Associations can represent anything from education to farms to professional organizations. An association differs from a nonprofit in that it exists for the sole purpose of providing products and services for the needs of its members, and non-profits focus on their mission.
5 Quick Tips To Help You Build Your Association Website.
1. Choose the right Company. - EZ Construction Marketing is the perfect company to build your association's website. We have the ideal blend to create a professional website for you and allow you to control the site with easy-to-use, intuitive tools for text, images, marketing, and widgets of all kinds. We will help you create a website that reflects your brand's products and services.
2. Design with your brand in mind. -Your branding should be the same across all media types print, digital, and promotional items. It would be best if you relied on keeping the primary key elements the same:
- Color
- Professional Logo
- Tag Lines
- Images
- Fonts
Branding your website will make it recognizable alongside the other marketing you are doing and boost your professionalism. Consistency builds trust, and your members know they are within the proper organization online. Uniform branding will strengthen your efforts to grow your association and drive members to the right online destination they intend to reach.
3. Allow them to Apply and Pay Online - You may want to screen your members for many reasons. A custom online form can help you gather all the information you need. Once the member is approved, you can send them a link to a password-protected page to pay for their membership online. Yes! We can use eCommerce to capture payments.
4. Create a Members-Only Resource Area - Once members join, give them something in return immediately. One way is to develop a secure page just for members. You might offer a member directory, job board, or logos that they can use for digital and print media to promote the organization. A library of industry-specific resources and events they might be interested in will give members even more incentive to join your association.
5. Optimize for an Easy User Experience. (UX) - Your association's website should be accessible to everyone regardless of ability. By optimizing your website for accessibility, you are communicating an inclusive atmosphere, and that is something your organization strives for and values. It takes a little more thought, time, and budget, but the effort will be worth it.
Make it load fast and be mobile-friendly.
- Use images and elements that have a high contrast
- Include captions and transcripts on multimedia elements.
- Add alt text to all images so they are screen reader friendly.
- Use easy-to-read fonts and font colors that contrast.
Add an accessibility widget to your website that allows users to customize their experience. Integrate your website with Social Media - A solid social media presence can generate more traffic to your website and, thus, more members. Add a live social media feed on your website and links to your profile in an easily accessible website area. Create posts frequently on various platforms and write blogs to keep members informed. Posting twice a week is ideal; it will keep you in their mind and active online.
To End - Your Must Begin - Now, you have some inspiration and direction for your association's website. It should make it easier to begin. We offer the right tools to help you design a site for your specific members' needs and expectations. Your association is unique, and we will reflect that in the design and resources implemented on your site.
Give us a call
330-651-7131 or eMail at
info@theezwebsolutions.com
