4 Reasons For A Responsive Website Design

Benefits of a Mobile Ready Website

Website mockup shown on desktop, tablet, and phone, featuring a modern kitchen interior and pink promo text

If your website is not mobile-responsive, you are missing out on valuable leads and customers. Most internet traffic takes place over a mobile device, and smartphone technology represents about 52% of worldwide web traffic. A study released by Salesforce found that "83% of mobile users say that a seamless experience across all devices is very important."
Why Redesign to a Mobile-Responsive Website?
1. It gives the User a Better Experience - UX When a website is designed for the web, it is easy for customers to read and use. They will tend to stay on it longer and be much more likely to contact your business. It will load faster with fewer errors, increasing their confidence in your business and thus building confidence and trust.
2. Cost-Effectively Improves Search Engine Ranking Mobile-responsive website design is an excellent way to boost SEO. It dramatically reduces the need to have duplicate content on your website, something search engines will penalize you for having. It can also enhance your website's performance and bounce rate. You will get a higher search engine ranking when you improve these scores.
3. Updating is Easy A responsive website will make it easy to update information and maintain the changes on your website. You will not need two separate developer teams to keep your website up to date. Easy updating with the EZ Web Solutions system will save time and costs in the long run.
  4. Accessible to a Larger Audience With a mobile design, more potential customers can reach your business. Increased traffic will be a large part of your market. You need to have a responsive website to provide a usable website experience for half of your potential customers. If you were to increase your website traffic by 50 percent by creating a mobile-friendly website, you could increase your potential customer base.

To Conclude: A website designed to be mobile-friendly and performs for desktop, tablet, and mobile is a necessity for businesses today. Failing to have a responsive website will mean having less visibility online and more time & resources to update their website.
We are a website design and SEO company in Ohio and Pennsylvania. If your business needs a team of experts to create or recreate a mobile-responsive website for your business, get in touch with us today.

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