A marketing budget should be one of your top priorities when starting a business. The main concerns are where I should advertise, how much of my budget I should allocate, and where I will get the most significant return on investment. Some of these answers depend on the type of business you are starting and your overall marketing strategy.
According to SCORE.org, 82% of small businesses fail due to cash flow problems, and for start-up businesses that may not have as many resources as an established business, it isn't easy to stake a claim. Digital marketing with the website as the centerpiece of that marketing strategy is the best return on investment for start-up businesses. New businesses should budget 11.2% of their overall budget for marketing.
Now that you know the overall percentage of your budget, how should I determine where to allocate the digital marketing budget for the best ROI?
How Do I Create A Digital Marketing Budget?
- Build a Buyer Persona
- Identify Your Goals & Digital Marketing Tools Needed
- Evaluate Existing Digital Channels: Owned, Earned & Paid
- Audit Your Plan & Owned Media
- Audit & Plan Earned Media
- Audit & Plan Paid Media
- Bring it together
Using the tools listed below, we can help you create a Digital Marketing Budget, and a unique plan for your business.
- Develop or Redesign a Website
It will be at the heart of your digital marketing effort as owned media. All lead-generation funnels should point to the one marketing effort you have the most control over and will convert visitors into leads and customers while improving your brand's identity.
- Include a Blog
Blogging is one of the primary ways to create fresh content weekly and drive traffic to your business. We offer blog tools as part of our website solution.
- Search Engine Optimize Your Website
We include local SEO in your website development and digital strategy.
- Content Writing
With SEO in mind. We offer content writing to optimize your digital content. It will help you rank for keywords related to your products and services.
- eCommerce Store Selling Products & Virtual Services
Product catalogs with downloadable, virtual, and traditional products give you the power to increase your business profitability.
- Reputation Management
Keep your online reputation excellent with our EZ Review Leader.
- Google & Facebook Advertising
Using paid and earned advertising works well together, and we have solutions for both.
- Site Management
We offer several budget-friendly and time management solutions to give business owners the control they need to manage their online business.
Getting Started: Having a clear path to grow your start-up business is the first step to reaching your goals. Knowing where to allocate your funds for the best ROI and which tools will help you get there is part of our solution. We also enjoy helping with out-of-the-box solutions for our customers.
Be sure to leverage the passion you have for your start-up business to make it a success with our no-obligation online demo.
Give us a call 330-651-7131
