Blogging - More Than A Website

How Often & What to Post on Your Blog

In today's online sea of websites, social media, videos, reviews, and so much more, it's now widely known that JUST a website is not enough. Last week we talked about content marketing, and one aspect of content marketing is blogging. Companies with active blogs receive 97% more leads, according to maWebcenters.com. Our Oasis platform offers wordpress.org and Blogger blog installation at no additional charge, and a blog widget is included at no extra cost in our Oasis system. 

How often should you post? There is no hard and fast rule, but it depends on your business. According to Hub-Spot B2B companies that publish 16 blogs per month receive 3.5 times the amount of traffic as companies that publish 0-4 blog posts per month. 
Blogging is an ongoing process. Refrain from thinking of blogging as an activity that will bring immediate traffic. 75 percent of blog views and 90 percent of blog leads come from older posts. Once you reach the magic number of 401 blog posts, companies experience a significant spike in traffic, about twice the traffic of companies with fewer posts on their site. Consistently writing four bogs weekly for six months will yield that magic number of 401 posts. 
What should you write about in your blog? That depends on your business. Get to know your visitors and customers. Tell them about your services and any new services you offer, why using your company is more cost-effective, and target the prospects you are looking for in your posts. 
In Conclusion Posting a blog takes time and effort. We suggest original content written by the business owner or a service that will give you original content. You will find blogs written by companies outside of the United States. I would caution you to be wary of these kinds of businesses as they may not sound like native English speaking on the page and be difficult for your audience to read and comprehend. There are services where you can purchase pre-written content that they sell to thousands of customers. While this is probably better than no blog, "original copy" is written specifically for your business and your services. 
If you would like to find out more about our blogging and contet writing services, fill out our form and we will get back to you.

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