How Writing Tools Can Build A Better Website

The 5 Questions Your Website Should Answer

Art supplies on a wooden desk: pens, washi tape, a globe, and a white paint palette

In good literature, you will easily understand each character's message, where the story takes place and why they are motivated. It will answer the Who, What, Where, When, Where, and How. A good website is similar to a well-written play or novel.
Have you ever been on a website and needed help finding the information you sought?  The messages the site wants its users to find should answer these questions:
  • Who is the business?
  • What do we offer?
  • Who does the company serve?
  • Why am I saying it now?
  • Where do I offer my services & products?

First, you must identify yourself and your businesses , discussing your past and future. What you stand for, and how you fit into the community.
Identify what you offer to your potential clients . Show your authority in the area of expertise to inform and persuade. 
Who is your potential audience? Who is the message intended for, and how would you like them to respond to you? By phone, online forms, chat, or purchasing a product or service through your e-commerce?
Why am I telling my story now? Are you starting a new business, responding to a trend or current event, or have you been in business for years, have a solid history, and want to let the world know about your stellar reputation? 
Where do you do business? Are you a local company doing business within a specific geographical area, or can your products and services be offered throughout the U.S. or worldwide?
These questions should be found easily on the website's navigation with one or two clicks. It may be challenging to convey all this information on your website because it is second nature and internalized it as a business owner.
This is where we can be a huge help at The EZ Web Solutions we offer the EZ Design Wizard to ask questions about your business to help you discover what you want to say to your audience.
Give us a call 330-651-7131 or email at info@theezwebsolutions.com for a free consultation and demonstration.

Share this article

Recent Posts

EZ Construction Websites & Marketing

A professional contractor discussing a project with a client on a job site.
May 15, 2026
Learn how to turn marketing leads into sales for your construction, excavation, or landscaping business. Fix slow response times and build trust today.
Digital map showing local SEO targeting for construction businesses
By Cheryl Anderson May 9, 2026
Boost your construction business visibility with our 2026 guide on SEO location pages PIttsburgh, PA & Youngstown, OH
Construction marketing services ohio PA sales force online
By Cheryl Anderson February 11, 2026
Enhance your construction website with 3 key pages: Project, Service, & What to Expect. Turn your site into a sales engine today!
construction and kitchen and bath remodeling
By Cheryl Anderson December 17, 2025
Get custom websites for construction businesses. Boost your online presence with our expert strategies. Contact us today!
Cost-Effective Marketing for construction and home improvement companies. Local SEo marketing.
By Cheryl Anderson November 19, 2025
Get custom websites for construction businesses. Boost your online presence today with budget-friendly solutions!
Man with a beard in a yellow sweater, looking at a smartphone, seated at a table with a laptop.
By Cheryl Anderson November 10, 2025
Learn why social marketing is vital for your construction business. Boost brand awareness & engagement today!
Person wearing a plaid shirt and USA cap types on a laptop at a workbench with tools and sketches.
By Cheryl Anderson November 6, 2025
Get 4 essential tips for construction marketing success. Build a professional website & boost your social media presence today!
Close-up of a brass balance scale on a desk beside a judge’s gavel and black folder.
By Cheryl Anderson July 11, 2024
Learn key legal requirements for your website, including data security & accessibility. Ensure compliance today!
Hand holding a blue credit card with a red and yellow logo against a blurred background
February 6, 2024
Learn to generate leads & revenue for your service business with a custom website. Contact us for expert help today!
Website Redesign for Construction Marketing | OH & PA buying a business. new website design
By Cheryl Anderson January 3, 2024
Learn key factors for website redesign when buying a business. Assess existing sites & align with your goals. Contact us for expert help!
Show More