendars & event registration
Blogs & Newsletters
Support groups

Final Word

Member-only sections of a website can bring immense benefits. You can increase revenue, improve customer loyalty, learn more about your clients, and manage the employees directly from your website. To find out more, give us a call.

DIY or Professional Designer?

Tue, 29 Aug 2023 12:10:00 GMT

Unleash Your Perfect Website

We've come a long way since the typewriter days, and web-building software is ever-evolving. There are many options, but should you choose one of the do-it-yourself website builders or hire a designer who knows the right tool for your needs and can develop it to solve your problems? Here are some top choices and our thoughts on each one.

WordPress

WordPress is a powerful tool, and 30% of all online content is created in WordPress, but WordPress was created for blogs, not small businesses. They use plug-ins, which can become unstable and will break.

Wix

Wix Claims to be an easy-to-use cloud-based website builder that uses drag-and-drop tools. It uses templates. Its drawbacks are that it may be challenging to get your website found without paying a high price, as their SEO tools leave much to be desired.

SquareSpace

It is known for its modern, sleek designs that offer a variety of custom options. And it offers an e-commerce option for those who want to sell online. It also has a deep learning curve and limited flexibility for customization.

Shopify

Shopify is a popular e-commerce option that allows users to create an online store, and it is a good choice if you want a website specifically for an online shop. Shopify has limits if you are looking to create a website for your business. It does not have the customization tools that a company may want for its website.

Duda

Duda's website builder provides users with a wide range of tools using a drag-and-drop interface that is easy to use, and that works seamlessly across desktops, tablets, and phones. It also uses an advanced e-commerce feature that is easy for customers to manage. Its SEO tools and content management are easily learned, making it a convenient solution for website design and ongoing management.

Webflow

Webflow is a powerful web design tool that allows websites to be designed and published without code. It offers a drag-and-drop interface that can be optimized for various devices. The platform uses advanced features and can have an e-commerce integration. The to Webflow is that it can be rather pricy for smaller businesses and has a steep learning curve.

In Conclusion

A website designer stays up to date with the latest trends and techniques. When developing websites, your website expert will understand the top web design principles and how to stay ahead of the completion to provide a seamless experience for your users. One of The EZ Web Solutions abilities is to be able to use technology to solve some of your business problems, making your website not only a marketing tool but a business tool as well.

Building A Conversion-Driven B2B Website

Tue, 25 Jul 2023 18:04:00 GMT

Market research is the first step for B2B website

Market research will be the first step for B2B website marketing and design. The research should include:

Review the client's business goals.
Create a Buyer Persona.
Discover your target market.
Define your sales funnel.
Users objective

Here are 11 steps to follow for a successful business-to-business website: 1. Create Clear Brand Messaging The term "brand" messaging is one of the most essential elements of your client's site. Take the time to create a clear message that resonates with your client's target market. This includes the following elements:

Information architecture (IA) - Make it easy for customers to find what they want.
Headings and subheadings - Make sure all your headings and subheadings are clear and relevant.
Content - Content should be plentiful and well-written to address your core message.
CTAs - Your call-to-action (CTA) should be visible but not intrusive. Make sure it is relevant to the page and consistent with your messaging.

2. Stand Out to Customers The logical next step after developing a strong brand message is to stand out from the competition. Here are a few tips:

Buyer personas - Identify buyer personas and tailor your website design that meets their needs.
Personalization - Personalize the user experience by highlighting solutions, such as new products or services you are offering.
Customer testimonials - Testimonials show how successful your products or services have been.
Visual elements - Eye-catching visual elements, such as high-quality images and videos, make your website more engaging.

Your site requires advanced functionality and originality to help your customers find what they're looking for and can support their business goals. The essential purpose of building a new site for B2B is about creating a practical, reliable experience that helps convert website visitors into leads and customers. And the core elements of a standout website are accessibility and simplicity. We dive into more tactics to help brands stand out in one of our exclusive webinars - have a look.
3. Focus on the Right Content Creation In-depth educational content should be the top priority for a B2B website because it provides immediate and in-depth value to targeted buyers in the sales funnel.
From a web design perspective, these types of content make it easy to link with one another and help prospective buyers find more information that leads them further down the sales funnel. While SEO is still essential, it's secondary or tertiary to delivering immediate value to your target audience.
4. Focus on the User's Purpose Creating landing pages and content for each type of user and business ensures prospective customers can find the right content that meets their needs, ultimately leading to higher conversions.
Creating separate pages and content for different types of users ensures that users can easily find the information they need, which helps build trust and credibility with their audience. When designing your website, we also consider the rest of your marketing strategies and how you connect with customers in different stages of the buyer's journey. According to the Content Marketing Institute , B2B marketers use social media posts, blog posts, and email newsletters to promote their business, all requiring different landing pages and design elements.
5. UX Matters User experience (UX) is critical for every website. 91% of B2B customers want a seamless online experience, which means keeping it Simple, natural, and restrained to give your audience the information they need but not overwhelm them with too much extraneous information visually or with written content. White space is one of the most essential elements of a seamless experience. It gives the eye a chance to rest and digest what is next.
In addition, having a straightforward navigation structure, a simple search bar, and dropdown menus ensures customers can easily find what they're looking for.
6. Mobile Friendly Half of B2B buyers do at least some of their research on mobile devices, and Google's mobile-first indexing algorithm affects how your website is ranked in search engine results. Ensure you develop a website that looks great on any device, from desktop computers to mobile phones.
7. Personalize Design Elements But B2B sites can benefit from website personalization by creating personalized design elements through these steps:

Define user segments
Gather data
Create personalized content
Use dynamic content
Test (rinse and repeat)

8. Add Chatbots to Improve the User Experience Chatbots can be a business to business's best friends. For B2B sites, chatbots help qualify leads, move them to different parts of the funnel based on customer segments, and help customers make decisions quickly.
9. Prioritize Website Accessibility Website accessibility is crucial for B2B clients, as a lack thereof can significantly limit potential partnerships and sales opportunities. Only about 3% of websites are accessible to users with disabilities, and the amount of B2B websites—with all their intricacies and features—is even lower.
10. Optimize the Site for SEO Search Engine Optimization is a crucial part of any b2b website design. Once you have the design functionality down, you must ensure potential buyers can find your website. Ongoing website SEO will ensure long-term, sustainable growth for your business. We are here to guide you and be a hands-on resource if needed.
11. Highlight Company Credibility Placing your credibility at the forefront of their website will increase your conversion rates and help you get more value out of the content published.

Here are some methods to consider:

Customer testimonials
Case studies
Certifications and awards
Partner logos
Industry associations
Press and media mentions
Blogs & Media - Publish insightful blog posts, whitepapers, webinars, or podcasts on industry topics.
Social Leader - To build trust and credibility, leverage social media platforms to share client success stories, industry news, and updates on your products or services.
Team expertise - Showcase your team's qualifications, experience, and achievements, emphasizing collective knowledge and skills.
Client success - Share data on the results your clients have achieved by working with your business, providing tangible evidence of the value you deliver.

FINAL THOUGHTS

B2B web design is highly nuanced, requiring applicability across multiple touchpoints and incorporating specific elements to ensure success. Taking a strategic, data-driven approach to design and website development is important.
By using the techniques listed, you will ensure success, increasing conversion rates and achieving long-term success. Give us a call for your business-to-business website consultation.

Digital Markeitng Strategies for Law Firms & Attorneys

Tue, 18 Jul 2023 16:04:00 GMT

Strategize Together To Improving Visibility.

Your potential clients are searching for law firms with their smartphones and laptops. The right digital marketing will ensure you reach the individual when they need legal advice. Clients no longer open the yellow pages or look in the local newspaper. They look online from their laptop, desktop, or, most likely, their mobile device.
Let’s start with the end in mind and work and identify how to attract the right clients for your legal firm or law practice, even if you are a solo attorney.
Before picking up the phone to call your office, your potential client first had to find your office phone number. While it is probably listed in a few places, let’s say that this prospect found it on your “Contact Us” page of your website. However, they must have first discovered your website before they could locate your “Contact Us” page. The digital marketing landscape is constantly changing. So a mobile-responsive website, blog, and/or content will convert a prospect into a lead, and you or your team must close this lead into a client. Getting visitors and increasing traffic is vital to an inbound marketing campaign. Let’s look closer.

Website

A well-design website will have many Lifestyle shots for images. It will have pertinent videos, links to articles, blogs, vlogs, and podcasts. It’s becoming increasingly necessary to have multimedia content for your law firm. Other top Informational pages should include information on the type of legal services you provide and your experience, education, and licenses. You should also post resources, testimonials, FAQs, appointment and scheduling information, and interactivity to increase engagement. Interactive features like quote requests (lead form), ways to schedule an appointment, newsletter signup, Google Maps, social media, and a click-to-call feature for your mobile users. Calling your firm with a single button or accessing any page of our website through a simple mobile navigation menu is important in this fast-paced culture.

Content Marketing and SEO

80% of attorneys believe content marketing is either important or among the most important marketing strategy they can employ at their firm. You must have enough content on your website and blog to answer common questions about your practice areas. Information builds trust and credibility, resulting in more leads and phone calls, and will result in higher organic ranking on major search engines.

Run Highly Targeted Local Facebook Ads

Facebook is the largest network. Lawyers and law firms can’t deny there is a large audience available. Beyond the number of users, the targeting provided to paid advertisers makes this an incredible place to allocate some marketing dollars.

Online Reputation Management with The EZ Review Leader

People rely on reviews to make buying decisions. Online reputation management is about improving or restoring your name or your brand’s good standing online. Yet, it could be as simple as understanding where your business is listed and the posted information. Keeping your reviews high will combat occasional poor reviews to keep your overall review ranking high.

Reporting: Analytics and Statistics

What marketers love more than anything about digital marketing strategies is the ability to measure, track, and determine what marketing or advertising is working. This allows for improved budget allocation and where to make improvements. From Google AdWords to SEO to email and social media advertising, reporting is an important part of the marketing equation, and it is all available. Your firm can identify what is truly providing the highest ROI. We offer a comprehensive Analytics tool and can also integrate Google Analytics into our website platform.

In Conclusion

Running Facebook ads and Google pay-per-click campaigns isn’t cheap; simply driving traffic to your website is only part of the formula. You need that traffic to convert warm leads via a form submission or a phone call to clients to the firm.
Your blog can highlight your firm’s expertise by answering common questions and showcasing past success stories. You can even take it further and publish case studies that a potential client can download by submitting a lead form. Generate videos or publish articles as a thought leader on LinkedIn. The fact is that there is more content available to consumers than ever before in world history. So how do you stand out? Context. Fresh, relevant, contextual information you provide as an expert in your field to the local consumers can increase leads to your law firm. Provide valuable content, make it easy to find on your blog and website, and engage with your prospects and clients through social media and email. You may reduce the amount of money you spend on paid advertisements. And if you need to increase traffic, you can run paid ads to your landing pages, blogs, and website and track it to see what ads are working.
It seems complex, but the marketing funnel and lead generation in an online marketing system is simple: drive traffic from sources of people looking for services you provide to a location where they can gather important information and contact you for your assistance.
Digital strategies are a must because it is where people are researching, socializing, and making decisions. If you’d like a FREE CONSULTATION, we’d love to learn more about your law firm and strategize together on improving visibility. Contact us to arrange a 10-15 consultation and assessment.

Expanding your medical Practice?

Wed, 12 Jul 2023 10:20:00 GMT

Add-On Services can multiply you income

Health professionals can take their business to the next level by incorporating a website into their practice. When you are ready to expand your business to new services, it's a great time to brand it separately with a new website and advertising.
What are some health professionals that could use a second income stream by adding additional services? Chiropractors offer many modalities, from massage therapy to nutrition counseling. These additional services can expand to be their own "business" instead of an add-on to an existing business.
Adding a mobile service to your existing medical practice should be its own business with a separate logo, website, and social media marketing. With the aging population, many medical services are now going to the patients, like in-home visiting doctors, x-rays, physical therapists, and nurses. Remember our furry animal friends. Some veterinarians are also coming to you to provide their services.
Call us to discuss our digital marketing and website ideas to expand your practice. 330-651-7131

TOP WEBSITE DESIGN TRENDS

Tue, 27 Jun 2023 12:58:00 GMT

What's Your STYLE?

You may have been told as a child to "Not judge a book by its cover," well, that piece of advice may have been true when you were a child, but no longer practical in website design. In a recent study conducted by Stanford Web Credibility Research , 75 percent of website visitors judge the credibility of a business on how its website is designed.

You may notice that some of these themes overlap, but by starting with the style that most closely resembles your brand's look and feel and implimenting other design elements will give you a unique website design. If your website is outdated, it may be time to redesign that tired-looking website with one of the top website design trends. GIVE US A CALL OR TEXT 330-651-7131

Starting A Business?

Tue, 20 Jun 2023 13:24:00 GMT

What's Your Digital Marketing Budget?

A marketing budget should be one of your top priorities when starting a business. The main concerns are where I should advertise, how much of my budget I should allocate, and where I will get the most significant return on investment. Some of these answers depend on the type of business you are starting and your overall marketing strategy.
According to SCORE.org , 82% of small businesses fail due to cash flow problems, and for start-up businesses that may not have as many resources as an established business, it isn't easy to stake a claim. Digital marketing with the website as the centerpiece of that marketing strategy is the best return on investment for start-up businesses. New businesses should budget 11.2% of their overall budget for marketing.
Now that you know the overall percentage of your budget, how should I determine where to allocate the digital marketing budget for the best ROI?
How Do I Create A Digital Marketing Budget?

Build a Buyer Persona
Identify Your Goals & Digital Marketing Tools Needed
Evaluate Existing Digital Channels: Owned, Earned & Paid
Audit Your Plan & Owned Media
Audit & Plan Earned Media
Audit & Plan Paid Media
Bring it together

Using the tools listed below, we can help you create a Digital Marketing Budget, and a unique plan for your business.

Develop or Redesign a Website
It will be at the heart of your digital marketing effort as owned media. All lead-generation funnels should point to the one marketing effort you have the most control over and will convert visitors into leads and customers while improving your brand's identity.
Include a Blog
Blogging is one of the primary ways to create fresh content weekly and drive traffic to your business. We offer blog tools as part of our website solution.
Search Engine Optimize Your Website
We include local SEO in your website development and digital strategy.
Content Writing
W ith SEO in mind. We offer content writing to optimize your digital content. It will help you rank for keywords related to your products and services.
eCommerce Store Selling Products & Virtual Services
Product catalogs with downloadable and virtual, and traditional products give you the power to increase your business profitability.
Reputation Management
Keep your online reputation excellent with our EZ Review Leader.
Google & Facebook Advertising
Using paid and earned advertising works well together, and we have solutions for both.
Site Management
We offer several budget-friendly and time management solutions to give business owners the control they need to manage their online business.

Getting Started Having a clear path to grow your start-up business is the first step to reaching your goals. Knowing where to allocate your funds for the best ROI and which tools will help you get there is part of our solution. We also enjoy helping with out of box solutions for our customers.
Be sure to leverage the passion you have for your start-up business to make it a success with our no-obligation online demo.
Give us a call 330-651-7131 or 724-624-8068

Top 5 Website Design Best Practices

Tue, 06 Jun 2023 13:11:00 GMT

Well-designed Websites Can Lead to More Business

Your website is most likely one of the first places a potential customer will experience an interaction with your business. A well-designed website can improve customer service, increase engagement, and lead to more conversions to closed business. Here are the top 5 best practices for website design to achieve these goals,
1. User-Centered Design The design of your website should focus on the end user, sometimes called The Buyer Persona. You want to identify who you are talking to and understand their motivation so you can target them correctly.
2. Mobile-Responsive Everyone is using a smartphone now, so your website must be optimized for mobile devices. Your website should be designed to adapt to different sized devices in both portrait and landscape views for Apple and Android devices in various sizes. Google is also looking for this kind of adaptability, which will affect your SEO ranking.
3. Clear & Consistent Branding Your website should reflect your brand's identity and message. The logo, colors, and tagline should be clear and consistent throughout your marketing, including your signs and print. This consistency creates a cohesive feel while making it easy for users to identify and remember your company's brand.
4. Fast Load Times Loading time can significantly impact the user experience and too higher bounce rates. The bounce rate is determined by how quickly the visitor leaves the site. To ensure that your site load quickly, we optimize your images, compress files, and minimize the use of heavy scripts when possible.
5. Accessibility Your website should be accessible to all users, including those with disabilities. We design websites with accessibility in mind, using clear and easily readable text, high contrast, colors, proper labeling, and alternative text for images. We can also install an accessibility tool like Userway for those more concerned about their customer's ability to view their website correctly.
By following these best practices for website design, we can help you create a visually appealing and user-friendly website. This can help improve user engagement and increase conversions, making your online presence even more effective.
Give us a call to find out how we can help your business. 330-651-7131 or 724-624-8068

AI & ChatGPT! Making Your Email Marketing EZ

Mon, 24 Apr 2023 12:30:00 GMT

Artificial Intelligent Features in Our Email Tool

I am THRILLED with some new enhancements that have gone live for our Website clients! The digital world is abuzz with AI, ChatGPT, and future capabilities discussions. The EZ Web Solutions now offers 2 new Artificial Intelligence features within the Email Campaign Tool!
What Is Chat GPT? ChatGPT stands for Generative Pre-trained Transformer and is a natural language processing tool driven by AI technology that allows you to have human-like conversations. The language model can assist you with tasks such as fixing spelling errors and grammar, expanding or summarizing text, and making it sound more formal or friendlier with just a click.
The Image Generator
The Magic Image generator will get your design's perfectly unique and custom images with AI., and make your emails and newsletters come alive. You can apply effects to them like frames, text stickers, frames, and so much more.
We want to make it easy for our clients to write Newsletters and Email Campaigns to keep their customers informed about what is happing in their business. We know you are busy, so these AI tools make it fast and simple to get your message out.

Can you update your website easily?

Mon, 17 Apr 2023 15:56:00 GMT

Keeping site content current and fresh is vital!

Keeping site content current and fresh is vital to attracting new customers, retaining existing and keeping them informed, and engaging Google so you are held high in the Search Engine Rankings.

Unlimited Support & Upgrades

Unlike traditional Web design and hosting firms, we don't charge our clients additional fees for technical support. Instead, we give you unlimited access to our knowledgeable and courteous Customer Care representatives. These dedicated specialists work with you during every step to update and promote your site. No matter the question or concern, we're here to help!

Rich Text & EZ Editing Tools

Our Rich Text Editor lets you update, edit, and add text to your site without losing formatting. You can also easily change text size, color, and font style. Our EZ Page Editor is a powerful interface tool that lets you see what the published page will look like. It's all based on a simple point-and-click system. Click on any page section to access menus for inserting, deleting, or editing text, images, or any other site component. And our site area override feature allows you to customize each page of your Web site in any way you desire.

Unlimited Site Modifications

You control every aspect of your Internet presence. There's no need to learn complicated programming languages. Our software lets you modify all text, images, colors, backgrounds, and components of your Web site as often as you like. Best of all, your changes appear online in real-time. Your customers never have to see an "under construction" banner. If you want to avoid editing your site yourself, we have several options to do it for you.

Google Fonts Integration

Google Fonts are free, boast hundreds of choices, are very Web-friendly, and are easy to use. But most importantly, you can use Google Fonts to make your business Website look unique!

Do You Need Help Writing Content?

We offer Content Writing Services for creating content that yields results. There is a reason they say "Content Is King."

Content creation is ranked the single most effective SEO technique by 53% of SEO professionals.
Content marketing costs 62% less than traditional marketing.
Companies with active blogs receive 97% more leads. (Content+)
70% of customers prefer to get information about a company from content rather than ads.
60% of consumers feel more positive about a brand after consuming content from it. (iMedia Connection)
The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%.(eMarketer)

Our system is ideal for helping you update your website or do it for you for you with our many solutions. Give us a call to find out more. 330-651-7131

How Writing Tools Can Build A Better Website answering the who, what, where, when and how of the business products & servicesand the clients needs & location

Tue, 11 Apr 2023 10:55:00 GMT

The 5 Questions Your Website Should Answer

In good literature, you will easily understand each character's message, where the story takes place and why they are motivated. It will answer the Who, What, Where, When, Where, and How. A good website is similar to a well-written play or novel.
Have you ever been on a website and needed help finding the information you sought? The messages the site wants its users to find should answer these questions:

Who is the business?
What do we offer?
Who does the company serve?
Why am I saying it now?
Where do I offer my services & products?

First, you must identify yourself and your businesses , discussing your past and future. What you stand for, and how you fit into the community.
Identify what you offer to your potential clients . Show your authority in the area of expertise to inform and persuade.
Who is your potential audience? Who is the message intended for, and how would you like them to respond to you? By phone, online forms, chat, or purchasing a product or service through your e-commerce?
Why am I telling my story now? Are you starting a new business, responding to a trend or current event, or have you been in business for years, have a solid history, and want to let the world know about your stellar reputation?
Where do you do business? Are you a local company doing business within a specific geographical area, or can your products and services be offered throughout the U.S. or worldwide?
These questions should be found easily on the website's navigation with one or two clicks. It may be challenging to convey all this information on your website because it is second nature and internalized it as a business owner.
This is where we can be a huge help at The EZ Web Solutions we offer the EZ Design Wizard to ask questions about your business to help you discover what you want to say to your audience.
Give us a call 330-651-7131 or email at info@theezwebsolutions.com for a free consultation and demonstration.

Changes In Your Company?

Tue, 04 Apr 2023 09:58:00 GMT

New Product, New Name, New Service?

Has there been a change to the company name, products, or services? Then it's time to change your look, message, and focus. These changes usually require transforming how a company represents itself in print, signs, and digitally.
A website is an online form of the business that must match the company's brand, so the website needs to adapt the new company logo, color tone, message, and values to represent the "new" message.

What are some reasons a company rebrands?

Company Growth & Changes One recent rebranding is Dunkin' Donuts to just Dunkin'. The company is growing and changing, and today is so much more than just donuts. The company brand that started as coffee and donuts no longer fits how the world is changing and wanting healthier fast foods.

Mergers and Acquisitions Another standard change in business is that companies come together and purchase another company making significant changes for both businesses. They may need to merge their names, brands, and focus. The result can be minimal or require a whole new website redesign.
A New Perspective from Management Management may develop from two or three successful locations to a franchise. This expansion will require a different marketing approach, and these changes must be communicated on the website.
Release of a New Product or Service Most successful businesses adapt as our world changes, and these additions, removals, and product changes must reflect in the website redevelopment. You will also want to promote these new releases to attract new customers to your business.
Technology Changes Technology changes may also require a company to redevelop its website. In 2015 Google introduced a new mobile-friendly algorithm, and in 2020, they switched to mobile-first indexing for all websites. A website redesign has become necessary for all companies that want to stay relevant online.
Competitor Rebranding If your local competitor is rebranding and redesigning their website, it may be time to up your branding and web presence. A new look and feel to your website can be the best way to help a business become more successful and compete.
Your Move As times change, there are many reasons to choose a website redesign, and we would love to be a part of that process. We offer a no-obligation demo website to show you some advantages we can bring your business over the competition.

SSL Certificates & Website Redesign

Tue, 28 Mar 2023 11:33:00 GMT

Is Your Website Secure?

Have you noticed some websites start with http:// and others with https:// ? What's the difference? The obvious answer is the S , but what does the S stand for? S means secure . One looks trustworthy to Google, and the other does not, and the trustworthy one will get a better ranking.
HTTP:// vs. HTTPS:// What does it mean? HTTP:// means Hypertext Transfer Protocol and HTTPS://adds security to set it apart and protect against hackers. Since 2018 Google has started to penalize sites without the SSL certificate. If you have an older website, you may not have a security certificate and get the following type of warning.
How does an SSL Certificate Work? I don't want to be too technical, so in simple terms, the certificate uses a type of key. One type is a public key the other is a private one. If you are using forms on the website with a secure server, the only way to access the message when it's on the server is for hackers will only receive the code, not the actual message.

Does My Website Need an SSL Certificate? Here are some benefits of an SSL certificate:

Keeps your data secure
Prevents hackers from stealing information from your site
Confirms ownership of the website
Increases trustworthiness
Enhances SEO

The HTTPS:// replaces the HTTP:// address and lets users know you are using secure technology. Website visitors do not trust a website without an SSL certificate, and this will lead to a "NOT SECURE" warning from most web browsers, so your visitors will turn away from your website.
Where Should I Get My SSL Certificate? We include these certificates with our published websites. If you have a site without a security certificate, we would love to show you a demo website and explain how our system can help you with site security and in many other ways.

7 Reasons to Revamp Your Ecommerce Site

Tue, 14 Mar 2023 16:49:00 GMT

Are You Selling Products Online?

If you are selling products online now or would like to in the future, let's look at why you should and the process.
1. Not Mobile Friendly If your website is not mobile-friendly, you are missing out on a large population that can purchase your product. Google indexes mobile sites first. Sites built for phone use will appear higher in search results. It also makes sharing your information easy on social media sites.
2. Lower Your Bounce Rate and Raise Your ROI Your website and e-commerce redesign will improve your bounce rate and bottom line. People may be leaving your site for many reasons, including confusing navigation, old or uninspiring design, technology that could be more user-friendly, and a message that is not concise. Another reason people leave a website is that purchasing items online is too difficult. We even have a tool to see how many abandoned carts you have.
3. Your Website has Declining Sales Redesigning your website with e-commerce in mind should boost your online sales and bottom line. A bad user interface will be a deciding factor in redesigning your website. 4. The Design and/or Products no Longer Match Your Target Audience A website selling high-end jewelry should look and feel very different than a site selling camping equipment. A website redesign can bring the right customers to your site and your store
5. The e-commerce Platform is Not SEO Enhanced Our system has built-in SEO features that automatically place keywords and descriptions in a metadata area for each product. You can also make changes as needed to this area if you choose.
6. Control Over Your Store At The EZ Web Solutions, you will have control over the content in your store to manage inventory, images, specials, coupon codes, discounts, and much more. We offer various service levels so you can grow your business at the rate that fits your business without gouging you when you become more successful.
7. You Are Not Currently Selling Online Your current website does not offer online sales. If your site is DIY, it may not offer online sales or be easy to manage. We offer a free demo to experience how you will work your store online.
Give us a call or email at info@theezwebsolutions.com

Page Speed = Money

Wed, 08 Mar 2023 10:36:00 GMT

Why Do I Need Fast Website?

When visitors come to your website, it must load quickly. How quickly? Google recommends your page load time should be under 3 seconds. The reason is apparent, the faster pages load, the better the user experience. The better the experience for the user, then Google will reward your site with a higher organic ranking.
We live in an instant world, and Google is no different. It gives you a Quality Score to determine your speed from 1 to 10. To ensure your site loads quickly, we optimize images, compress files, and minimize the use of heavy scripts. If your site has 3 or 4 videos on the home page, this will slow your site considerably depending on how these videos are loaded. Google's score includes all three versions of your website, desktop, tablet, and mobile.
A speedy page is an integral part of boosting conversion rates and sales. A few extra seconds of website load time may not seem like much, but as each second your site takes to load, the potential to lose out on prospective customers or clients increases. Call us for a free website demo, and we can show you how our sites will meet your business goals.

5 Ways to Make Website Redesign Interactive

Tue, 28 Feb 2023 13:13:00 GMT

Websites Should Give & Receive Information

You just experienced an interactive animation by scrolling through the page.
One of the beauties of a website design is to make it interactive. Unlike the old days when websites were more like a brochure, today's websites are used to give and receive information. Here are a few ways to make your website redesign more interactive
Some interactive site designs will create a seamless user experience by directing them on what to do next, and other techniques could be more apparent to the user.
Here a some of the ways we can make your site interactive:

1. Using Call To Action Buttons

Users can interact through the standard CTA buttons or through an animated scrolling gallery of images. These can commonly be seen in the header of the home page. It can also be used as a click-to-call feature or an email link.
Here is an example below.

2. Using Videos, Sliders, Waterfall & Carousels Widgets

Breaking up the vertical movement will condense the website content and allow customers to view images and videos with just a click on a desktop website or swipe on a mobile device to view more information. Click on the images below to see how the waterfall can be interactive.

3. Replace pdf forms with online questionnaires

Having forms that your customers have to download, print, fill out, and then fax or upload to the site is a challenging experience. An online form can gather the same information and simplify the process.
Interactive online forms can be used for reservations, booking appointments, or scheduling. These are great for doctor offices and onboarding processes. These forms can also be used for newsletter signups and requesting a quote, and we can even create an online form to populate a specific group in your customer relation manager (CRM). They can even be a seamless experience leading the user to the next page, as we do in the EZ Design Wizard.

4. Gathering Reviews & Testimonials

Adding this kind of social interaction brings trust to your brand and can be used as an SEO tool. There are a few ways to use this on our sites. We recommend the EZ Review Leader. It captures less-than-favorable reviews and promotes positive reviews to Google, Yelp, Facebook, or any other lead-generating site you may like, and it can be industry specific.

I had a good experience.

I had a bad experience.

5. Sharing through E-commerce

We make our online shopping experience reciprocal by using products with descriptions, images, 360 virtual reality views, videos, customer reviews, social sharing, wish lists, and comparison shopping. We also offer customer accounts, a reordering feature, and coupon codes to purchase products and items like digital downloads and classes.
Notice the social media icons that can be shared to facebook, tweeted to twitter or pinned on Pintrest.

Some other interactive features we can help you implement on your website are:

3rd party code for things like live chat or chatbots.
Multi-Language website
Google Maps
Private password-protected page
Blog pages can be shared on social media sites, and comments can be left by visitors to the site.

Good Design is Interactive Design

Website design is always evolving, and it has become a way not only to receive information but also to experience it. If you need a website design so your customers can have an experience, give us a call. We love coming up with solutions to solve problems using technology for your business.

What does Google E-A-T?

Tue, 21 Feb 2023 12:34:00 GMT

Quality Comes in Food and in Web Content,

& Everyone Wants what they want.

Enough quality content is one way to get your website a good Google ranking. A few ways to achieve this is by writing the content yourself or hiring content writers to do it for you. You want to go beyond showcasing products, services, and the vision for the business.
Creating content takes on a dynamic form beyond just text on your website pages. You will want to create blogs, long-form articles, and other copywriting strategies that are original content. Keeping your content compelling, captivating, and inspiring will keep customers engaged and deepen the connection with your readers and your brand. Building this trust will likely mean they will choose your brand over your competitors.
What is Google's E-A-T?

Google's E-A-T will measure your website's credibility. What do Google's algorithms use to evaluate the search quality of your site? They use three criteria:

Expertise
Authoritativeness
Trustworthiness

= EAT
Google wants consumers to find the best web results for their search that will meet their needs. Without this kind of sorting, it would be like finding a needle in a haystack to find relevant information.
How does my business Apply the E-A-T Strategy?

Expertise

You must show Google and your audience that you are an expert in your field by giving enough relevant original content. Google looks for keywords to bring the most relevant websites to the first page of the search.

Authoritative

Google looks for sites that rank well among other sites with similar content. Your site must be read and shared with an interested audience. Coming full circle, this takes us back to the basics by using Google's ago-old ranking factor by using pertinent reciprocal links.
Quality links tell Google your site is trustworthy; others recognize you and mention, share, and refer to your website as an authority: the more quality links, the better your reputation and the higher your chances of ranking better online.

Trustworthy

Websites with high-quality ample content show trust but don't guarantee trust. Just like in the real world, trust is built through time, perseverance, and trying to build relationships with your readers.
Building trust can be done through blogs, articles, and other content by giving your audience tips and helpful information without giving away all of your trade secrets.
The Bottom Line Websites have come a long way since the beginning and are designed to help users in many ways. To help users find the best information, you need sharp, quality content that is written accurately and with authority.
Contact The EZ Web Solutions to help with writing content for your website. We can use quality content as a marketing tool to raise your website and increase your target audience's visibility.

Affordable Website Redisgn with SEO in Mind

Tue, 14 Feb 2023 14:02:00 GMT

Evaluate Your Website & Buisness

Redesigning your website is about meeting your customers' needs by incorporating an attractive web design while promoting your products and services and attracting new clients.
We recommend a website redesign every 3 to 5 years. To accomplish that, you will need to choose what stays and what goes—retaining which features are effective and letting go of irrelevant elements. You will also want to ensure you aren't compromising your site's old components like SEO.
Evaluate Your Website
Determine the top three to five products and services you would like your website to rank. This information is essential to reassess your SEO strategies. Other things to consider are the local areas you would like to rank. Review each of these areas in the past and note the methods that worked for your website and those that didn't.
It would be best if you focused on what was working, what didn't work, and which areas are new to your business once you acquire a new website design.
Keep Keywords in Mind
Keywords are vital to your website's overall text as part of your SEO services because they will determine how well you rank on search engine results. Before revamping your website, you should examine the keywords you used in your content.
By studying, analyzing, and listing specific keywords that brought the highest traffic and conversions to your website, you'll know what you need to retain and eliminate. List down all the valuable keywords you can still use on your site once the web design is improved.
Plan Your Actions
A new design for your website needs to be based on valid reasons before you hire a web design company. Consider your website's current online ranking and whether it will be affected once you redesign your site.
Making a list of keywords and search queries and determining their location and hierarchy across your web pages will also be helpful. Determine which internal and external links to your website can also help maintain your ranking! Before you begin, remember to back up your website and the sitemap to avoid losing any critical data.
Monitor Your Traffic
It's essential to continue monitoring your web traffic and overall performance. The data you acquire with your newly improved website will help you manage your SEO.
Keep track of your website statistics, mainly how well your new pages appear on online results. Monitoring your ranking is also essential so that you can watch for any changes you'll need to keep your SEO ranking high.
Redesigning For SEO Ranking
Redesigning your website is a process that requires careful decisions to ensure you will retain or improve your SEO ranking. The methods you've applied to your website will contribute to your achievements. Keeping these tips in mind will help you to retain your data, rankings, and customers. Relying on a local SEO company is recommended to help manage your website and provide you with an effective web design for your business.
Your Next Step Are you looking for an affordable SEO company in the US to assist you with handling your website? The EZ Web Solutions is a website design company dedicated to providing digital marketing solutions to help your business succeed online. Get in touch with us today to find out about our SEO programs!

4 Reasons For A Responsive Website Design

Mon, 23 Jan 2023 14:54:00 GMT

Benefits of a Mobile Ready Website

If your website is not mobile-responsive, you are missing out on valuable leads and customers. Most internet traffic takes place over a mobile device, and smartphone technology represents about 52% of worldwide web traffic. A study released by Salesforce found that "83% of mobile users say that a seamless experience across all devices is very important."
Why Redesign to a Mobile-Responsive Website?
1. It gives the User a Better Experience - UX When a website is designed for the web, it is easy for customers to read and use. They will tend to stay on it longer and be much more likely to contact your business. It will load faster with fewer errors, increasing their confidence in your business and thus building confidence and trust.
2. Cost-Effectively Improves Search Engine Ranking Mobile-responsive website design is an excellent way to boost SEO. It dramatically reduces the need to have duplicate content on your website, something search engines will penalize you for having. It can also enhance your website's performance and bounce rate. You will get a higher search engine ranking when you improve these scores.
3. Updating is Easy A responsive website will make it easy to update information and maintain the changes on your website. You will not need two separate developer teams to keep your website up to date. Easy updating with the EZ Web Solutions system will save time and costs in the long run.
4. Accessible to a Larger Audience With a mobile design, more potential customers can reach your business. Increased traffic will be a large part of your market. You need to have a responsive website to provide a usable website experience for half of your potential customers. If you were to increase your website traffic by 50 percent by creating a mobile-friendly website, you could increase your potential customer base.

To Conclude: A website designed to be mobile-friendly and performs for desktop, tablet, and mobile is a necessity for businesses today. Failing to have a responsive website will mean having less visibility online and more time & resources to update their website.
We are a website design and SEO company in Ohio and Pennsylvania. If your business needs a team of experts to create or recreate a mobile-responsive website for your business, get in touch with us today.

Does your Website Design Represent Your Brand?

Sat, 14 Jan 2023 14:01:00 GMT

Colors, Logos, Fonts, & Slogans Build A Brand

To build your company's brand and be taken as a serious and credible business, your website needs to display a strong brand image. The image you want to portray should accurately capture your brand's essence and reflect in ALL of your advertising. A strong brand image can take a small business and make them stand out among its larger competitors leveling the playing field.
Here are some key ways to build your brand to identify your business.

1. Know Your Colors

The colors you choose for your brand can say a lot about your business. Blue, for example, shows trust and reliability. Hot pink shows a sense of urgency but does not show the same kind of aggressive action as red. Green is very versatile and can make a brand convey your products are natural and healthy.
Decide on a standardized color palette, and use the same colors for your logo, website, signs, marketing material, and product packaging.

2. Use A Unique Font

Your font choice can also bring your brand identity. Choose a font that is easy to read and conveys the right message. Using a playful font for a site that has to do with children works well, but you wouldn't want to use this same font for a law firm.

3. Create a Memorable Slogan

A slogan should be short and catchy and one that people can easily remember. It should also be unique and tell your story in just a few words. "You're in good hands"... you think of AllState Insurance.

4. Be Consistent

Your brands' unique identifiers should be on all your marketing materials, both physical items like trucks, signs, and apparel, and in digital formats like social media, websites, and other online marketing.
Building A brand's identity takes some work, but it can be easy with the right guidance. Let us help you build your brand through logo development, website design, and social media management. Contact Us

12 Top Reasons to Redesign Your Website!

Mon, 09 Jan 2023 12:04:00 GMT

Even Your Pets Know it's Time to Redsign Your Website!

An attractive website is the first step to making a good impression on your website visitors. If your website needs to be updated, it could be turning potential customers away. Here are a few signs to tell if your website needs a facelift.

Does your design represent attract current & potential customers & represendt your brand?
Is it Moble-Friendly?
Does it rank well on search engines like Google?
Is it updated regularly & contains enough content?
Is it interactive & captures potential customers?
Does it load quickly?
Is it secure? SSL Encryption.
Are you selling a product or service?
Do they leave the site quickly?

10. Is it challenging to find information? 11. Has there been a change to the company name, products, or services 12. Greater control over updating your website
A stunning and functional website design will bring more clients to your company's website. Keeping your website updated with our easy-to-manage system may change the way you do business. Your brand will be better represented, provide a good user experience, and make your business easy to find. Seek an affordable website designer that knows how to put your best foot forward.
Give us a call 330-651-7131

Organic Facebook Marketing

Tue, 03 Jan 2023 16:45:00 GMT

Grow Your Business on Facebook

It is essential to be on every social media platform to be recognized, but the most popular one is Facebook. Here are some tips to network and market organically on Facebook.
Create An Ideal Client Profile First, you want to create a client profile using the demographics of location, gender, age, and interests. What ties your clients together? Are they interested in motorsports, fashion, or starting a business?
Create or Recreate your Personal Facebook Page Creating a professional and attractive facebook page to attract your ideal customer is your second step. If you don't have a Facebook account, I suggest you start one. Whatever yourproduct or service is use those images on your personal page with the services you offer, the logo, website address, phone number, and colors of your business.
Searching Groups Start by searching groups in the area where you want to do business and the type of people you would like to do business with. Look for groups of 500 members or more that have activity every day, usually above five posts per day. Look for groups that are interacting, not just posting about their business. If they are not interacting, it is an excellent time to start becoming more active in the group and start conversations with some members. I like telling them how nice one of their projects looks or something else positive about their business. Be sure to read and follow the group rules and use netiquette.
Posting There are several types of organic posts. (We are not talking about paid advertising here.) The first type of post is a Visibility Post, where you introduce yourself to get noticed. It's not about your business. It is excellent to use infographics. For the New Year, I found a few new groups said hello, and asked them to post something about their business. I got two new connections for referral partners in a new area. You can also search for posts in the search bar that are looking for your services. Even if it's an old post, responding to each post looking for the type of services you offer will expose your business to anyone using netiquette before posting.
Create An Action Plan for your Business:

Ideal Customer Profile
Create a Profile to Attract your ideal customer
Search & join Facebook Groups
Create Organic Posts
Comment, Like, and interact
Leave pictures of your products
Offer a Free Consultation
Start 5 conversations a day and make friend requests.

Remember to be consistant as it takes time to get results. Post Before and After images, client Reviews, Why you love what you do, and most of all be Yourself.

Reputation Management

Tue, 20 Dec 2022 15:34:00 GMT

The EZ Review Leader

PROMOTE GOOD REVIEWS, & CAPTURE NEGATIVE

Your business rating impacts business. We work with you to bring in good reviews and minimize the impact of bad ones. Getting positive reviews is very important for SEO ranking, building trust, and bringing you more business.
The EZ Review Leader helps small and medium-sized businesses quickly gather positive reviews to be published publicly and capture negative reviews. This type of reputation management allows the business owner to respond to a customer that had a bad experience and make the necessary adjustments, giving them a second chance to get a positive review.

POST POSITIVE REVIEWS ON PUBLIC SITES

The positive review will direct customers to post on any public site they want. Some sites we will help you get positive posts to are significant sites like Google, Yahoo, and Yelp. We can also direct them to directories like Angieslist, BBB, YP, and others. Social media sites like Facebook, Foursquare, LinkedIn, Nexdoor, and Twitter will drive traffic to your business.
Other types of listings can be local listings like BBB, EZ local, YellowB, Judy's book, and others. Industry-specific sites for Autos and Cars are car Gurus, cars.com, dealer rater, edmunds.com, auto MD, and repair PAL. Consumer advocacy like reseller rating, consumer affairs, and measure up will let you stand out among other businesses in your industry. Other industry-specific places to get noticed are dentistry and restaurant and dining sites like Fodors, OpenTable, and Zagat.

THE RESULTS:

You have created a Review and Lead Generating system all at the same time. Your Reputation is shown in Search Engine Results, and Customers are now more likely to choose YOUR business for their dollars.

SEO Search Engine Optimization

Tue, 13 Dec 2022 19:48:00 GMT

Affordable & Effective SEO

Having a bold, beautiful website is only half the battle; getting found by those looking for your product or service is difficult for most businesses. Most website companies overprice their search engine optimization, disclose what they are doing for you, and in some cases, may hurt your SEO. We offer several search engine solutions that are affordable and deliver long-lasting results. Our team stays up to date on the latest SEO algorithms and trends. We use a result-driven approach and are completely transparent, so you know what we are doing and how it impacts your search engine ranking.
Our focused approach has helped countless businesses achieve their desired results, with 5 main SEO components.

keyword research
On-Page Optimization
Creating Unique & Consistent Content
Implementing Backlinks
Local Google My Business Postings & Optimization

We can give you the desired results with one of our affordable SEO services.
Keyword Research Research & target relevant search terms
We interview you to help us find the terms your potential customers use to find your product or service. We research the keywords you want to rank for and focus on where your current traffic is coming from, what competitors use to rank on the search engines, industry terms, and manual investigation. We give you a list of suggested keywords and ask for your input on which words to target first.
Content Interesting, High-Quality Content
We research content that will interest your audience and bring them back to your website to learn more about your business and how it can help them.
One aspect of content writing that challenges most business owners is knowing what to write about weekly and what is trending— and writing about topics that will give a good ranking. To rank high on search engines, your content must be unique. The EZ Web Solutions handles all of this for your business.
On-Page Optimization Website and SEO audit
We scan your website, looking for any flaws. The SEO requirements change frequently, and if your site does not meet all the stipulations the major search engines set forth, it may hurt your ranking and your business. We also optimize your site for you updating your title tags, descriptions, header tags, and image alt tags to ensure your site is fully optimized for search engines.
Backlinks Genuine natural backlinks
Backlinks are when another site and yours link to one another. Backlinks are one of the main ranking factors for SEO. We believe in using genuine backs for the best results. Some companies will buy unnatural links or use a personal blog network, and this is not recommended. Artificial links can hurt your SEO ranking. The purpose of backlinks is to suggest content or a page that is useful to someone else, so they naturally recommend it. We will do the research and reach out to other sites that may also benefit from linking to your site.
Local Google My Business Management Maps, Optimization, & Postings
Another important aspect of SEO is GMB management. Your business should be visible on a local Google map. We set up or claim your GMB listing, optimize it for maximum visibility, and post new updates and photos. Google benefits include posting your hours, website, phone number, reviews, and directions to your business. We will also post updates, sales, promotions, and photos to help you reach new customers and connect with existing customers.

On & Offline Sales | More than a Website

Wed, 07 Dec 2022 12:00:00 GMT

Increase Revenue, Decrease Expences

Driving on and offline retail for businesses and decreasing expenses is the goal for big box stores and local businesses. Each has its advantages and disadvantages.
Let's take a look at the big box stores; they do several things very well:

Mass Marketing
Excellent Website & Mobile Presence
SEO
SEM Googe Search engine Marketing PPC
Social Media & Online Campaigns

BUT they have one challenge: To build customer relationships.
Local Businesses have the same goals, with one advantage they have customer relationships. Their challenge is that they might have a basic website but a massive advertising budget and resources gap. Making online and offline marketing is where The EZ Web Solutions can bridge the gap, so they are competitive in a crowded market.
There has been a significant shift in the last few years for the big box stores that used a stale business model: companies like K-Mart, and Sears, who are no longer in business but also stores like Macy's, who have continued trouble. Companies without dated ways to reach customers should increase their digital, e-commerce, and direct consumer marketing. Local businesses need to be online and drive traffic to the brick-and-mortar stores.
How are you driving revenue?

Paid Googe Ads - Pay-per-click, Google Ad words will get you in the game quickly, and you will show up in one of the top three spots locally.
Mobile Website - People don't just scroll at home. They are actually looking for reviews and searching for products while they are in a store.
Reviews - Increase SEO value and quality traffic to your website with reviews. Check out our Review Leader to get quality reviews. Google and Social Media are two of the top resource for reading reviews.
Social Media - Do you have a social strategy? Is your content valuable? Are you posting consistently, interacting with your audience, and calling them to action? We can help with one of our social media packages.
Email Marketing - We offer email templates and an updated CRM to provide more branding opportunities and compete with major retailers with bigger budgets.
Offline Retail - Connecting online and offline retail using our online coupons in the store is a great way to bring them into the store and then have add-on sales.
Ongoing Subscriptions - with having customers subscribe to your products monthly, semi-monthly, yearly, or whatever works for them.

Local businesses can take advantage of online sales affordably with our website and e-commerce platform and be competitive with the big box stores. Give us a call to find out how. 330-651-7131

Google My Business

Wed, 07 Dec 2022 10:42:00 GMT

Local Maps, Posts, & Visibility

Having your business show up on local maps is vital for any business, service, industry, and retail. When someone is searching for your product or service on Google, have you noticed a local map? This map represents all the businesses in your area, providing the type of business you want.
The EZ WebSolutions will create or claim your listing, optimize it for maximum visibility, and post new photos and updates monthly with our EZ Elite Social Management Marketing subscription . With our local SEO package we work on optimizing your website for local search terms to ensure you appear in the local search results you are targeting.
Google My Business is very valuable for companies. It is a platform similar to Social Media that helps customers find your business hours, locations, website, phone numbers, reviews, and directions to your business. It also allows you to post updates, sales, promotions, photos, products, and services. You will reach new customers and provide updated and fresh content to keep your listing visible for those searching for the products and services you offer or your business specifically.
If you would like more information, give us a call 330-651-7131 or email us at info@theezwebsolutions.com

5 Tips to Grow Your Business On Social Media

Tue, 15 Nov 2022 18:05:00 GMT

More Than A Website | Social Media

Your website should be the hub of your online business but not the only type of online marketing you should do. Using social media correctly can differentiate between a successful business and a failing one.

USE ALL SOCIAL MEDIA NETWORKS THAT "FIT"
Social media has an abundance of platforms. Facebook, Twitter, and Instagram are the big three. However, it would help if you considered using all the social platforms your customers will frequent. LinkedIn if you are appealing to professionals, and Pinterest for businesses with a visual interest. Snapchat is for a younger crowd, and Google Plus is for anyone looking for a local business. Decide which networks work best for your business and capitalize on their features.
CONSISTENTLY POST.
You can take time off, but that doesn't mean your social media should, so you get a consistent following. Plan your content in advance and schedule it out a month to3 months at a time. This will give you a clear, concise message.
TIMING POSTS TO YOUR AUDIENCE.
If your engagement is low, you are not maximizing what the social media platform has to offer. Know your audience and when they are most likely to frequent the social media site by studying the analytics of each site and scheduling your posts for peak engagement times.
ENGAGE
according to Forbes, Brands Should Take A Social-First Approach and should respond within hours. Engaging with customers is now more than ever an important aspect of social media, especially in reviews.
TOOLS & SUPPORT
We offer Social Media tools within our platform to make it easy, and we also offer social media Elite and Standard marketing packages if you would like a professional hands-off approach.

Give us a call or text to find our more at 330-651-7131 or email us at info@theezwebsolutions.com

Blogging - More Than A Website

Tue, 08 Nov 2022 12:22:00 GMT

How Often & What to Post on Your Blog

In today's online sea of websites, social media, videos, reviews, and so much more, it's now widely known that JUST a website is not enough. Last week we talked about content marketing, and one aspect of content marketing is blogging. Companies with active blogs receive 97% more leads, according to maWebcenters.com. Our Oasis platform offers wordpress.org and Blogger blog installation at no additional charge, and a blog widget is included at no extra cost in our Oasis system.

How often should you post? There is no hard and fast rule, but it depends on your business. According to Hub-Spot B2B companies that publish 16 blogs per month receive 3.5 times the amount of traffic as companies that publish 0-4 blog posts per month.
Blogging is an ongoing process. Refrain from thinking of blogging as an activity that will bring immediate traffic. 75 percent of blog views and 90 percent of blog leads come from older posts. Once you reach the magic number of 401 blog posts, companies experience a significant spike in traffic, about twice the traffic of companies with fewer posts on their site. Consistently writing four bogs weekly for six months will yield that magic number of 401 posts.
What should you write about in your blog? That depends on your business. Get to know your visitors and customers. Tell them about your services and any new services you offer, why using your company is more cost-effective, and target the prospects you are looking for in your posts.
In Conclusion Posting a blog takes time and effort. We suggest original content written by the business owner or a service that will give you original content. You will find blogs written by companies outside of the United States. I would caution you to be wary of these kinds of businesses as they may not sound like native English speaking on the page and be difficult for your audience to read and comprehend. There are services where you can purchase pre-written content that they sell to thousands of customers. While this is probably better than no blog, "original copy" is written specifically for your business and your services.
If you would like to find out more about our blogging and contet writing services, fill out our form and we will get back to you.

You Need More than A Bold Beautiful Website, you need Content Marketing

Thu, 03 Nov 2022 11:24:00 GMT

Websites have come a long way and having enough, and the right content is vital. Managing an online business is more than just focusing on your operations, managing inventory, and ensuring up-to-date pricing.
You will need to promote your brand as well. In the "old" days, everyone talked about keywords. That is no longer how Google indexes websites. Search engines are looking for good original content relevant to your site. You will hear it say, "CONTENT IS KING."

Optimizing Website Content for Best Search Results.

The Right Keywords - Keywords are important, but how it differs from the old days is that they should be a part of the text itself. Researching the latest trends, themes, and topics related to your website and a niche market you belong to attract the interests of your shoppers and visitors.
Analyze Keywords - Once you have created a list of keywords, you should extend that research to find out how many searches they received last month. You want to select the keywords with the most results because they can bring you the desired outcome.
Using Keywords - Once you have determined the right keywords, you can apply them correctly to your text. The best way to create proper SEO text is to have headers, sub-headers, paragraphs, and lists when appropriate. Using the most popular keywords in the headings will rank your content higher than those who do not use this technique.
Outsource - This can be an extensive project as Google likes to have all these requirements, and you want to keep the reader in mind. Google also has a condition of a minimum of 400 words per page. Enlisting the help of The EZ Web Solutions and our professional content writers will improve your brand's visibility. It will also take the pressure off of you to create content that will bring the clicks you are looking desire.

In Conclusion
Building a beautiful and effective website today goes far beyond just the looks of the site but the placement of the words and images. This carefully crafted content will then be used in the next phase of your website, the creation of your SEO (search engine optimization). It is essential to depend on the experts to ensure you meet your goals.
Contact us to help you create a Bold, Beautiful Website with the right content. Text or Call: 330-651-7131 Email: info@theEZWebSolutions.com

Is Having a Website Enough?

Tue, 25 Oct 2022 10:57:00 GMT

What Else Can I Do To Help Visitors Find My Website?

With the sea of websites on the internet, just having a website will not bring the business you hoped for. Yes, it is your business's first step to an online "Hub." Having a website and visitors finding it are two very different things. Imagine having a party with great food, decorations, and live music, but your guests do not show up because you forgot to mail out the invitations. That's the same as having a website without engaging in other digital marketing strategies.
The sales funnel starts with various digital marking strategies that bring visitors to your website. These tools will help your website become an option for customers to learn more about your business. What are they? I'm glad you asked.

Content marketing. Content is the number one way Google finds your website. Customers want fresh and relevant content through words and images on your site.
Blogging is content marketing but in another form. We have a blog tool embedded right in our system that makes it easy to blog. Did you know blogging four times per week will increase your website traffic by 4.5%?
Social Media There is over 133 social media sites, but you don't have to do all of them. Engage in the platforms that are popular and relevant to your business.
SEO Search Engine Optimization helps Google raise your business to the top of the search. Having the right content is the first and most important part of SEO. An SEO expert then uses that content to create title tags, page titles, page descriptions, alt tags for images, etc.
Geo Marketing If your business has a physical location, having alerts pop up on your website to encourage customers to give you a call or stop by is an excellent reminder that your business is close to them.
Ecommerce Selling products and services online is ever-increasing, especially after the pandemic. Did you know you can sell your service and hold the meeting right on your website?
M-commerce. What is that? Mobile commerce makes up over 30% of all US commerce. Everyone is on their smartphone researching and buying.
Digital Marketing - Google and Facebook both paid and unpaid advertising. You need to be different, genuine, and authentic and create good content to stand out that people seek and enjoy. Groups are critical. Do you have a group you run?
Email Marketing - We have updated our CRM and email marketing system. Create groups and email out newsletters to those specific groups.
Google My Business - I help all my customers get on Google maps, even if they do not have a physical location. Updating your Google My Business page with information is critical.
Reputation Management We have created a way for businesses to attract good reviews and manage negative ones that can potentially hurt your business. Be proactive with our EZ Review Leader.
Human Interaction. You may be part of the Chamber of Commerce, a professional organization, or a referral group. These are great ways to connect with potential clients or get referrals though keeping in contact through email marketing, social media, and newsletters.

To find out how we can help your business, give us a call or text at 330-651-7131 , or email at info@theezwebsolutions.com .

Our EASY (EZ) Website Process

Mon, 17 Oct 2022 10:38:00 GMT

Our goal is to help you every step of the way
with your new website!

Our goal is to make the process of understanding how a website can work for your business easy. That's why our name is "The EZ Web Solutions."
Once we set up a 15-minute consultation, I will find out the goals of your business in the next five years. We ask a lot of questions and tell you about us. I call my business "The EZ Web Solutions" because it is more than a website. We do our best to solve problems you may have in your business. It can be scheduling probems, time, issues, incoming calls directed to the correct location, or finding the customers that best suit your demographic.

OUR PROCESS:

Consultation
A 15 - 60 minute consultation by phone or in person.
Demo
We build a FREE demo website with suggestions from our consultation. This demonstration is a visual aid to SHOW you some of our solutions, and we go over pricing for the website design and development and the monthly maintenance and hosting.
Plan
Once you decide to use our services, we develop a plan together using our EZ Design Wizard. The first step is the On-Boarding, which will give us an overview of your business, the colors, fonts, and layout you would like.
Designing
Some customers start with the demo website layout and colors, and others begin with a new concept. Either way, we want your website to reflect your business. We continue with the Design Wizard to the Header and Footer areas.
Development
Once you approve the conceptual design, we begin the development stages of the site. Follow the Design Wizard to the Pages area of content for the site, where you can upload your text and images. Ecommerce may be a part of this step if you have a store selling physical or virtual products as part of your business.
Testing
Once the site is complete, we will test the site and as you to try it as well. We will check emails, forms, and page titles. We will check title tags, image alt tags, page descriptions, and keywords if you opt for SEO (Search Engine Optimization) as part of your website build.
Maintenance
The last step in your website purchase is long-term maintenance. We offer several options, or you can combine these options. We offer a do-it-yourself option with 24/7 tech support in the United States. We can also keep your site up to date if you wish with a monthly retainer or on an as-needed basis.

Our goal is to help you every step of the way and build a site that is right for your business. We know the web is ever-changing, so as part of our ongoing support, we offer free upgrades as they become available. Your site never has to be out of date. Get in touch with us today to get started with your FREE consultation and FREE demo. 330-651-7131 or info@theezwebsolutions.com

7 Key Steps For A Start-Up Business or Revised Website

Mon, 10 Oct 2022 13:29:00 GMT

Starting a new business or making your current website more effective?

Here are seven key steps to get you started.

In today's market, whether you are a real estate agent, a manufacturer, a restaurant owner, or any kind of start-up store with orwith-out a physical location, your company's success depends on a bold, beautiful website that will be search engine ready.
Or, if you are making your current website more effective, here are seven key steps to get you started. When you hire The EZ Web Solutions, we will guide you every step of the way.

1. Obtain a Good Domain Name

Make it easy to spell and keep it as short as possible. We recommend under 15 characters and less than 3 words.

We think the .com extension is the best, but using popular ones like .net or .org is also great

Avoid hyphens and numbers.

Make it memorable

Check the price. Domains are for sale at all price levels. We offer available domains free for one year, but you may want to consider buying a premium domain on your own.

Create an SEO-Friendly URL. Use keywords and phrases to accomplish your website goals and geo-locations if appropriate. (i.e. LasVegasPlummber.com)

2. Build a Scalable Website and Hosting with good tech support to Grow With Your Business.

We recommend starting with our premium package and e-commerce if you sell products, need a donation button, or have virtual items for customers to purchase.

We offer a variety of packages and ala cart options for your website. You may want to start with a basic five pages site and add pages or eCommerce as your business develops. We have options from doing it yourself to hiring us on a per-hour rate or keeping us on retainer for up to 10 hours of work per month.

We offer virtual Web hosting with three options, basic, standard, and managed options. You can oscillate back and forth between these options as your needs and budget allow. We also offer unlimited private emails, autoresponders, and email forwarding.

3. Display A Clear Description of Your Business

Let your visitors know the goal of your website and how you can help them. Make the navigation easy to use so customers stay on your site for over 30 seconds. Google uses a timer to measure the effectiveness of your site.

An inviting home page keeps people engaged and should have "call to action" buttons displayed predominantly so they can go to what they are looking for in less than three clicks, and remember clicking from one age to the next helps search engine ratings.

4. Content is King for Search Engine Ranking

Google scans your content, and we suggest a minimum of 400 words per page. There is a correlation between well-written content and good Google rankings. When your website contains a large amount of content about a topic, Google feels more confident ranking your site over your competitors, that have much less information about the kind of products you both offer. Google wants the websites they serve to be relevant to the search the visitors are looking for, up to date, and exactly what their users are looking for.

Having a good content manager as we provide is also a high priority, so you can update your text easily, keep prices current and add new pages and products when needed. Our content manager is drag and drop and point and click with24/ 7 tech support by phone, chat, or screen share.

5. Have A Good eCommerce Platform

If you are selling on line that is awsome. If not, finding ways to offer physical or virtual products will increase your bottom line with minimal effort. You decide how your want your customers to pay and how you would like to ship your products. Be sure your eCommerce platform has ways to promote your products with embedded SEO tools. Our system will automatically fill in the SEO from your product description but also offers you the option to embellish or rewrite it if you choose. Some systems like Shopify only allow you to promote the Shopify site, not your personal store.

6. Have a Plan for Ongoing Website Maintenance

Your website should be a living, changing entity. Once you build your site, it is just the beginning. Visitors and Google see when you last changed your website; if there are no changes for months or even years, both tend to lose interest in your business.

We offer a variety of tools so you can change your website at any time.

We offer tools so you can view the statistics to measure what is happening and then make adjustments.

We keep the software up to date and offer upgrades at no additional charge.

Our Web sites are hosted at our ultra-secure server facility with high-performance Dell.

MA Webcenters, our partner, has its servers located in facilities that are protected from fires, floods, earthquakes, power outages, & other natural or unnatural disasters.

Unlimited Site Traffic - Many providers limit the number of hits your site can receive. We don't charge our clients for becoming successful.

Unlimited Storage Space - Each of our sites boasts unlimited disk space for your Web pages, files, and images. As your business grows on the Web, your site will grow without limits.

7. Is Your Website Secure From Disaster and Hackers?

Measures we take at our secure facility to protect your business:
• Remotely-monitored video 24 hours a day, 7 days a week.
• Hand-scanning sensors using biometric recognition for clearance.
• Servers reinforced against seismic events and scientifically braced, so our server racks are in a caged environment below-floor channel.
• Clean power by an Uninterruptible Power Supply (UPS). The UPS protects from energy spikes and surges. We also have backup generators as a guaranteed alternate power, providing hours of additional uptime in the event of a system failure.
• Multiple HVAC units supplement central cooling systems for consistent temperature control and airflow.
• A preferred fire suppression method with intelligent early detection and backup fire suppression to prevent unnecessary equipment damage and loss of uptime.
• On-premise security officers and alarms are monitored 24/7 to ensure rapid incident resolution.
• Electronic motion sensors detect movement around the perimeters and within the interior of the data centers.
• Our Dual-Layer Firewall Protection uses Cisco ASA firewalls. We make it virtually impossible for hackers or unauthorized users to compromise the integrity of your Web site.

7 Tips For A Manufacturers Web Site

Tue, 04 Oct 2022 23:22:00 GMT

What Should A Manufacturing Website Include?

For manufacturers to stay strong and competitive in the modern economy, they must have a solid online presence, and that starts with a great website.
Manufacturers who have been in business for decades may not think a website is essential for their "kind of business" because they have a steady flow of work and a solid customer base. However, just one of those long-time customers leaving could leave you with only 50% of your work and scrambling to replace that income.
With a mobile-friendly website, digital marketing, and SEO, prospective clients cannot find you online. That is a significant loss for you and your company.
Here is a checklist of things to help your business stand out.
1.A Memorable Domain Name. You want a domain name no longer than 14 characters long. I still find the best domain names end in .com. Make them easy to spell and directly connected to the company's name.
2. A Leading Home Page Your home page will most often be the visitor's first impression of your company and is one of the most essential parts of your entire website. There should be a "call to action" for the most critical part of the site. You want to present yourself professionally and have an easy way for the visitor to contact you, like phone numbers, emails, and forms. Our CRM tool will allow you to capture email addresses and manage them by category.
3. A Full Service, Services Page This will let your visitors know if you provide what they want. If you provide more than one niche, include sub-pages for each specialty you offer. They would rather look online than pick up the phone and go through a phone tree of extensions to have their questions answered.
4. Products Pages. If you offer products, be sure to give details on the benefits and features of each product and what industries these products can be used in.
5. A Photo Gallery and Videos Pictures are recognised faster than text and will show the potential customers your capabilities and the extent of your facility. Be sure to use high-quality images with good lighting. Videos should be at least 30 seconds long and are a great way to capture the manufacturing process from beginning to end.
6. Testimonies Tell it All Good reviews from the current customers' area must show that you have long-time satisfied clients. Also, using our EZ Review Leader will help you reveal more good reviews on public sites and capture any unfavorable reviews so you can handle them privately.
7. E-commerce If you sell these products directly to the public, you will want to use an online store. This can cut out the middle man if that lends itself to your business. Even offer both wholesale and retail pricing can be achieved.
In Wrapping this Production Up Business-to-business websites are more important than ever in our global economy. Attracting new customers with inbound marketing techniques through the website will make you a leader in your industry.
Give us a call or text at 330-651-7131 or email at info@theezwebsolutions.com

Does Your Home Remodeling Website Need Renovated?

Sat, 01 Oct 2022 11:55:00 GMT

Trends for Home Improvement Websites

Home improvement contractors need to have a fantastic-looking website, and it's the basics of being in business and managing your business. It takes an expert to be found in a sea of companies like yours to convert visitors to leads. It shows the value you offer, the quality of your work, and why your company will make an excellent choice for customers.
Let's look at the top remodeling websites for 2022.

Open Garage Doors

GetOpendoors.com Anthony and Marc Cetifonti are a full-service garage door repair and replacement company for commercial and residential clients. There are many photo galleries to showcase the doors they installed, an interactive google map of each job they have done in the last 12 years, and we integrated third-party software to book online.
We also added a build-a-door feature through their distributor C.H.I. where you can pick the door size, the style color, windows, type of glass, and optional upgrades.
We also integrated a scheduling form into our client's website to manage his business.

Don Walter Kitchen Distributors

DWKD upgraded its website to make it more appealing and informative. The mobile version of the site makes it easy for customers to view the site on their desktops, laptop, tablet, or phones.
Forms to schedule a free measure and consultation are peppered throughout the site to invite customers to schedule a consultation. On the home page, you will find a gallery with links to the most engaging pages for visitors to make it easy to see what they are looking for in a kitchen, bath, or other home remodel.
A row of awards lets potential customers know they will receive quality products from DWKD. A map and hours will bring customers to the right place at the right time, and online forms like "Book a consultatio n" will make it easy to schedule them with the right representative.

RDW Homes and Remodeling

RDW Homes is a home builder and kitchen and bathroom remodeling and refinishing. He has a 7000 sq foot display in Canfield, Ohio, but he created a new website to reach customers in their homes with the many extensive photo galleries. He features his testimonies of satisfied customers and shows off his more than 35 awards.
He also uses the click-to-call feature on his mobile sites and an enormous inspiration gallery to bring his projects into your home. His interactive map and contact form on every page make it easy to get in touch with them.
He keeps his site updated with current pricing and improvemtns he makes to his company. He has a page for his luxury rentals with all their ammenities and a way to schedule a viewing. His descriptions and images makes anyone want to live there with the large bathrooms and modern kitchens. He will soon be updating his "RDW Home" page with villas he is building.

Final Walk Through

In today's connected world, people research online before contacting a business to renovate their home. They will look online on social media, blogs, and websites are essential as a hub to learn about and reach out to the business.
Photo galleries are of the utmost importance for a home remodeling site, as they say. A picture is worth a thousand words; people process images 60,000 times faster than words. Learn what problems technology can solve for you with our free consultation. Call or text 330-651-7131 , or email us at info@theezwebsolutions.com

Does Your Association Need A BETTER Website? 5 Tips

Tue, 20 Sep 2022 11:48:00 GMT

What Are The Needs Of Your Association?

Associations can represent anything from education to farms to professional organizations. Association differs from non-profits in that it exists for the sole purpose of providing products and services for the needs of its members, and non-profits focus on their mission.
5 Quick Tips To Help You Build Your Association Website.
1. Choose the right Company. - The EZ Web Solutions is the perfect company to build your association's website. We have the ideal blend to create a professional website for you and allow you to control the site with easy-to-use, intuitive tools for text, images, marketing, and widgets of all kinds. We will help you create a website that reflects your brand's products and services.
2. Design with your brand in mind. - Your branding should be the same across all media types print, digital, and promotional items. It would be best if you relied on keeping the primary key elements the same:

Color
Professional Logo
Tag Lines
Images
Fonts

Branding your website will make it recognizable with the other marking you are doing and boost your professionalism. Consistency builds trust, and your members know they are within the proper organization online. Uniform branding will strengthen your efforts to grow your association and drive members to the right online destination they intend to reach.
3. Allow them to Apply and Pay Online - You may want to screen your members for many reasons. A custom online form can help you gather all the information you need. Once the member is approved, you can send them a link to a password-protected page to pay for their membership online. Yes! We can use eCommerce to capture payments.
4. Create A Members Only Resource Area - Once members join, give them something in return immediately. One way is to develop a secure page just for members. You might offer a member directory, job board, or logos that can use for digital and print media to promote the organization. A library of industry-specific resources and events they might be interested in will give members even more incentive to join your association.
5. Optimize for an Easy User Experience. (UX) - Your association's website should be accessible to everyone regardless of ability. By optimizing your website for accessibility, you are communicating an inclusive atmosphere, and that is something your organization strives for and values. It takes a little more thought, time, and budget, but the effort will be worth it.

Make it Load fast and mobile-friendly.
Use images and elements that have a high contrast
Include captions and transcripts on multimedia elements.
Add alt text to all images so they are screen reader friendly.
Use easy-to-read fonts and font colors that contrast.

Adding an accessibility widget to your website that allows users to customize their experience. Integrate your website with Social Media - A solid social media presence can generate more traffic to your website and, thus, more members. Add a live social media feed on your website and links to your profile in an easily accessed website area. Create posts frequently on various platforms and write blogs to keep members informed. Posting twice a week is ideal; it will keep you in their mind and active online.
To End - Your Must Begin - Now, you have some inspiration and direction for your association's website. It should make it easier to begin. We offer the right tools to help you design a site for your specific members' needs and expectations. Your association is unique, and we will reflect that in the design and resources implemented on your site.
Give us a call 330-651-7131 or eMail at info@theezwebsolutions.com

7 Way TO HAVE YOUR NON-PROFIT WEBSITE FUNDRAISE!

Tue, 13 Sep 2022 13:53:00 GMT

NON-PROFITS COME IN ALL SHAPES AND TYPES! But no matter how big or small a website can level the playing field.

We have created many types of non-profit websites, from children's education to vintage airplanes and delivering coats to the homeless. Each non-profit has different needs and different kinds of donors. No matter the non-profit, you need a top-notch fundraising team to meet your goals. Your website should be a part of that team.
It is also where potential donors learn about your mission and where faithful supporters go to see what is new. It is essential to make it streamlined and intuitive and contains all the information donors need. Be sure to use images from your events to capture the essence of your group.
Here are some tips for your non- profit's organizations website.

Your mission should be on the home page and capture the reader's emotion to propel them to the next step, whether volunteering or donating.
Is your website mobile friendly? You want to make the user experience easy, and more and more donors will give monetary donations from their phones.
Make forms simple; the less information you request, the easier it will be to collect important information, like name, phone number, and email.
Connect with all age groups on social media sites like Tictoc, Facebook, Instagram, and Twitter.
Keep the site streamlined and easy to navigate and read. Keep your branding standardized with logos and images.
Videos are a great way to make the visitor feel like they are right there with you teaching a child, having an airplane fly over, or tracking through the woods to give coats to the homeless. Images can tell a story and are 60,000 thousand times more likely to be remembered than text.
Have a donate button on every page and make it stand out. Offer more than one way to donate, like on Paypal or other community pages, and where and when to drop off physical items.

Your organization's website is your best fundraising partner. It works 24/7, 365 days a year. Make sure you, your staff, or the website team can keep the website updated.

Has Your Business Had A Negative Review?

Mon, 29 Aug 2022 14:10:00 GMT

Reviews people leave your business, your products, or your organization impact your company's bottom line. It can affect your ranking and impact whether or not someone chooses to do business with you. That is why preserving and improving your online reputation should be an essential element of your SEO strategy.
Any business can get a negative review, which can have an unfavorable impact on the company. One or two bad reviews may not impact your business negatively if you have other positive testimonies, and there are things you can do to deal with these less-than-favorable reviews.

Where Do Reviews Come From?

Review Sites - [TripAdvisor, Yelp, Angieslist, & industry-specific directories]
Social Media Pages - [Facebook, LinkedIn, Instagram].
Map Listings - [Google My Business, Bing Places, and Apple Maps].

If you have not done so already, you should claim your profile on these listing sites as a tool to help others find your business and to leverage it as a marketing channel. Keeping an eye on your reputation so you can react promptly to an unfavorable post can minimize the adverse effects. Claiming your business accounts on these channels can bring you several advantages.

You will be alerted when a new review is posted.
You can express your gratitude to the sender when you get a favorable response.
Mention your company's name, another product or service you offer, or a promotional offer on these channels; it will go a long way to promoting your brand.

Getting The Most From Your Reviews

Use The EZ Review Leader to capture negative reviews, & direct them to the business owner, and push positive thoughts out to the public on social media sites, reviews sites, and social media listings. This tool will allow the owner to correct the product or service and a second opportunity for a positive review and a happy customer.
Make sure it is one of YOUR customers. I have seen several reviews that were for the wrong business entirely. Once, it was for a brother's similar business in a different state, another was traced to a competition trying to discredit a new company in town, and the third time it was just the wrong business altogether. If the review is fake or fraudulent, you may have the option to report it and remove it.
If you do get a negative review, respond promptly and positively. Reacting calmly to a bad review can bring you credibility and trust. Remember to be courteous and positive and look for a way to resolve the problem and make it suitable for the customer.
Work on building positive reviews. The EZ Review Leader will help you in doing this. After completing each job, I suggest texting each customer a link to your EZ Review Leader. To increase your positive reviews, remind them they can post on more than one site.
Brand Loyalty Through Incentives Bringing your customer back for repeat business is always good. Remember, you are asking for a review, not to dictate the kind of review you will get. Once they write their review, you can put them in a giveaway, give a gift card, or give a discount on future purchases or services.

Finally You can not remove negative reviews just because you do not like them, but if the posts are deliberately to damage your reputation, there are actions you may take to get them removed from the internet. Claiming your listing will make it easier to report and delete any fake review. It will also help customer to find the right business to review. The EZ Review Leader will make it effortless for customers to get to the site they want to review on and the correct business.
If you would like help with SEO and Reviews give us a call at 330-651-7131 or email at info@theezwebsolutions.com

Wholesale Distributor & Manufacturing Companies Website Design

Mon, 22 Aug 2022 13:59:00 GMT

A failure in distribution for manufacturers or Distributors will bring a lost sales and reduced profit margins.

Distributor Website Design
for Wholesale & Distribution Companies

The EZ WebsSolutions specializes in distributor website design and other web marketing services for wholesalers, retailers, manufacturers, and distribution companies. Businesses create long-standing business ties and relationships, and barging into new areas may be difficult until there is a problem with the current supplier. Then those companies will be looking for a new supplier, and you must be ready when they look online.
The websites we create can bring your wholesale distribution business to the top of search engines when competing for hard-to-get business deals. For more information on our distributor website design services, contact us online or by phone for your FREE WEBSITE DESIGN DEMO. You can also see samples of our work for wholesale distribution and manufacturers in our web design portfolio.

What Do Retailers & Manufacturers Look for in a Wholesale Distribution Website?

Wholesale distributors need to be able to effectively reach two very different kinds of the customer – retail companies and manufacturers.

RETAIL CUSTOMERS

Retail companies need to access accurate pricing information, contact information, and details about your business's specialties. Our distributor website designer will help your companies effectively in your niche, so that potential customers and retailers searching for relevant terms, can find your website, and become acustomer.
Our distributor website design services can also help bring your sales sheets, brochures, and other information onto your website. For sensitive or private information, you can make it easier for potential and existing customers to contact your staff and obtain these specific details and figures or use a password-protected page.

MANUFACTURERS

The distributor website design services at The EZ Web Solutions help manufacturers get details about the kinds of retailers your company has a relationship with. You receive these quality leads better so that your staff will waste less time fielding irrelevant inquiries.

Growing Your Business

Manufacturers and distributors are always looking for ways to grow their businesses. A failure in distribution for either party will bring a lost sales and reduced profit margins. Effective distributor and manufacturing website design will build trust with your prospects before you even meet them, or explain what makes your wholesale distribution company or manufacturing a better choice than the competition.
Our expert staff can also help you to position your company to your ideal customers in a way that boosts your sales and shortens your sales cycle with other digital marketing.

Complete Distributor Website Design Services

The EZ Web Solutions does more than just give you an attractive website; we also provide extensive internet marketing services tailored to the needs of the wholesale distributor and manufacturer. The services that we provide in addition to distributor website design include:

Search engine optimization (SEO)
Copywriting, content development, and link-building
eCommerce web design
Website hosting
Social media management & social media marketing

Contact us to learn more about our distributor/manufacturing website design packages, or call us now to receive your FREE WEBSITE DEMO.
Some of our distributor and manufacturing sites.
Copen Machine

DWKD - Don Walter Kitchen Distributor
Innovative Concepts
Mahoning Valley Manufacturing Inc
Pipeline Inc

Should I build My Website Myself?

Wed, 17 Aug 2022 15:51:00 GMT

Why Wix, Godaddy, Weebly, Shopify, etc may NOT be the Cheepest Website Builder.

1. Does it Offer Unlimited Plans? Unfortunately, the website builder does not offer any unlimited plans to users. Even if you choose the most expensive method, you will not receive unlimited storage or bandwidth solutions for your website. The commercial plans also don't offer this ease.
On the other hand, our website builder will offer unlimited pages, tech support, links & much more.
2.Can You Migrate The Data Anywhere Else? If you are unhappy or your website is not performing great, can you use the info elsewhere? If that is not the case, you should add more features to increase the website performance that some platforms don't support. Unfortunately, it is challenging to move your content away you outgrow the website.
That is why even if you think that professional web development is out of your budget, you should rethink this as an investment in your business. Otherwise, It will not grow with your needs. So, you must factor in this cost.
3. Is SEO Is A Pain or Posible? When you use many of these do-it-yourself sites, you do not receive access to an SEO Wizard, or it is antiquated. The primary aim of building a website is to maximize content optimization.
Its techniques focus primarily on ranking, grouping, and keywords without considering modern SEO. Of course, this will now be a deal-breaker for everyone. However, without real SEO Build ready, it will be a disadvantage if you want long-term website success.
4. Does The Drag & Drop Limit Creativity? Most DIY systems have limitations that you must be aware of. For example, you can drag and drop items anywhere you like instead of the locked boxes. However, getting a design that looks like you want it to will take time and effort.
Many people don't know this, but designing a website takes a long time. So, be sure to schedule many hours to work on your website design.
5. Is It More Expensive Than You Think? The highest cost of using DIY for many people is a hidden one. It's the cost of websites built by users who may not know what makes a website really work. Therefore, it doesn't get found, or it doesn't function well. That lack of functionality is probably costing you business.
I compare this loss of business to a garage owner with a cheap website built several years ago. It couldn't be found. When a new website and offsite business listings were put live, he was inundated with work. If you imagine, he built that website on one of these DIY sites without understanding the essential elements of search engine visibility.
6. Do You Have Tech-Support Help? Many DIY have chat forums where other users give advice to you. This may be good advice or not so good. We offer 24/7 Tech support by chat, phone, and screen share. Based in the United States, English is our tech people's primary language. Their only job is to help YOU!

Final Words

So, what are the disadvantages of DIY website builders? These points are the top disadvantages you will experience when using various systems. Take them into account, and then decide if you want to use this website builder for your business or if having a professional site is worth the time and investment.
Give us a call 330-651-7131

Does Your Business Appear Credible Online?

Thu, 04 Aug 2022 10:38:00 GMT

Every Business Needs Credibility

A professional website that functions properly and meets the end user's goals will give the business credibility.
For many customers, their first introduction to your business occurs on your website. Your main goal, once they arrive, is to instill a sense of trust. Who needs credibility? How do you inspire confidence? And how important is it?

How does it work?

Every business that wants to be successful will wish those who engage with their business to gain trust. Credibility and authority will attract customers, employees, and investors. "credibility currency" is for every business, especially if you are a new start-up. It can also work in your favor when hiring good employees, applying for loans, negotiating terms, or requesting an extension on credit.

Ways to inspire confidence with customers and Google:

Website visitors decide to stay on your site within seconds. If you have a high bounce rate (people leaving your site quickly), engaging potential customers through forms, videos, and a chat are a few ways that will give you better business results and a higher ranking on Google. Google finds your site credible if you provide backlinks from other sites to yours. A form to find out what customers are looking for is another great way to gain credibility with customers.

75% of customers base credibility judgments on a website's design.
48% of eCommerce customers rely on trust marks.
88% refer to online reviews & customer testimonials
46% look for clear contact information
60% want detailed product information & videos
51% want clear return policies and a comprehensive FAQ section

What Is Website Credibility?

Website credibility is somewhat of an ambiguous characteristic. While it's true that studies prove most people more easily trust esthetically pleasing websites, expectations also play a significant role. Two essential factors for building your credibility are trustworthiness and expertise. If your site convinces visitors of your experience and knowledge, honest and reliable (trustworthiness), you have the power to influence their behaviors and attitudes toward your brand. They'll give you their personal information, revisit your site, and hold favorable opinions about you and your brand.
You must nail the following ten criteria to build your site's credibility.

An Attractive, Professional Website Design
Make Sure Your Site Is Functional and Error-free
Make Your Site both Useful and Easy to Use
Make Sure You Know What the Intention of Your Site Is
Prove that Real People Back Up Your Site
Offer Proof of Your Expertise
Update Content Regularly
Prove Your Accuracy with Citations and Sources
Practice Restraint with Promotional Materials
Provide a Clear Means of Contacting You

Although it's one of the most critical elements on your site, we placed this last because that's where the Contact page should be on your site: at the end. Of course, contact information means more than a dedicated Contact page. Providing visitors multiple ways to reach you (phone, email, Web form, and physical address) helps build your site's credibility. It also makes it easy for your potential customers to reach you, and anything you can do to help a potential customer become an actual customer should shoot to the top of your To Do list. Don't ignore mobile optimization here. Nowadays, nearly everyone has a smartphone, and most use that phone to research businesses. If you offer these mobile users a single button to call your business, you're doing at least one thing right.

Conclusion

Website credibility is the natural result of purposeful Web design, and it does two things. (1) It instills a sense of trust in your organization. (2) It demonstrates your expertise. You need a professional, attractive website design, free from errors and typos, to accomplish this. It must provide helpful information in an easy-to-access form and represent the site's purpose, such as e-commerce, informational, or content. Demonstrate that real, qualified people operate your business, and feel free to brag about how great you all are. Offer visitors regularly updated content with the sources to prove your content's accuracy and authority.
Finally, practice restraint with promotional materials, and make it super simple for customers to contact you. Once you accomplish each item, you'll have a trustworthy, respected, and credible website.
Are you ready to build a website that sends the right message? Contact The EZ Web Solutions. info@theewebsolutions.com

What is the #1 Website Challenge?...... Getting Found! SEO

Sat, 23 Jul 2022 12:30:00 GMT

Do you Have Low Website Traffic?

Your not alone.

How Has Covid-19 Impacted Shopping?

The COVID-19 pandemic has had a lasting impact on how consumers shop. As consumers look for contactless ways to buy essentials & non-essentials, they are ordering online, which has significantly increased online sales.
After two years, consumers are still buying online and are more likely to order through a website than ever before. According to www.digitalcommerce360.com, at the end of Q4 in 2021, online sales were up 50.5% compared to pre-pandemic. The US Department of Commerce, E-commerce sales for 2021 were at approximately $870.8 billion, an increase of 14.2% from 2020.

There Are Many Factors in Getting found Online

First, you must have a high-quality, professionally designed, mobile-friendly website.

People establish an opinion about a website

within a fraction of a second of visiting it.

Does it have enough text to attract the right customers? This is the number one SEO item. Does it load quickly? Are you using "white space" effectively? Do you have the ability to use Geo Marketing? Does it comply with Google Core Web Vitals? Do all your links work properly? Are potential customers staying on your site for at least 30 seconds? (This is called bounce rate.)
A professional will know all of the above and more. I find one of the most imprtant factors is organizing information correctly, and using hierarchy levels on your landing page or homepage. The order should be about, contact, blog, and product page. The next levels of the hierarchy is more individualized for specific content according to the business's needs. Creating orders allows people to locate the information they need more efficiently, lowering bounce rates and improving your website's search engine results.

Adding SEO, SEM, & Social Media Marketing

Businesses can increase their online visibility and traffic by launching search engine optimization (SEO) and/or ad campaigns. Social media, eMail & text marketing, Search engine Marketing with paid ads, and many other marketing techniques depending on your industry. With more traffic, companies will likely see an uptick in sales and revenue.
5 Web Design Tips to Improve traffic

Optimize for mobile devices
Simplify navigation
Use Inbound marketing like SEO, SEM & Social Media
Resolve technical issues like 404 errors
Reduce page speed

Professional Web Design is More Important Than Ever!

Consumers are turning to search engines first before buying a service or product more than ever. So, it's becoming more critical to have a well-designed professional website to compete.
Most small businesses that don't already have a website plan to build one in the next few years, citing the benefits of having an online presence and the ability to showcase their products and services.
However, simply building a website isn't enough; companies need to invest in marketing and maintenance to grow traffic. While the costs can add up, creating a high-quality website can increase sales.
Are you planning to build a website for your business? Give us a call, text, or email for a free 15 min consultation.

90% of Information is Transmitted to the Brain Visually.

Mon, 18 Jul 2022 10:54:00 GMT

DOES THIS IMAGE PROVOKE QUESTIONS?

It's A Pulitzer Prize Photo by Carol Guzy

CAN YOU FEEL THE JOY?

In this Pulitzer Prize Photo by Ken Geiger

If you are writing text about the image above, how would you convey the pure ecstatic look on the faces of these women? Or, does the image of the child being passed through the fence tempt you to want to know more? Images are compelling!
In 2022 1/3 of small businesses still do not have a website. 87% of those are looking to build a website in 2022. 20% want to create a site to sell online, and another 20% want to create photo galleries to enhance their credibility.
Any industry can benefit from a website that features rich images. According to Thermopylane, humans process visual data better. The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Any business can benefit from a gallery. Here are some trade businesses we have provided galleries for: architects, home builders, plumbing & bathroom fixture supplies, brick & stone masons, carpet, upholstery cleaners & supplies, ceiling & skylight services, and door companies, painters, paving, swimming pool builder, and welding services.
The arts use galleries to showcase their work & wares, antiques, collectibles, clothing, materials & supplies, gift shops, jewelry, beauty salons, makeup artists, embroidery, florists, performing arts, and catering services.
Service industries can use galleries to display their include assisted living & home health care, child care & services, dance studio, dog breeders, interior decorating services & supplies, dental equipment and supplies & manufacturing, personal trainers, vitamins & supplements, water purification suppliers, catering supplies.
Retail outlets like cosmetics sales & supplies, wedding supplies, computer stores, costume supplies, furniture, appliances, church supplies & manufacturers, party supplies, and pawn shops use galleries to showcase their collections.
In the travel industries, camps & campgrounds, bed & breakfast, travel agents, tourism, wineries & breweries, townships, cities & municipalities will benefit by showing their locations to travelers.
Transportation companies like auto repair, detailing, vehicle glass, car dealership & sales, charter–party boats, chauffeur, and limousine services will gain customer confidence when they see your businesses' credibility.
This list is extensive, and many more industries and businesses will benefit from showcasing their collections. A picture is worth a thousand words" is an adage in multiple languages meaning that complex and sometimes numerous ideas can be conveyed by a single still image, which gives its meaning or essence more effectively than a mere verbal description.
Seeing something is better for learning than having it described. Remember to use multiple galleries on your website. But, remeber you need an abundent amout of text for your site because search engines like Google are text driven.

What Do ALL Successful eCommerce Websites Have In Common?

Mon, 11 Jul 2022 11:16:00 GMT

CONNECT > CONNECT > CONNECT

We offer excellent eCommerce and design solutions and recommend generous copywriting, competitive pricing, subscriptions, relevant content, and more. But is there more to being successful when selling online? YES, read on.
All successful eCommerce sites make a genuine connection with their customers. It is not that different than what we do in real life. Do you remember a great date or business contact? What made that experience memorable? Did you feel understood, did the other person listen to your needs, did you feel valued, and did they invest back in you? If you answered yes, you understand how to build online relationships with potential customers.
Within our system, it makes it easy to build these relationships. You can advertise across Google, Promote & Sell on Facebook, have add-ons like Affiliatly & LeadDyno for affiliate marketing, Kliken Marketing for Google campaigns, Giveaways through Gratisfaction, Trustami for reviews, and Chaty for a chat button. You can even increase sales by using our unique tool to convert abandoned carts into successful sales.
We need to do the same things with our online customers that we do with people we meet in real life, CONNECT. Join them on social media sites and use the unique share tools embedded in the eCommerce sites to remind them you are here in the sea of online products. We must answer their questions quickly on social media, emails, and on the website forms.
Offering a survey on your social media sites to see what kind of products they would like to purchase is a great marketing & relational tool. Showing two different products and asking what they like the best, displaying before and after pictures, and showing testimonies helps relate to customers. These actions all build trust. Let customers know that they can make payments on purchases through Square, which may help to entice customers to purchase your products.
Sharing loyalty coupons on your social media sites is a great way to spread the word about your products and services and builds a larger audience. Let your customers know they can sign-up for a subscription to make it easy to buy monthly, weekly or quarterly. Using videos to educate your customers on how to use your product or why it is better is another way to communicate with them. You can embed a video right in the product description.
If you have a physical location, place a tablet at the entrance and provide coupons for those who join your email list. This will be a great way to increase sales. It's easy to build your email list by using our Customer Relation Manager (CRM) to offer new products and discounts.
Combining online tools and a personal touch is the best way to build your eCommerce site. We offer the tools and info to help you grow your business.

Does My Small Business Need a Website?

Mon, 04 Jul 2022 13:00:00 GMT

1/3 of Small Businesses Still Don't Have a Website in 2022!

According to PRNewswire, nearly 1/3 of Small Businesses Still Don't Have a Website in 2022, and 87% plan to invest in their own Website in the near future.

28 Businesses out of 100 Are Planning on Getting A Website.

Why are they purchasing a Website?

20 % To Make Online Purchases - We offer a Customizable Product Catalog

Create a product catalog, complete with Downloadable and Virtual Products. Our Digital Marketing solution gives you the power to increase your business's profitability with downloadable products like MP3s or eBooks directly through your site!
We offer Multiple Billing Options to process credit cards online in real-time and have orders automatically sent to you by email. You can be confident that all of your transactions are safe and secure on our SSL-encrypted network.

20 % Showcase Products & Services - Our photo gallery has many features

No matter what industry you're in, a Website that features rich images will appeal to visitors and enhance your business' credibility. Our photo gallery tools allow you to create a comprehensive image portfolio. Whether your gallery showcases completed projects or provides a virtual tour of your brick-and-mortar location, you'll love how effortlessly you can add, edit, and publish a collection of photos.

16% have Low website traffic. Built-in SEO Tools & Metrics

Appear in Search Results SEO & Performance Metrics with Built-in SEO Tools Our site statistics detail which search engines generate the most traffic to your site, which keywords result in the most hits, how many hits your site receives, which pages your visitors' view, and much more.

Unlimited Traffic
SEO Tools
Site Promotion Tool
Web Site Traffic Statistics
Google Analytics Support
Professional Search Engine Services

14% To Establish Credibility and Authority - Professional Tools & Review Leader

No matter their industry or size, we help you establish a professional digital presence with everything we provide in one place. There are website builders, web designers, hosting companies, email marketing companies, social media agencies, SEO firms, and full-scale marketing agencies. Still, The EZ Web Solutions pulls all the resources, tools, technologies, and support under one roof. These tool in one place makes managing an online presence simple, effective, professional, and streamlined.
We have even developed an online tool called The EZ Review Leader that helps you push good reviews out to the public. Negative reviews are ushered to the business owner to make the necessary adjustments and have a second chance at a good review.
Companies plan to invest in the following features that appeal to consumers:

(37%) want Mobile Website - Already included in our Websites
(31%) of businesses would like embeddable videos on web pages, and we can do that easily by uploading or embedding.
(28%) want faster load time/ page speed. We offer very fast load times and test our sites.
(20%) Would like Chatbots. We can use a variety of third-party chatbots through our HTML tool.

Why DOESN'T a business have a website in 2022?

27% Not Relevant to Industry. Around 70% of website traffic starts with a Google search no matter the industry, and 78% of location-based mobile searches result in an offline purchase within one day.
26% Cost according to Forbes, do it yourself, websites cost is $212 to $1350.00. Not including the time it will take to design and develop it. Forbes estimates a professional website will be $6,000, with an ongoing cost of $1,000 per year. Our typical upfront costs are $3000, and our yearly prices are as low as $300 year.
21% Use Social Media Instead - That's 1 in 5. While it has its place and is free, it also limits ¬t everyone on social media; you must post to many different social media like LinkedIn, Facebook, Twitter, Snapchat, and so on. Social media should funnel to the Hub of your online business, its website.
15% Lack of Technical Knowledge . With our system, you do not need technical knowledge. We offer point and click or drag and drop technoloogy. If you like you can hire our monthly managed services and we will do it for you.

Opening? or Reopening? New Website, an Open House, & Other TIPS!

Thu, 23 Jun 2022 15:52:00 GMT

Business Open House & New Website Launch !

Are you opening a new business or reinventing your current business?

Perhaps with a new partner, and a new way of doing business?

Here are some suggestions:
1.( Re) Launch a new website Have a new website designed featuring the changes to your business and the new services you offer. Pictures of your unique items and the store will help customers identify with the company. Images of your team will help customers recognize the owners & employees .
2. Blend Your On & Offline Business Blend online and offline experiences. Have an Open House and invite your customers. Some customers may not be able to make it in person, so set up a live stream, and have someone on your team capture the event's images and post them on your website and social media. Offer food and some giveaways to entice people to come to your event.
3. Reward Loyal Customers If you're are re-opening, hand friends and family supporting your efforts or had previous customers make sure to thank them with a small discount, a special party, or a gift. Customer retention is more profitable than getting new customers. A loyalty program may be the best way to get faithful customers back to your business. If you're selling online, offering a discount code in a newsletter will be an easy way to give these repeat customers a reason to shop.
4. Embrace Social Media Make sure you announce your re-opening or opening on all the social media outlets that make sense for your demographic. Facebook is the most used social media outlet. Still, Pinterest is great if your business lends itself to images, Twitter if you have something short and sweet to announce, LinkedIn if your business lends itself to professionals and Snapchat for the younger crowd. There are many more and don't forget to Blog.
5. Support a Cause Many businesses and non-profits have struggled through the pandemic. Use your grand opening or re-opening to support a favorite local charity like a sports team or a pet rescue, collect donations for a woman's shelter or donate a portion of your business's first month's profits to a cause you believe in. Supporting these charities may also bring in larger crowds to your open house. Use your imagination and pick a cause many can help.

Insurance Agency - 74% of consumers use an insurance agency's Website.

Tue, 14 Jun 2022 15:21:00 GMT

Insurance Agent Can Save Money On A Website,

and Why you need one.

50% of agents have a website, 17% of agents have online quote capability, and 35% of agents believe people don't need online quotes. As an Independent Insurance Agent, if you have been on the fence about whether implementing a website is a good decision, now is an excellent time to break through. One great reason is Agency Credibility. A study performed by Verisign reported that 84% of consumers believe that small businesses with websites are more credible than ones without an online presence. The study also concluded that 65% of consumers consider a company-branded email more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail. Who do you think looks more credible if all your competitors have websites and your business doesn't? How do internet searchers find your Agency if you don't have a website? According to a study from J.D. Power, 74% of consumers use an insurance agency's website for research and quoting. Those are customers you won't see if you don't have a website. With over 3.5 billion Google searches occurring daily, your customer could be seconds away from locating and calling your Agency for a quote. Agency websites allow potential customers to access your Agency and learn about your products and services 24/7. "Who's your agent? What's their website – what do you mean they don't have one?" The ability to relate to a defined audience and build relationships is a game-changing benefit of creating and maintaining a website. Using your site to tell a story about you and your Agency begins the relationship. Using your website to earn and retain a customer is the ultimate goal and the result of successfully relating to and serving the customer. Consumers are more likely to visit your website to learn about your business than to pick up the phone and call. Replying to emails and social media comments is a great way to build trust and personalize your small business experience. Make the Sale Although a small business website serves many purposes, the main objectives are:

To inform
To engage
To convert

The most effective ways to use a business website to this end are to provide high-quality information, learn about who your audience is and what they want, and create a sales funnel that nurtures them through the sales process. Small business websites can also allow for automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods. Expand your market and show the world who you are! It's called the World Wide Web for a reason! Perhaps your business began by serving a local community. Maybe your business is a brick-and-mortar business that would like to expand to a larger market. Increasing the demand for a small business is one of the most lucrative benefits of creating a website. Regardless of their geographical locations, the people who visit your website are there because they have expressed an interest in what your business offers. Use that to your advantage. Know who's looking and what they're looking for. Unless you specifically ask each customer who comes through your door how they found you, you may not know the origin of your customers or which marketing campaigns work. Using your small business website as a marketing and analytics tool will provide real-time data about the following:

Demographics of your website visitors. (i.e., gender, age, etc.)
How visitors find your site.
The number of monthly/weekly/daily visitors to your website.
Which website pages are most visited.
How many pages do visitors access per visit?
How much time do they spend on each page?
How frequently do visitors return to your website?
More in-depth analytics data will also be available depending on whether your site utilizes pay-per-click advertising or marketing software.

The answer is clear, the days of people pulling out the bulky, printed copy of the Yellow Pages to find your business are gone, and they won't be returning. Having a website for your business is a "must-have" and not just a "nice to have" element of being in business. Not having a website puts your business at a competitive disadvantage."

Is Your Business Going Places?

Tue, 07 Jun 2022 01:52:00 GMT

Do you have a mobile business ?

So, you're thinking a business you can take on the road is a good idea? But what kind of business, and how does a website promote your business? Starting up with low start-up costs and finding customers instead of them having to find you are great ideas! You may go to local markets and festivals in a van, bus, or trailer. I've even seen a horse trailer converted into a coffee shop. The limit is your imagination.

Food trucks

Some great businesses to take on the road are food trucks. Their popularity is growing, and they can attract new customers with their brightly colored graphics. It can be from spaghetti to cupcakes to coffee. Do something you have a passion for, and that makes you smile.

Mobile hair salon/barbershop

Giving hair cuts during lunch to employees at hospitals, downtown businesses, and outside malls and shopping areas will keep customers coming in at all hours.

Mobile pet grooming

Going to a customer's home, especially if they have multiple dogs, is a convenience your customers will love. You can set yourself apart from your competition.

Mobile coffee cart/truck

These coffee trucks can pop up anywhere and make everyone's day great. How about outside a busy park, in front of workplaces, or near a shopping area?

Mobile Boutique

So you have a niche idea for clothing? Maybe vintage clothing, for large-sized girls, for kids, the list is endless.

WHY A Websites for A Mobile Business?

Having a schedule of locations and hours posted on their website so that customers can find them quickly is one of the first things I think of for your mobile business.
Also, scheduling an event with online forms and calendars is a great way to get more exposure for your mobile business.
Having a fundraiser, for a local animal charity, a church, or A Big Brothers or Big Sisters local group might be a way to combine two of your favorite things. Advertising it on your website and social media sites will drive traffic to your store and raise money simultaneously.
Once you are no longer in the area, you want people to be able to order your product again. Having an eCommerce website will allow your 1st-time customers to be repeat customers.
Announcing a Pop-Up location, a sale, or showing new items in a gallery are a few other ways your Mobile Business and website can be a success together.
We may help you come up with some creative ideas for your next venture. Give us a call and we'll help you brain storm the next best mbile business.

Would You Like To Edit Your Own Website?

Sat, 28 May 2022 14:36:00 GMT

Business Change Is Inevitable!

Business Change Is Inevitable! We know that your business will constantly be changing, and your website should change along with it. Our user-friendly platform makes it easy for you to change your website as your business changes without HTML or programming knowledge.
You Control Your Web Presence You control every aspect of your website with unlimited site modifications and the ability to change the look and feel whenever you like. Our software lets you modify all text, images, colors, backgrounds, and components of your Web site. Best of all, your changes appear online in real-time. Your customers will never see an "under construction" banner.
Editing Tools - With our Rich Text Editor, you can update, edit and add or remove text to your site without losing formatting. You can also easily change text size, color, and font style. Our page editor is a powerful interface tool that lets you see what the published page will look like. It's all based on a simple point-and-click or drag-and-drop technology. Just click on any section of the page to access menus for inserting, deleting, or editing text, images, or any other site component. And our site area override feature allows you to customize each page of your Web site in any way you desire.
Google Fonts Integration - Google Fonts are free, boast hundreds of choices, are very Web-friendly, and are easy to use. But perhaps most importantly, you can use Google Fonts to make your business Website look totally unique!

We Salute Veterans & Active Duty with a Discount

Mon, 23 May 2022 13:01:00 GMT

Discount for all our service Veterans & Active duty military on a website purchase.

My dad fought in the Korean War in the Army, and he did what he had to do for his country. He was 3 miles from the front and drove a tank. He left my mom behind, who was then his girlfriend. He didn't want to marry her to leave her as a widow.
Today he is 89 years old, and he and my mom got married, had a family, and still live in their home. He is a tough old bird who still fights like a soldier, which keeps him going. He invents things to make everyday life chores more manageable for mom to do.
Mom was never a soldier, but she would have been; she would have outfought them all. She can outwork any 50-year-old. She insists on doing all the yard work, helping dad, cooking, cleaning, and cleaning. She lets us help her when she has to. She still likes making family meals, including dessert.
So I would like to honor a military discount to U.S. veterans, active duty, and retired military for all website design services.
Call, text, email, or fill out a form to get more information.

No Funny Business! Are You Starting A Business?

Mon, 16 May 2022 13:20:00 GMT

Build Your Brand Through

A Website & Digital Marketing .

So you are starting a business, build your brand through a Website & Digital Marketing.

When starting a business, there are so many things to consider. First, do your market research, write a business plan, fund your business, pick a location, choose a business structure, choose a name, register your business and get federal and state tax ID's.
So before you begin, there is much work involved. We are seeing a trend that businesses are starting with an online presence to build their brand, market their products or service, build an impeccable reputation, and promote their values. The best startups use a website to drive traffic and get top search engine ranking. Want more information? Prepare Enough Content You may overlook the amount of content a website needs to drive traffic to the site. Each page requires a minimum of 400 words. This text should all be original content, not copied from a manufacturer's or another website. Because we see this as one of the biggest challenges for our customers, we offer content marketing at a very affordable rate. Eye-Catching Design Strategy Your website is an extension of you and your business. It does not have to be flashy to be striking. Before selecting your website's colors, fonts, and images, ask yourself a few questions.

Who is your audience?
What message do you want to communicate to them?
What are your key features?

We will help with a visual and content strategy to capture and hold your audience's attention. Please Take a look at our portfolio. KISS - Keep It Simple & Structured Keeping your website simple will maintain a low budget as there are many costs in a startup business. Identify the key areas you want your visitors to go to, and lead them to take action through a purchase or filling out a form for an appointment. Straightforward navigation to all pages so they can find what they are looking for easily. Important information is displayed clearly and boldly. Your text should be kept in bite site portions with large fonts and bullet points, so your readers can scan a page quickly to find the information they are looking for easily. We offer the EZ Design Wizard to get all the information quickly.

Think Ahead When developing a website, I ask a business owner where they would like their business to be in 5 years. The average life of a website is 3 to 5 years. To have your site ready today and in the future, use:

Mobile-Friendly Design
Call To Action Buttons
Mobile-Friendly forms and tables
Touchscreen Friendly Interface
Quick Loading
Voice Friendly Search Text
Search Engine Optimized

Prioritize Startup With SEO Being found on search engines like Google is even more important for a new business than for an established company. SEO compliance is essential for searchers to find your company in a sea of websites with similar products or services that you are providing. We offer Statistic tools to see where your audience is coming from and how they are finding you. Testing and Trials We put your website through several testing procedures once we design and develop the site. We do in-house trials and again once we launch the site. Take a look at our website design process. We first consult with you and show you a demo website, then we plan, design, develop, and test the site. Once the site is developed there are several ways the site can be maintained either through a do-it-your-self strategy or we can do it for you with 10 hours of editing a week. Take alook at our design packages . List with Main Directories So you have an appealing, fast-loading, informative, SEO-ready website. Congratulations! But there is another step you may overlook, getting found by people looking for your kind of business. You are only starting, so you don't have a reputation yet. Listing with free, local, and industry-specific directories is very important. Directory listings can push you to the front of search engines, but you need to provide original and explicit descriptions of your business with each directory listing. All this takes time, so don't expect it to happen in the first few weeks of the site launch.
If you would like to grow your reputation take a look at our EZ Review Leader.
Use Social Media Intentionally Your startup should be on social media , no question about it! You do not need to be on every social media site, but use those your audience will frequent. Your posts and images should align with your business and marketing strategies in such a way that it represents your business. Remember always to add links back to your website. If you don't have time or don't want to be bothered with social media marketing , we offer those services too! Conclusion It takes focus, planning, a team, and talent to start a business. Developing a plan to start up a website and look ahead at least five years will bring you success. Keeping your site user-friendly, fast-loading, with great content and a striking design will provide existing and new customers with a complete experience that will grow your business for years to come.

Websites for City, Township and Village Governments

Tue, 10 May 2022 14:57:00 GMT

Quality Municipal Websites for City,
Township and Village Governments

The EZ Web solutions build quality municipal websites for City, Township, and Village governments in Ohio and PA.
We will custom-create a new modern website that your community can be proud of. We adhere to industry best practices and design to contemporary responsive, mobile-friendly standards so that your website plays perfectly on today's desktops, tablets, and smartphones.
With our superb technical and design skills, The EZ Web Solutions brings professional experience in community marketing, advertising, local government, business, and products.
We bring our creativity to every site. Local imagery and high-quality drone footage look great, and we know the people to help you get the job done.
We know you will need to update your site often, so we offer easy-to-manage websites that you can change at a moment's notice.
We also provide unlimited emails included with our sites. Would you like to send out a monthly newsletter and alerts with pop us for snow or weather warnings?
Links and feeds to social media right on your site, online forms for park reservations, or to contact a department. Alerts for emergency notices, resources, and links for residents. Links to local businesses' websites and events around the community.
Giving information to the community about taxes, zoning, and the fire & police department will provide your community peace of mind.

Things a municipal should include:

A Fresh Up to Date Design.
Community Board
Job Board.
Local Events
Parks
Links to Social Media.
Alerts for Emergency Notices.
Online Forms.
Contact Info for Municipal Officials.
Info On Local Events and Things To Do.
Resources for Residents.
Resources for Local Businesses.

Create a Second Income With Your Knowledge

Mon, 25 Apr 2022 19:48:00 GMT

What do you know that people will pay for?

You may be overlooking a vital area for a second income. What knowledge do you possess that others are willing to pay for? I'm sure you know that websites are essential for promoting in-person and online schools, but have you heard of Information Marketing? You will be able to either sell your original content or sell someone else's on your website. You can provide information marketing with traditional schools, workshops, and e-learning classes with or without having a lesson. Selling this information online will expand your business and give you a further reach. Informational marketing can be for just about anyone who wants to create a second income.
If you start with traditional or virtual classes, you can use e-Commerce by selling these classes through our virtual product option and conducting zoom classes on your website from a secure page or in person, and then add the information marketing at a later time.
You can also offer Information Marketing without online or in-person classes; it may be the perfect place to start and then grow into a full blow online class or school if you would like. On your website, you can offer resources to purchase like:

EBooks
Online Video Courses
DVD Video Courses
Cheat Sheets
Report and Analysis
Seminars
Live Recorded Events

These can be digital downloads that allow you to scale your business to any size. Digital products can be sold from your store without running out of stock. Information marketing is also a low-risk business with almost 100% profit and without the need to worry about shipping or delivery.

How Do I get started?

There are five easy steps to start your own online information marketing business.

Choose a Niche
Solve a Problem with your information
Have a professional website created with a store for sales & Secure Online Class Access
Set up inbound marketing campaigns.
Drive traffic to your sales page or funnel with SEO & Marketing

STEP 1. Choose a Niche

Do you want to sell information that you are a creator of or promote someone else's information? You must offer them something of value.
Look for something you have some knowledge of and something you have a passion for. And ask yourself, "Is it a HOT MARKET" that people are willing to pay for the information?
Good examples of hot markets are health-related, business information, self-improvement, classes to keep children engaged, and weight loss.
These would be great online class ideas and Informational Marketing websites.

Step 2. Solve A Problem

You want to have something worthwhile, which is solving an actual problem. The list is endless once you start brainstorming. People are always looking to make extra income, have better sex lives, or perhaps you posse's knowledge of a series of show exercises to protect your back from strain and injury. Other ideas are teachers that can help students write their first book, a photographer who can teach others how to take better photos, or a scientist that can show them how to do cool experiments at home.
You may look at what you do for a profession or a hobby. Maybe you're an adventure traveler and have valuable information on great unknown travel destinations that people haven't heard of.
Once you have valuable solutions, you'll need to package them into a downloadable product or e-product. There are various free tools online for eBook covers. After your product or class is ready to sell, the next step is to offer it online in your store and be prepared to accept payment on your website.

Step 3. Have A Professional Website Built

Our design process consists of the EZ Design Wizard that helps you every step of the way. We also offer a built-in CMS (customer relation manager) to start capturing inbound leads that will be valuable as you provide new products. You will want to let people know when further information or classes are available to purchase.
Some things to consider when setting up your website:

A Catchy Business Name and Tag line.
A brief overview of what you are selling.
Why do they need to purchase your product?
Your "WHY": The reason you are so passionate about your product. (this would be a great short video)
Bonus if any: (If they purchase in the next 90 days, you will offer a 15-minute free consultation.)
Easy ways to pay: PayPal, credit card, or making payments if necessary.
How will you be offering your classes in person, selling a digital download, or online through our Zoom widget with a password-protected page?

Step 4. Create A Funnel that Leads to Action.

Get their attention
Interest
Desire to make a decision
Take Action

You can use many different ways to take them from visitors to buyers. Use a blog, chatbots, forms, landing pages, videos, and other clever ways to keep their interest. A successful website will convert 1 to 2 buyers for every 200 website visitors. Once this step is built, it is on auto-pilot. If your conversion rate is low after several months, we will need to make some changes. These changes could be describing the products better, creating a landing page to send out with email marketing, or online or offline marketing campaigns. We will help you come up with various strategies depending on your product.

Step 5. Drive traffic to your Sales page.

You will need lots of traffic to get a good conversion on your website. But also, getting to the right audience is critical and keeping people on your site long enough is vital. Google and other search engines rank your site higher the longer people stay on your site. This is called a low bounce rate. You can keep people on your site through videos, interesting testimonials, forms, having them take a quiz, and countless other means. We will help you come up with ideas.
There are several ways to drive traffic to your website: Through text marketing, Social Media Marketing like Facebook & LinkedIn, professional organization blog pages, digital advertising, and TV advertising are just a few. Some of these marketing campaigns will be free, and others paid. You may want offline advertising like billboards or print media like signs and coupon books. It depends on the type of products you are selling.
Conclusion
Information and school marketing are some of the best ways to start an online business. You can have just information marketing or add virtual and in-person classes; your options are limitless.
This could give you a second income by doing very little once the site is set up, or it could lead to full-time school or workshop programs all over the country.
Contact Us to find out how to get started!

Does Your 501 c3 Non-Profit Have A Website?

Mon, 18 Apr 2022 12:42:00 GMT

Does Your 5013c3 Non-Profit Have A Website?

Does your non-profit need to get the word out? ...
To volunteers, donors, members and supporters to learn more about you? A website and social media are the doors for outsiders to learn more about you and your mission. According to the 2020 Global Trends in Giving Report, 63% of donors in North America prefer to give online. You may only be reaching about 1/3 of your support without a professional website. This will also impact who will volunteer at your organization. Having a volunteer form on the website where your supporters can see how they can volunteer, sign up as to how often and in what ways they want to get more involved makes it easy to ex[and your reach. Having membership cards for sale can be another way they can support your organization. How about offering corporate memberships at a higher price point to get even more support? Offering prizes and away to sign up on the web is another way to get support for your website. Are you hosting a big event that you are selling tickets to? Selling tickets online and using the email receipt as a digital ticket may save time on the day of the event. How about scholarships or donations you offer to the community? Adding pages about these events and ways to apply make it easy for everyone. Soooo Who Will Your Website Target?

New Members
Current Members
Community You Support (like schools and scholarships)
Donors
Corporate Sponsors
Community in General for events

What is Your Mission? Having a mission statement and core purpose, helps viewers understand who you are and why you’re important to the community. The history of the organization and the values it represents is vital to getting support. The Ernie Hall Aviation Museum has a clear mission: Our mission is to offer the Ernie Hall Aviation Museum to the entire community to explore the birth of aviation. Also displaying the board members, what kind of services you offer to the schools and the community, and how they can apply for a visit or when you are open. Selling merchandise on the website like memorial bricks, t-shirts, hats, jackets and memorabilia can also support your non-profit. Your website is the door to invite more people to get involved with your nonprofit’s work, and every page should have a clear and consistent message. Join the 2/3 of the nonprofits that have a website with our free website demo.

I Am A Manufacturer. What Would I Put On My Website?

Mon, 11 Apr 2022 12:58:00 GMT

I Am A Manufacturer.

What Would I Put On My Website?

To reach beyond your current area and customers your manufacturing and industrial website needs a professional website that includes several import pages and features. Home page should include your logo and vibe for your business, mission, an overview of your products and services, why they should choose you over the competition. Eye catching imagery of the production, the types of industries you serve. If you manufacture for auto industry having flashy sports cars scroll across your header in a photo gallery will keep views on your page even longer. It will catch the eye of anyone who loves cars and is in that industry. Having a video of your manufacturing or the end product will keep visitors on your page for longer than 30 seconds which will help your search ranking. The Products & Services pages will use keywords and phrases and describe your specific niche to attract businesses to your page that need your type of industry specific supplies. If these companies are out of your area, this the easiest way they can find out about you. Gathering information on a form from your client allow you to do two things. First forms are incoming marketing doing the work for you. Second you can capture the information and they will automatically be added to a CRM to mail a monthly newsletter. If you offer a variety of product or services, I would recommend a page for each specific service or product so that you can be found on the search engines when someone is doing a search for your type of industry specific product or service. Contact Us might be the most important page on your site. Many web designers tend to forget to ask their customers to put a few paragraphs of text on this page. Thinking the phone number, email, map and form is enough information, but search engines will frown on not having enough text on this page. If you do sell products online in an eCommerce site, this page will turn visitors into customers. You may need some online selling and we can help with this too. Keep the forms simple to encourage website views to ask for more information. An About Us page tells your current and future customers about your experience, accomplishments and the culture of your company. Each page should have a minimum of 400 words. Content is king but relevant content is Queen. Using professional photos of the staff will show your high quality and thoughtfulness to every detail. Having a Blog may not seem relevant to you if you are in manufacturing, but things are always changing and letting customers know how you are implementing these changes will keep them informed and let them know you are up to date on current manufacturing practices in your industry. You may also have new products or services and want to let the world know. Showcasing these new events in your company will let your potential and current customers know you are leading the trends in your industry. Just as sub pages about your products and services help with SEO so do Blogs. They provide current information and new content on the site often. A manufacturing or industrial website is important for building your business, gaining new customers, and keeping your current customers informed. Capturing the attention on the home page and keeping it with relevant recent information and on inner pages of the site will build clients and show you are a leader. The investment in a website will pay for itself over and over again. Get in touch with us to find out how we can help your company have a farther reach. info@theezwebsolutions.com
330-651-7131

Do you run an auto Towing or Auto Repair Shop? A website can be your best friend. Why?

Mon, 04 Apr 2022 13:58:00 GMT

Do you run an auto Towing or Auto Repair Shop? A website can be your best friend. Why?

Because your customers may assume that your services are more expensive or complicated than they really are. People generally feel very anxious about taking their car to the shop; a website that offers service details, and online estimates, appointments is an easy way to earn their trust and loyalty. If you offer auto detailing services, a website gives you a chance to show off your handiwork with impressive photos. Some items to include on your website can be pictures of the staff, directions, estimates, quote, warranty, photo galleries, and warranty can be displayed on the website. Towing services can be light, medium and heavy towing roadside assistance, fleet maintenance, and commercial equipment. Getting potential employee information on an application can be emailed to the HR director, owner or business manager. For towing companies having vehicle release information for customers Having your locations and service areas defined help in getting to the right people to your website. Offering financing information and links helps to let customers know that there are different ways to pay for services. Showing payment options like Discover, Mastercard, Visa, Cash, Debit Card, TCH, ComCheck, EFS and T-Check Systems are a few payment options. Having business partners listed on your site and having them list your business on their sites will help with SEO. Here are a few sites we have done in the automotive business and towing companies. JLWheelDrive
Advancedautobody

WestSideTireService
CCTowing
gobelstowing

Do Landscapers Need A Website?

Mon, 28 Mar 2022 12:12:00 GMT

How do I Grow My Landscape Business?

Ok the title may be a bad pun. If you are a landscaper you most likely are most likely advertising anything from door hangers to lawn signs. Each type of advertising works best when they direct the viewer to a website where they can take their time learning more about your business.

The Must Haves

Services
Pricing
Before & After
High-quality images
Service area
Contact Info
Testimonials

Having a professional website that displays your work is crucial to making a good first impression on visitors. Clashing colors or not being found will kill all the effort you put into the website.

Call To Action

Visiting your website is not enough. They must take action!!! Adding at least 3 “Call To Action” Buttons will turn visitors into customers. 1. FREE CONSULTATION - they provide you with contact info and a way to add them to your customer relation manager and email marketing list. 2. REAUEST A QUOTE - By filling out a form they can upload images of their project that will save you time from running around giving quotes. 3. CALL US - With a click to call button on their website phone view, you are only a click away from the next prospect.

Standing Out

Your competition will have websites too, so you must look professional. You will be going against large national companies. Have high quality images is one of the best ways like a before and after and photo galleries for each service. Another important aspects of a successful website is telling your story of why you are different, unique, your qualifications and history.
Having a professional web development company build the website allows the site to get the time, attention and professionalism it requires to be successful and get the traffic you need to turn lookers into customers. Find Out More.
Give Us A Call 330-651-7131
Text Us 330-651-7131

Do Accountants Need A Website?

Tue, 22 Mar 2022 10:01:00 GMT

25% of All Accounting Firms DO NOT Have A Website !

WHAT DOES THAT MEAN?

If you are an accounting firm without a website, IT MEANS YOUR COMPETITION HAS ONE!

Your Web Site is Your Office Front Door

Do accountants and CPA’s need a website and digital marketing? More than 75% of accountant firms now have their websites. This leaves 25% of accounting firms without a website.

Why does an accountant need a website?

Creating a website for your accounting firm lets you showcase your services in an effective manner. With the Internet, you can reach prospective clients from anyplace on the earth, and you increase the chances of your client base expanding rapidly.

Yes, accountants need their own well-designed professional website to reach their target audience and draw in new clients.

Give Us a call, text (330-651-7131) or eMail us and we would love to hear about your business and offer a FREE Demo Website for your accounting firm.

Personal Coaches, Counselors or Therapists need a Website?

Fri, 18 Mar 2022 13:07:00 GMT

Why Personal Life Coaches,
Therapists, Counselors Need A Website?

And what to put on it?

Why Personal Life Coaches, Therapists, Counselors Need A Website?
We found that 75% of small business shoppers think it’s important to read them reviews before visiting a business. And Personal Coaches, Counselors or Therapists are a different type of business but they need a Website too.
But what if you are in an industry where your customers don’t always want to broadcast that they’ve visited you? What industry would that be? Services like Marriage Counselor, Therapist, or Psychiatrist.
They may not put a review on Yelp, but they might be open to leaving a testimonial on your website. They can leave the testimony and the first name and last initial.
What else should you have on your counseling therapist website?

Scheduling calendar
Services
Contact us
Location map
Testimonials
Picture of you not a stock photo
Tell your s story - People want to know who you are and how you can help. Not just your education.
Describe your niche - Kids, marriage, business, education, PTSD, Adults, life coach &
Blog or Podcast
Sales or Sign up page.

Having the right pages with the right content is very important to getting to leading to the RIGHT CLIENTS!
I am going to focus on the 4 most important pages to focus on. You should not limit your site to these four pages but these are the most important. Having the right information will help you convert your website visitors into coaching leads. And who doesn’t want more clients ?
Let’s get started! Table of Contents

1. Home Page

The homepage is one of the most important pages of your coaching website because many times it’s the first page that someone sees. It’s the curb appeal for a house that is looking for a new buyer. Or the first impression you get from someone when you see them for the first time.
You have 3 seconds or less to convince your ideal client that not only are you the coach for them but that you are professional, secure, trustworthy. If your homepage looks old or is not phone ready , you’ll give off the impression that you are not up to date on coaching tr ends and life in general. Your website should look professional, make sure your page gives off the energy and vibes you want, bring you the type of leads you are looking for and lead to your ideal client.
If you are thinking of doing one of those DO -IT- YOURSELF WEBSITES, DON'T DO IT!

2. Your About Page

Your about page is the most important page on your coaching website! The reality is… it’s super important to actually LIKE your coach and connect with them on a deep level. So, your job is to connect and woo your audience. Your potential coaching clients want to learn more about your story, your credentials, and your personality since they’ll be speaking with you on a weekly or monthly basis. TELLING YOUR STORY AND THOSE WHOM YOU HAVE HELPED IS THE MOST IMPORTANT. Need more help? Contact Us

3. Your Services Page

Your services page is completely different from your Registration page! Your Registration page is more like a catalog of everything you offer where they can either pay to sign up for your services or use a form to schedule a free consultation online or in person.
Let’s say you offer, 1-hour coaching & group coaching. Your services page shows your website visitor EVERYTHING with detailed explanation in one place so they can click around and explore their options. They can determine which actual service they should start with.

4. Your Registration Page

Once someone gets to know you, the next thing they’ll do is check out your registration page. . This page is your time to unapologetically "sell" your main programs and close your audience. This could be your mastermind, your 6-month 1-on-1 coaching program, your group coaching program, your coaching retreat, etc. This is similar to a shop page for an e-commerce store or the menu page for a restaurant. It can be a paid service or a form without pay. You will most likely have more than one program or service that you will be offering !

Finally - We Are Here To Help!

Alright, that’s it! Now you have the basics to begin a powerful coaching website that gets results!
Choosing the right pages to focus on, the right content & the right vibe so you can get results you want from your website, & to allow you to start growing your coaching business . Randomly choosing pages just because another coach uses them, will not help you reach your coaching goals.
Let Us Help You Get Started!

Let’s talk about your project

Fill in the form or call to set up a meeting at ( 330) 651-7131. info@theezwebsolutions.com

Freelance Business and Having A Website

Sun, 06 Mar 2022 18:18:00 GMT

Freelance is Now 36% of the Total US Workforce.

According to Freelance Forward is freelancing, freelance businesses will need a professional website presence and digital marketing to let potential customers know what kind of products and services they offer. Freelance is now 36% of the total US workforce. Artists For people who draw, paint, photography or otherwise create art in the physical world, a website doesn’t always seem like the first item on their business plan. However, putting photos of your work online is one great way to show what you can do. Have an event list or calendar so people you meet at the next gallery you are showing at, or maybe you are in a local competition. You may want to sell pieces online or commission a work. Writing A website can really be great for drumming up publicity around your work like copywriting to journalism, social media blogging. People are very busy, and it can be hard to get and keep their attention for very long. You need to be able to direct them to your website with a examples of your work, writing style, fess and other information they need to know about you. They may want to know the upcoming projects you are releasing or they may like your work and give you a “plug” on their blog or website. Most of all you want several ways for them to contact you like email, forms, chat-bots, calendars, click to call phone numbers. This will give you a unique opportunity in a field where it is not saturated with your kind business. Give yourself an advantage by getting online before the competition. Research shows that more than a third of small business shoppers simply are not likely to shop with a business that doesn’t have a website.
Jewelry There are many types of jewelry business imitation, custom made, reseller of quality jewelry, fashion jewelry and know the fashion industry. You have to know your skills, budget and how to market the kind of jewelry you want to sell. If you sell your jewelry on your website, you have much more control over your website's layout, design, etc. Plus, you can provide exceptional service to your customers directly. On the contrary, selling on other platforms doesn't provide you with this much freedom. With a website you can do shows without having a physical business, but still customers will know exactly where to find you. I have seen sites like Etsy change their rules and put a business out of business because they cannot turn their business to fit their business model as quick as they change the rules. Computers & IT Work Every company in the world needs a computer repair technician, but not all the time and usually not full time. They’re the ones who will maintain your computer systems and fix any problems that occur. Some areas these skilled freelance workers work are computer programming, writing, design, IT, marketing, business consulting. Describing the services you offer the area you will travel, the rates you expect and a calendar will let clients know what you expect. If you are freelancing customers need to see you are a professional with a professional website. These are highly skilled workers who can set their price and work full or part time.