Blogging - More Than A Website

How Often & What to Post on Your Blog

In today's online sea of websites, social media, videos, reviews, and so much more, it's now widely known that JUST a website is not enough. Last week we talked about content marketing, and one aspect of content marketing is blogging. Companies with active blogs receive 97% more leads, according to maWebcenters.com. Our Oasis platform offers wordpress.org and Blogger blog installation at no additional charge, and a blog widget is included at no extra cost in our Oasis system. 

How often should you post? There is no hard and fast rule, but it depends on your business. According to Hub-Spot B2B companies that publish 16 blogs per month receive 3.5 times the amount of traffic as companies that publish 0-4 blog posts per month. 
Blogging is an ongoing process. Refrain from thinking of blogging as an activity that will bring immediate traffic. 75 percent of blog views and 90 percent of blog leads come from older posts. Once you reach the magic number of 401 blog posts, companies experience a significant spike in traffic, about twice the traffic of companies with fewer posts on their site. Consistently writing four bogs weekly for six months will yield that magic number of 401 posts. 
What should you write about in your blog? That depends on your business. Get to know your visitors and customers. Tell them about your services and any new services you offer, why using your company is more cost-effective, and target the prospects you are looking for in your posts. 
In Conclusion Posting a blog takes time and effort. We suggest original content written by the business owner or a service that will give you original content. You will find blogs written by companies outside of the United States. I would caution you to be wary of these kinds of businesses as they may not sound like native English speaking on the page and be difficult for your audience to read and comprehend. There are services where you can purchase pre-written content that they sell to thousands of customers. While this is probably better than no blog, "original copy" is written specifically for your business and your services. 
If you would like to find out more about our blogging and contet writing services, fill out our form and we will get back to you.

< Older Post

 Newer Post >

Share this article

Recent Posts

EZ Construction Websites & Marketing

A professional contractor discussing a project with a client on a job site.

6 Steps | Turn Marketing Leads into Sales

May 15, 2026
Learn how to turn marketing leads into sales for your construction, excavation, or landscaping business. Fix slow response times and build trust today.
Digital map showing local SEO targeting for construction businesses

Rank Higher: Use Location Pages for Better SEO (2026)

By Cheryl Anderson • May 9, 2026
Boost your construction business visibility with our 2026 guide on SEO location pages PIttsburgh, PA & Youngstown, OH
Construction marketing services ohio PA sales force online

Turn Your Website into a Sales Engine

By Cheryl Anderson • February 11, 2026
Enhance your construction website with 3 key pages: Project, Service, & What to Expect. Turn your site into a sales engine today!
construction and kitchen and bath remodeling

Easy EZ Online Construction Marketing - DIgital Marketing

By Cheryl Anderson • December 17, 2025
Get custom websites for construction businesses. Boost your online presence with our expert strategies. Contact us today!
Cost-Effective Marketing for construction and home improvement companies. Local SEo marketing.

Affordable Construction Marketing

By Cheryl Anderson • November 19, 2025
Get custom websites for construction businesses. Boost your online presence today with budget-friendly solutions!
Man with a beard in a yellow sweater, looking at a smartphone, seated at a table with a laptop.

Social Marketing and Your Construction Business.

By Cheryl Anderson • November 10, 2025
Learn why social marketing is vital for your construction business. Boost brand awareness & engagement today!
Person wearing a plaid shirt and USA cap types on a laptop at a workbench with tools and sketches.

4 Essential Tips for EZ easy Construction Marketing

By Cheryl Anderson • November 6, 2025
Get 4 essential tips for construction marketing success. Build a professional website & boost your social media presence today!
Close-up of a brass balance scale on a desk beside a judge’s gavel and black folder.

Will Your Website Meet the NEW Legal Requirements?

By Cheryl Anderson • July 11, 2024
Learn key legal requirements for your website, including data security & accessibility. Ensure compliance today!
Hand holding a blue credit card with a red and yellow logo against a blurred background

Creating Online Income With Your Service Business

February 6, 2024
Learn to generate leads & revenue for your service business with a custom website. Contact us for expert help today!
Website Redesign for Construction Marketing | OH & PA buying a business. new website design

Are you buying an existing business?

By Cheryl Anderson • January 3, 2024
Learn key factors for website redesign when buying a business. Assess existing sites & align with your goals. Contact us for expert help!
Show More